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1383 Uppsatser om Distribution channels - Sida 13 av 93

Den ena boplatsvallen är den andra lik? : Miljöarkeologisk intra-site studie av boplatsvallar vid Lillsjön, Anundsjö sn., Ångermanland

Boplatsvallar, often translated as semi-subterranean settlements, is an ancient monument with a diffuse definition. Defined as ?embankments that partially or completely surround a often lowered/dug down surface- this category of ancient monuments is also made up of a former category which traditionally was interpreted as winter settlements from the late Stone age in Sweden. This view of the ancient monuments carried over, to a certain extent, to this new definition. Should this be the case, that this category of ancient monuments are remains of winter settlements,  used recurringly over an extended period of time, then they should exhibit similar signals in regards to the distribution of the anthropogenically altered soil chemical and soil physical properties at the sites.The area around Lillsjön, Anundsjö parish in Ångermanland, have four boplatsvallar located separately in the regional area.

Kvinnodominerade och mansdominerade yrken - En studie utifrån icke traditionella yrkesval

In this thesis I am going to study how women experience working in a male-dominated occupation and how men experience working in a female-dominated occupation. I have chosen a qualitative method, interviewing four women and four men. By using this method I have gained a deeper understanding of what it is like having a non-traditional occupation. In the background I have looked into the unequal distribution of power between the sexes as well as the entrance of women on the labour-market, where the law of equality has had a major impact on the strive towards a more equal distribution according to sex. The theoretical part includes different theories where gender is focused, both when it comes to the biological differences as well as the segregation of sexes that prevails in society and here socialization heavily influences the choice of a vocation.

När målet helgar mediet : En kvalitativ fallstudie av dold viral PR

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

Lätt och rätt, så blir kunden mätt - Kanalval och kontaktytor i kundresan för dagligvaruköp

The use of digital devices are widely spread among us. Children have an iPad in their hands before they learn how to talk and we bet you look at your smartphone more times a day then you would like to admit? Interaction through these devices have become so natural in our daily life that we get confused when a retailer does not offer a website or an app. The habit of searching for information in the most accessible channel and buying in the one that offers the benefit of convenience, and of course, saves you money and time, is a common way of shopping these days. This is referred to as multi-channel shopping.

Metod för att mäta förändring av city logistik : - En casestudie på Sandvikens kommun

To distribute goods to customers in urban areas is necessary to support the economic and social development in the cities, but has consequences that affect both residents of cities as well as the environment. The environmental effects of these types of transport involves not only the emissions of various pollutants, but also an increased noise level inside the cities. Many companies and organizations are working hard to change the distribution pattern to streamline transport in the urban area, while environmental impact is reduced. This is in line with what is called the City Logistics. The purpose of this thesis is to create a method for describing and measuring a given transport solution in order to compare it with an altered transport solution to achieve a more sustainable development.

1600-talets urvalsprocesser för tryckta verk : Produktion och distribution av böcker och dissertationer i Stockholm och Uppsala

During the 17th century the production and distribution of printed works increased in Stockholm and Uppsala. However, all works that the publisher wanted to print, did not reach the reader. This thesis aimed to show when, where and how printed books and dissertations did not reach the reader. To achieve this aim, aspects of several well known models showing systems of book production and distribution were combined and adapted to suit Swedish conditions in the 17th century. This combined model focused on processes of selection and was presented and used as a theoretical approach.

Diagnosens betydelse : En kvalitativ undersökning om gränsdragning, kategorisering och fördelning av resurser i det sociala arbetets praktik ? exemplet ADHD

The aim of this study is to examine if and how the diagnosis of ADHD is important for the social practice delimitation to obtain an understanding of how the sorting and categorization of clients affects the distribution of resources. In a qualitative approach, the study is based on eight semi-structured interviews in five different social practices. Young adults diagnosed with ADHD who need society's help and support, constituted our focus in the study. The selection is based on gaining an understanding of how the client process proceeds. The interviews were supplemented with documents, such as legal and internal methodological support.

ANALYS AV FLERBOSTADSHUS : Med inriktning på ytfördelningen över tiden

Currently, there are no clear statistics on how the floor plan and room size in apartment buildings has changed over time since the postwar period. The statistics available is average area per apartment which can be found on Statistics Sweden's website. This report has the aim to increase knowledge about how the Swedish home have changed over time.The questions that the report will answer are:For apartment buildings, how has the living area been distributed since the postwar period?Why has the area distribution changed over time?A survey of the houses built during 1950-2014 was made before questions could be answered. A case study was also made which a total of 90 apartments were analyzed and divided into three eras, the people´s home, the million programme and the neomodernism.

