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6036 Uppsatser om Directors in media relations - Sida 42 av 403

Spegel, spegel på väggen där: : En studie kring balladens textliga funktion i kvinnliga traditionsbärares liv under 1800-talet

Emma Eriksson and Christina Henriksson: Mirror mirror on the wall: A study on how ballad texts reflect women as carriers of tradition in nineteenth century Sweden, Växjö: Musikvetenskap C, 10 p 2005.The aim of this essay is to analyze relations between ballad texts and the lives of female carriers of tradition in nineteenth century Sweden. Four carriers of tradition have been chosen, connected by being informants to Gunnar Olof Hyltén Cavallius, a collector of medieval ballads in Sweden around 1850. The four women are Anna Ehrenström (1786-1857), Catarina Andersdotter (1792-1857), Johanna Gustafva Angel (1791-1869) och Wendela Hebbe (1808-1899). Their lives are seen from a women?s historical perspective.Although there are uncertainties regarding to what extent the collected repertoire of the four women reflects their repertoire as a whole, some conclusions can be drawn regarding relations between remaining ballads and their lives as women.

En socialpsykologisk studie om organisationsvisionens betydelse för sociala relationer i arbetsvardagen

In this study, we have considered the impact the organization`s implementation of its vision of the psychosocial work enviroment has been for the relations between the employees. We have primarily relied on a hermeneutic approach to understand our empirical data, and when we have interpreted and made a socialpsycological analysis on our collected empirical data. We have used Smith´s Institutional Ethnography, Sheff`s Social bonds and Asplund`s theory of Social responsivity. To collect the empirical data we have combined quantitative and qualtitative methods and a textanalysis at a visiondocument in the aim of capture both the depht and the breadth of our chosen fields of study. The results we have found shows that the psycosocial work environment within the organization can be seen as interplay between individual and enviroment and between individuals as well and that this interaction is influenced by the organizational culture that is created by the organization`s political vision.

Fyra västsvenska mediers syn på pressmeddelanden

Today most people are in agreement that the media industry is in crisis. Many newsrooms cut down on staff. At the same time the PR industry is growing. We wanted to research if this could affect the unbiased and independent news in our news media today. Today's newsrooms receive a lot of press releases every day.

Högstadieelever, bloggar och genus

Today's young people find themselves in an intense media traffic where many messages have a commercial nature. Some such messages are for example different types of advertising in various media and advertising often plays on the uncertainty that may be common in adoles-cence. New interactive media like blogs on the Internet has been established in recent years. Mixed types of media content, advertising with different messages, appear in blogs. Therefore, I am interested in how blogs on the Internet can influence young people's creation of their identity.

USA:s m?ngfacetterade strategi i Myanmar En komparativ analys av liberalism och realism i amerikansk utrikespolitik

This thesis examines the USA?s response to the military coup in Myanmar 2021 through a comparative analysis of the two dominant international relations theories: realism and liberalism. The study uses a qualitative text analysis of the US Burma act of 2021 to test the explanatory power of the theories in the formulation of US policy. The results shows that liberal theory has the greater explanatory power, as the US response was systematically motivated by a normative desire to restore democracy in Myanmar. However, some realist tendencies could be observed, especially through exception clauses preserving US national security interest and the mention of China?s support for the military junta in Myanmar.

Det offentliga rollspelet : En textanalys av tre kommuners offentliga kommunikation på Facebook

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

Revisorns etiska dilemma,var går gränsen för oberoende?

Law and regulations regulate the auditors? independence. An auditor should not only be independent in general, but independence in fact and independence in appearance. However, the regulations do not specifically describe how to act independence. It is the concerns of the auditor were he puts his limit for the independence.

Skönhetsdrömmar på burk: En retorisk analys av hudvårdsreklamannonser

Syftet med denna uppsats var att underso?ka om det finns skillnader och i sa?dana fall vilka skillnader pa? reklamannonser fo?r hudva?rdsprodukter i livsstilstidningar som sa?ljs i Sverige, fo?r kvinnor respektive ma?n. Jag har gjort en retorisk inneha?llsanalys av totalt tolv annonsbilder. De teorier jag utga?tt ifra?n a?r genus, retorik och media- marknadskommunikation.

