Vid köp av en upplevelse får du enbart en tjänst, med ett löfte omett mervärde. Att köpa en upplevelse är ofta förknippat med enviss osäkerhet och ett risktagande från kundens sida då man intemed säkerhet vet vad man köpt förrän efter arrangemanget ärgenomfört. I eventbranschen hittar vi denna typ av problematikoch därför har vi valt att fokusera på eventföretag och desskunder. Syftet med detta arbete är att undersöka vadföretagskunden värdesätter och förväntar sig i en relation medeventföretag. Vi har utgått ifrån frågeställningarna: Vadvärdesätter och förväntar sig företagskunden i utvecklandet av enrelation med ett eventföretag? Vad värdesätter och förväntar sigföretagskunden i en befintlig relation med eventföretaget?Påverkas eventföretagets relationsmarknadsföring av kundensförväntningar och i så fall hur?.

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it?s important that all different parts is presented uniformly.

Det är av intresse för aktörer på den finansiella marknaden att prognostisera aktiemarknadens reaktion på en ändring av reporäntan. Flera arbeten har de senaste årtiondena försökt påvisa ett samband främst på den amerikanska marknaden. Denna uppsats försöker sig i stället på att finna en korrelation mellan annonsering av reporänta såväl som förväntningar på reporänta och en onormal avkastning på den svenska aktiemarknaden. I arbetet används en event study på Affärsvärldens index under perioden 1997 till 2007. Perioden är vald så att det initiala trovärdighetsproblem för riksbankens inflationsmål som förelåg före 1997 inte ska påverka resultatet.

The senior essay examines the geographical imaginations, notions of Self and community that were mobilized in the media and by the government in conjunction with an event, namely, the space voyage of Christer Fuglesang ? the first Swedish astronaut in space on December ___ 2006. The study is a critical investigation of media discourses, representations of space, and geographical imaginations that were triggered by the event. The specific issues addressed by this study are (a) which representations of Sweden were mobilized in narrating the event? (b) In what ways has Fuglesang´s space voyage influenced the image of Sweden? (c) How was the event rallied vis-à-vis discourses of entrepreneurial culture and neoliberal growth by the government? (d) Which themes and clichés were mustered in the media dramaturgy of the event? (e) Which topics were excluded in media narratives and representation of the event? (f) Have familiar geographical imaginations, notions of Self and community been reconfigured? If so, how?The present study analyzes narratives of the event in the two largest newspapers in Sweden - Aftonbladet and Dagens Nyheter, as well the two biggest TV-channels ? Swedish Television and TV4.

Marks do not only work as an acknowledge of the effort that has been made under a long period of time, but also as a receipt for eligibility to further studies. Within the political debate, marks have often caused a big discussion among the political parties. That is due to the obvious difference between the political parties on the left, and their counterparts on the right. However, there is one thing that they all have in common. Everyone of them have plans of measure within their political agenda, regarding the use of marks.The aim of this study has been to try to understand the way pupils think about marks.

Background:It is always fascinating to observe the events that affect the stock market, especially as the numbers of influencing factors are so many and various. Political elections are important events in society and affect the corporate environment in different ways depending on which political party that is in power. This brings up the question of whether political elections are important enough to affect the stock market; and it is this question we intend to analyse in this paper.Purpose:The purpose of this paper is to investigate whether political elections affect the stock market and to discuss the reasons for any possible affect that might be found.Procedure:An appropriate and thoroughly tested method to investigate if an event affects the stock market or not, is to do an event study. Subsequently we chose to do an event study on whether the Swedish general elections in 2002 and 2006 affected the Stockholm Stock Exchange. In order to give the analysis more depth we have also chosen to interview people with knowledge of the stock market.

 Problem   Are there any abnormal changes in the parent company's share price at the news of a spin?off.ObjectiveThe main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998?2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin?off in the Swedish market are.MethodAn event study in which market data is used to measure specific events? impact on the value of the company and on the effects on the stock market.

