Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local marketcharacteristics and the adaptation of the four components of the marketing mix ? product,price, place and promotion.The purpose of this thesis is to study how three Swedish companies adapt their marketingmix to the local conditions in Australia and identifies success factors in order to help othercompanies considering a market entry.

Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical perspective: The major considerations regarding theoretical aspects, for this thesis, can be addressed by Behavioral/Attitudinal loyalty and Relevance of Promotion. Empirical data: The empirical data, in regards to primary data, was ga-thered based on four focus group interviews. Conclusion: The conclusions of the thesis imply, that in order to make a loyalty program successful, it needs to firstly be conven-ient for the customer; easy to join, and provide an easy and time efficient display at the point-of-sale.

This thesis aims to present the essential background on how to perform climate changeimpact assessments, and to present the results from a climate impact assessment on waterbalance and nitrate leaching for an arable Swedish soil. The soil is a sandy soil in southwesternSweden, grown with spring cereals. This study is meant to be a benchmark example,and cannot be seen as a regional or national assessment for Sweden, rather as an approachto present and analyze the most important parts of these kinds of assessments.A dynamical simulation model (COUP, Jansson and Karlberg, 2004) was used for thisstudy. The model was parameterized and calibrated against data from an experimental site,located in Mellby in Hallands county, south western Sweden. Measurements were carriedout between 1st of April 1988 and 1st of April 1991.

Vid design av ett dataspel försöker speldesignern ofta skapa banor och fiender som tvingar spelaren att använda olika strategier för att överleva. För att hitta dessa strategier krävs speltestning. Speltestning är tidskrävande och då också dyrt. Den enklaste metoden för att spara tid är då att använda data hooks i spelet och sedan låta testpersoner spela spelet. Data samlas då in under alla spelsessioner och lagras i loggfiler.Med hjälp av data hooks samlades data in till denna rapport.

För alpina skidåkare mäter man prestationer i så kallad FIS-ranking. Vi undersöker några metoder för hur man kan analysera data där responsen består av ranger som dessa. Vid situationer då responsdata utgörs av urval av ranger finns ingen självklar analysmetod. Det vi undersöker är skillnaderna vid användandet av olika regressionsanpassningar så som linjär, logistisk och ordinal logistisk regression för att analysera data av denna typ. Vidare används bootstrap för att bilda konfidensintervall.

Detta examensarbete är det avslutande momentet på civilingenjörsutbildningen Ergonomisk design och produktion. Arbetet har utförts på Scanias utvecklingsavdelning för hyttergonomi och design i Södertälje och handlar om hur framtidens lastbilar kommer att styras. Utgångspunkten har varit att skapa förbättringar i- och kring förarplatsen med fokus på ratten. Scania är en världsledande tillverkare av tunga lastbilar och bussar, företaget grundades år 1891 i Södertälje, där det idag har sitt huvudkontor. Scania utvecklar, tillverkar och marknadsför lastbilar för fjärrtrafik, bygg- och anläggningstransporter samt distribution.

Personuppgiftslagen (1998:204) är en lag som syftar till att skyddavåra personuppgifter. Huvudregeln i personuppgiftslagen är attsamtycke krävs från den som personuppgifterna tillhör för att de ska fåbehandlas. Till denna huvudregel finns det dock ett viktigt undantagsom stipulerar att om behandlingen är nödvändig får den utföras utansamtycke, om exempelvis ändamålet uppfyller ett berättigat intressehos den som ämnar behandla uppgiften som väger tyngre än denenskildas intresse av skydd för den personliga integriteten. När ettsådant berättigat intresse ställs mot den personliga integriteten blir enintresseavvägning nödvändig för att avgöra om behandlingen skallvara tillåten eller ej. Det berättigade intresset som upptar dennauppsats är det kommersiella intresset, som exempelvis omfattar ettföretags intresse av att behandla personuppgifter för att via direktmarknadsföring marknadsföra sina produkter.

The main purpose of this report is a first step to cover the scarcely investigated subject of interspecific competition between roe deer, Capreolus capreolus, and fallow deer, Dama dama. The report focuses on the distance between individuals of roe and fallow in the study area as well as which factors that is affecting the variation in distance depending on fallow deer group size and changing population density over time and in two areas. For additional information the history of the populations, such as harvest and distribution, is also investigated. The report came to the conclusion that interspecific competition between the species do occur. The elevated distance between individuals of the two species is clearly significant. The most important factor affecting the distance seemed to be the size of the fallow groups.