Reklamens värde: En kompletterande syn på advertising- och brand equity.

At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not ?good? advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the medium. Although this question has arisen in business media, and although many managers work from the assumption that such relationship exists, there are none or little proof that it actually does.

?Hela våran uppväxt har liksom blivit offentlig? : En kvalitativ studie kring hur en grupp gymnasieelever ser på sitt eget och andras identitetsskapande i förhållande till media.

Syfte: Syftet med denna studie är att undersöka hur en grupp gymnasieelever ser på sitt eget och andras identitetsskapande i förhållande till media. Frågeställningar:?       Vilken inverkan anser deltagarna att media har på deras sociala kön och kroppsuppfattning??       Ser deltagarna någon skillnad på hur killar och tjejer förhåller sig till media i sitt identitetskapande??       Vad anser deltagarna att de normer och ideal som media förmedlar innebär för derasidentitetsskapande? Sammanfattning:Vår datainsamlingsmetod har bestått av två kvalitativa gruppintervjuer som genomförts på gymnasieskolor med deltagare som går sitt tredje år. Vid analysen av den insamlade empirin har vår teoretiska utgångspunkt varit Socialkonstruktionism och fenomenologin vår förståelsegrund.  Vid analysen har vi använt oss utav IPA ? metoden.

Det orientaliska i fokus : en studie kring vad tryckt svensk media förmedlar för bilder av islam och "muslimer"

 Uppsatsen behandlar och belyser vilka diskurser som präglar den allmänna debatten och rapporteringen kring religionen islam och dess utövare muslimer i "dagens" tryckta svenska nyhetsmedia. Huvuddelen av studien är koncentrerad till att fastställa hur de både begreppen islam och muslim framställs och definieras i empirin, men problematiken kring huruvida ett "vi" och "de andra" tänkande existerar berörs likväl. Vidare reflekteras över differenser i det empiriska materialet. Materialet påvisar att det finns skillnader mellan hur de både begreppen beskriv i olika genrer i de aktuella texterna.  .

Annonseringsmediet Spotify - Nya möjligheter för mindre företag

The use of streaming media such as Spotify has increased rapidly in recent years. Although the consumption side of Spotify is well established with over 10 million users, the medium might provide new unexploited opportunities as an advertising channel. The purpose of this thesis is to increase knowledge about advertising through streaming media and in particular via Spotify. To contribute to such knowledge we have conducted a case study to investigate how Spotify can be used and serve as an advertising medium for a smaller firm, Hasseludden Yasuragi, so that it may reach its target group. To examine the medial effect, a quantitative as well as a qualitative study was carried out using the ARF Model as a basic framework.

Spelet mellan Trollhättan och Rüsselsheim. En fallstudie om globaliseringens påverkan på fackföreningar.

AbstractGlobalisation has lead to changes on many levels of our society; -industrial, technological, and corporate to name a few. This is an ongoing process which affects the society we live in today. The process is affecting the working-conditions for everyone through the changes of the relations on the working market. The unions have enjoyed a very special role in Sweden for a long time, but that role is now affected by these changes. The relationship between state and unions is changing, and the unions? influence in politics is decreasing.

Instagram - En kvantitativ jämförelse mellan två kommunikationsstrategier, Mika Nordin & Flora Berglund

Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

En kritisk diskursanalys av svenska dags- och kvällstidningars framställande av ADHD

The aim of this study is to examine how ADHD is discussed in the Swedish mass media. We have examined 21 articles from Aftonbladet, Expressen, Dagens Nyheter, Göteborgs-Posten and Svenska Dagbladet. All articles are reviewed from the newspapers online edition.Theories used are Erving Goffman?s theory of Stigma and Michael Foucault´s theory of categorization as well as Göran Palm's, Renée Skogersson's and Anders R. Olsson's theories about mass media.

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