Will the discourse in a country effect the way an event is presented in the media? And will the event be presented in similar ways in different countries? These are the questions my paper aims to answer. By using critical discourse analysis I have analyzed the reporting of the Iraqi War in three big newspapers; one from USA, one from Sweden and one from Great Britain. The results show that the discourse in each country play a big part in how the news get presented in the media, and this is shown in how the news gets reported. The three countries had three different views on the same war.

Begreppet hållbarhet definieras som ?en utveckling som tillfredställer dagens behov utan att äventyra kommande generations möjligheter att tillfredställa sina behov?. Inom företagsvärlden blir det allt mer vanligt att hållbarhetsrapportera vilket även organisationer tagit efter. Mycket forskning har bedrivits inom hållbarhetsormrådet, dock har författarna sett att det saknas forskning kring hur mega-event ställer sig till begreppet. Detta resonemang har lett författarna till följande problemformulering: Hur har utvecklingen av hållbarhetsrapportering sett ut över tid i mega-event? Studiens teoretiska ramverk inleds med en historisk utveckling av CSR från 1950-talet fram tills idag samt hur det används i mega-event.

A great fire seized a suburb in a small town in Sweden in the autumn of 2011. Parts of a shopping mall were burnt to the ground by youngsters. Due to the suburb's earlier problems, the event was a tough ethical dilemma for the town's journalists.The purpose of this thesis was to study and examine the local newspapers ethical treatment of this event. How do they motivate their decisions on what to publish and what not to publish? How do the articles treat ethical dilemmas? What do the journalists think about ethical journalism?This study is based on a survey of the articles published about the fire in the two local newspapers seven days after the fire.

We are heading for a line, and its a fine one. This project is a dialogue between you and I; about the dialogue itself. The initial interest was to use literary text to address the visitor in the exhibition space. The purpose was to make man aware of its relation to others and narrative objects. I planned for the dialectical event in every descision.

Purpose: The main objective of this study is to research whether an announcement of an acquisition generates positive/negative abnormal short-term return towards the buying company?s shareholders. The secondary purpose is to research whether any differences could be due to selected factors: firm size and industry.Method: The study is quantitative in nature where the research aims at the stock price movement around the announcement of an acquisition. The sample size includes 30 companies between the years 2000-2010. The abnormal return is investigated by an Event Study.Conclusion: Our study shows that the publication gives a positive abnormal return in comparison to the respective sector indexes.

This master?s thesis describes the development of a model of the catalystsystem aiming at control by an MPC. A well functioning model, which is suitable in control purpose, is important while emission legislation become more and more hard to fulfill for the car manufacturers. Much research has been done in the field of physical modeling of the system, but in this work a linear adaptive time discrete ARX-model is developed and validated.The systems tendency to change its dynamic during usage implies that the model must be adaptive. The developed model proved to be well functioning and shows promising conditions for the MPC design.

För alla intressenter på aktiemarknaden är det av stor vikt att fastställa hur olika faktorer påverkar börskurserna. Styrräntan är en sådan tänkbar faktor och mycket forskning har skett angående dennes påverkan på aktiemarknaden, främst på den amerikanska marknaden. De tidigare amerikanska studierna av eventuella samband mellan förändringar av styrräntan och aktiemarknaden har kommit till slutsatsen att sambandet existerar samt att det är av negativ karaktär. När höjningar av styrräntan har utannonserats har man sett en sänkning av aktiekurserna och vise versa.Denna uppsats undersöker genom en event studie om det finns något samband mellan reporänteförändringar och börskurser på den svenska marknaden. Fyra branschindex från Stockholmsbörsen har används och studien gäller samtliga reporänteförändringar mellan januari 2004 till oktober 2008.

This paper aims to investigate abnormal returns for rivals to bidder targets in connection with the announcement of the bid. The study is based on 38 bids placed between September 2006 - January 2011 and 137 rival firms listed on Nasdaq OMX Nordic. We measure cumulative abnormal returns, CAR, for rival firms through an event study. We find that rival firms earn significant positive CAR in connection with the announcement of the bid. This is in line with the two-sided signaling effect presented by Akhigbe et al.