Utveckling av Web Service för hantering av öppna autentiseringsnycklar

Utvecklingen går mot alltmer distribuerade IT-system, där ett flertal datorer kommunicerar med varandra. Detta gäller även försvarsmaktens ledningssystem. I dessa öppna och distribuerade system är olika säkerhetsfunktioner kritiska. En av dessa är att kunna verifiera identiteten hos den part som kommunikationen sker med. Detta görs oftast med hjälp av asymmetriska kryptooperationer, där identiteter kan verifieras med hjälp av öppet publicerade autentiseringsnycklar.

Öppen tävling Filmfestivalens strategiska fördelar i en digitaliserad filmbransch

This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special regards to disruptive technology, and the film festival's unique resources are linked to industry structure. It is shown that relationships between actors and across sectors are crucial features of the film industry, and hence a network perspective is added to the theoretical framework. Barriers to entry are shown to be relatively low in all sectors except the cinema market, and it is proposed that film festival's could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the emergence of strategic openings in destabilized networks..

Från produkt till tjänst : Musik och digital marknadsföring

Bakgrund: Musikindustrins tillväxt under det senaste decenniet har varit starkt influerat av digitaliseringen över internet. Nedladdningen av musik, övergången från en konkret produkt till en immateriell tjänst och ständigt förändrade beteendemönster hos musikanvändare i den digitala miljön har resulterat i en hel del problematik för leverantörer och distributörer samt föranlett stora ekonomiska förluster. Men förändringarna har också gynnat och bidragit till nya affärsområden och möjligheter för musikindustrin. Internets genombrott och den snabba teknologiska utvecklingen har skapat en hårdare konkurrens inom branschen, och företagen måste därför hitta nya sätt att omfamna webben som en ny och kraftfull marknadskanal samt dra nytta av de möjligheter som det innebär för försäljning och distribution av digital musik.Forskningsfrågor: Hur arbetar musikindustrin med digital marknadsföring och vilka digitala plattformar används för att marknadsföra sig på?Hur har den digitala reformen inom musikbranschen påverkat marknadsföringen för de olika aktörerna i branschen och hur arbetar de idag för att nå ut till konsumenterna?Syfte: Syftet med studien är att beskriva och analysera hur den teknologiska utvecklingen har påverkat den digitala marknadsföringen i dagens musikindustri.Metod: Studien är genomförd i kombination av en flerfaldig forskningsmetod där ett kvantitativt betraktelsesätt har använts för att styrka kvalitativa resultat och tvärtom.

Skillnader i konsumentbeteende mellan försäljningskanaler

In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.

Regler är till för att brytas

A purchase decision can be seen as a multifaceted context that raises many unanswered questions. Understanding the consumer's evaluation of alternatives is complex and should be studied at a deeper rather than wider scale. There is a problem for retailers to understand how the consumer manages a purchase decision in a retail setting with durables goods that generates a higher effort. The aim is to describe the decision rules used by the consumer and how they are expressed in this context. A better understanding of which ones they use and how they are conveyed will help retailers to create effective marketing solutions that generate positive outcomes as increased profitability and customer satisfaction.

Kvinnor som ledare inom industriföretag : En studie om hur kvinnor kan ta sig tillledande positioner

Research question: How does the industrial company Scania work to get more women in leadership positions?Purpose: The purpose of this work is to describe how companies in a male-dominated industry can work to get a higher share of female leaders.Method: This survey was based on a deductive approach with a qualitative method. Theories have been obtained primarily from scientific articles and the empirical part has been collected through interviews from the companies Wiminvest and Scania.Conclusion: The conclusions the study came up with was different elements that companies in male-dominated industries can work with to get a higher share of female leaders. The first thing that companies can do is to join the project BON or similar projects to work on this issue. They can work with workshops and lectures to disseminate knowledge about the topic.

Går det att sälja kläder via Facebook? : En fallstudie som undersöker ett företags möjligheter att använda sig av sociala medier i marknadsföringssyfte

This Bachelor thesis is a case study that explores the possibilities and complications to use social media in marketing purposes. The case involves a company that sells garments for men. The company, named Mouli, has decided to use social media as their marketing platform. The company makes an interesting case, since they are still quite new on the market and have all the possibilities to succeed.The purpose for the thesis is to examine Mouli?s use of marketing in social media and to evaluate what could be done to amend the communication.

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