By applying a segmentation procedure to two different sets of computed tomography scans, two geometrical models of the abdominal aorta, containing one inlet and two outlets have been constructed. One of these depicts a healthy blood vessel while the other displays one afflicted with a Abdominal Aortic Aneurysm. After inputting these geometries into the computational dynamics software FLUENT, six simulations of laminar, stationary flow of a fluid that was assumed to be Newtonian were performed. The mass flow rate across the model outlet boundaries was varied for the different simulations to produce a basis for a parameter analysis study. The segmentation data was also used as input data to a surface description procedure which produced not only the surface itself, but also the first and second directional derivatives in every one of its defining spatial data points.

This study focuses on the integrity of students at Uppsala University that has used the university?s network, UpUnet. We?ve studied their opinions with the use of questionnaires that cover questions related to privacy and awareness about logging of data traffic.The results showed that more students than our hypothesis suggested were unaware of the surveillance on the network, and the majority of these also had a negative opinion towards logging of data traffic. However, we found that there were several relations between how the students responded on our questionnaire, and we?ve presented these in the analysis chapter towards the end of the essay..

This report discusses developing a software log tool for analysis of industrial processes. The target was to develop software that can help electro Engineers for monitor and fault finding in industrial processes. The tool is called PLS (Process log server), and is developed in Visual Studio.NET Framework 2005. PLS works as a client with Beijer Electronics OPC Server. The program is able to read data from PLC (Programmable Logic Controller), trough the OPC Server.

Purpose: The purpose of this study is to find out how much influence underlying factors have in connection to the internationalization of Born Global firms. Methodology: This study has a qualitative approach in which data is obtained mainly through interviews and secondary data which consists previous theories about the internationalization in small and medium sized firms and recent theories that entitle these firms as Born Global. Conclusion: Based on the existing theories and the qualitative data, we have concluded that the underlying factors for the Born Global firm?s internationalization are abilities and opportunities to create insidership in relevant networks. The most crucial underlying factors for Born Global firm?s internationalization are the ability to create processes to break old patterns of thoughts and the ability to ally with right partners. .

En teknik som på senare år fått allt större uppmärksamhet på grund av dess potentiella nytta är RFID-tekniken som bland annat utlovar kostnadsminskningar och ökad konkurrenskraft. RFID i en logistikkedja genererar stora mängder data som måste lagras, hanteras och användas i realtid. Detta tillsammans med antalet användare av denna data gör att informationsmäklare kan vara nödvändiga. En informationsmäklarens uppgift är att hantera avläsare, filtrera och aggregera den insamlade RFID-data och skicka den, förädlad, till användaren av den data. Då utbudet av forskning kring de mjuka aspekterna av informationsmäklare inom RFID är begränsad är det oklart vilken roll informationsmäklare har vid gränsöverskridande aktiviteter.

This essay is an investigation of the level- and importance of interactivity on YouTube for the active user. YouTube is a great example of a user-friendly Internet environment which enables the users to take part in a virtual community where they can create the content and, with the various functions the site has to offer, interact with each other. With Uses and Gratifications as a tool for this research we look at the motivations and needs of the user and how they come into play on the most popular video distribution site in the world today. Qualitative interviews on Swedish respondents give us insight in how the YouTube-users with their own words perceive this relatively new highly interactive era. We focus on a narrow group of the most popular age-group of YouTube-users to go deeper - not to expand.

New technology makes it possible to remotely measure all consumers in a power network onan hourly basis and store the values in a database.This thesis work describes the conversion process between automatic meter reading systemMActor and calculation software Xpower.Then the possible differences between calculations of power networks using load curves incombination with a yearly estimate of consumption and calculations using hourly measuredvalues is examined.The result of the comparison shows that, for the power network under inspection, nosignificant difference could be noticed. This does not mean that calculations using hourlymeasured values would be unnecessary. I believe that in a near future calculations using hourmeasurements will be the primary choice for many power companies to whom technology isavailable.Also some basic calculations of fundamental power network parameters, such as power factorand loses, are presented using hourly measured distribution transformers in combinations withits hourly measured loads.The report is written in Swedish.