As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

Stressrelaterad ohälsa är idag vanligt förekommande och forskning kring arbetsrelaterad stress och utmattning är omfattande. Däremot är forskning om medarbetares och chefers upplevelser tämligen begränsad. Det sociala stödet från omgivningen har visat sig vara av stor vikt när den drabbade ska återgå i arbete och chefen har en viktig roll i detta skede. I Studien undersöktes på uppdrag av ett företag vilket stödbehov chefer har i denna process. Tio personer deltog och genom en halvstrukturerad intervju studerades deras upplevelser samt vilket stödbehov som fanns.

Smärta är en unik upplevelse som enbart den drabbade kan bedöma. I sjuksköterskans arbetsuppgifter på en akutmottagning ingår att se till varje patients unika behov. För att inte ett vårdlidande skall skapas för patienter med smärta är det viktigt att en korrekt behandling för smärtan ges. För att detta skall kunna ske krävs att sjuksköterskan på akutmottagningen, dels har god kunskap om smärtlindring dels vet hur smärta kan utvärderas på ett adekvat sätt. Syftet är att beskriva resultat från kvantitativa studier som undersökt överensstämmelse mellan patientens subjektiva smärtskattning av akut smärta och vårdpersonalens skattning av densamma.

Talented and committed employees are important resources for a company?s competitiveness. With the escalating competition for competent employees, a strong employer brand has come to play an increasingly important role as a means of attracting employees with a desirable profile. In this study, brand theory is applied to the results of a quantitative study of students? evaluation of an attractive employer, in order to identify the factors which explain why certain employers are perceived as more attractive than others.

Att arbeta ombord på fartyg innebär ofta att man måste leva och samarbeta med människor från andra länder som har en annan kultur och andra värderingar. Med en besättning där flera kulturer finns närvarande kan detta påverka arbetet såväl som det sociala umgänget ombord. Svenska fartygsbefäl som jobbar med filippinskt manskap har upplevt denna interaktion. I denna studie undersöktes fartygsbefälens upplevelse om den maktdistans som finns mellan dem själva och det svenska respektive filippinska manskapet och hur denna distans påverkar livet ombord. Studien genomfördes med personliga intervjuer med sex informanter för att ge en djupare och mer ingående bild av deras åsikter och upplevelser ombord.

This paper aims to describe and discuss psychotherapy in rhetorical terms; in particular how psychotherapists can use their ethos, or person, as a means for convincing the patient, and subsequently discuss how these insights in turn can be useful for other rhetors.Classical rhetoric is commonly associated with one speaker exercising influence on an audience of many, but modern rhetoric is broader, and includes all situations where someone is attempting, by speech or in writing, to affect anyone, including the rhetor himself. With this broader definition, psychotherapy may also be considered a form of rhetoric. Psychotherapy does, however, highlight the aspect of power distribution, in that it is clear that it is up to the patient to determine whether the rhetoric will achieve its purpose or not, that is, if he will be influenced by it. In psychotherapy, it is also important to differentiate between persuading and convincing: for a permanent change to occur in the patient?s thoughts and actions, the deeper, "internal" form of conviction is necessary for change to take place.When attempting to convince an audience, it is important for the speaker to establish a credible ethos, that is, present a trustworthy persona.

Previous research has established coaches' important role in developing elite athletes (Durand, Bush, Thomson & Salmela 1996). Athlete enhancement and assisting athletes achieve ?peak performance? has been a major objective for elite coaches as well as sports scientists (Williams & Kendall, 2007) Despite this common goal, research also question whether sports scientists and the research they pursue really effects coaches knowledge and constitute a foundation for today and tomorrows athletic performances (Bishop 2008).  This study examined elite coaches? needs and use of sport science research as well as the interaction between elite coaches and sport scientists. Following interviews of ten elite coaches, content analysis revealed that sport science is both a formal and informal resource of knowledge for coaches. Development of athletes is seen as the main objective of research retrieval and personal and/or direct contact with the sport scientist is considered to be the best way to assemble.

Syftet med vårt examensarbete har varit att undersöka hur några valda pedagoger förhåller sig till utomhuspedagogik som en pedagogisk undervisningsmetod och diskutera dessa olika perspektiv av vad pedagogerna säger utifrån frågeställningarna i vårt syfte.Med hjälp av intervjuer har vi ställt frågor till fyra utvalda pedagoger som besitter skilda kunskaper och erfarenheter av utomhuspedagogik.I litteraturstudien mötte vi begrepp som forskare och teoretiker förknippade med utomhuspedagogik. Begrepp som direktkontakterfarenhet, sinnlig erfarenhet, autentisk lärandemiljö.Resultatet åskådliggör att pedagogerna ser fler fördelar än nackdelar med utomhuspedagogik. Några fördelar gällande utomhuspedagogiken framkom som mer rörelse i lärandet, bättre hälsa och att lära om objekt i sin verkliga miljö m.fl. En nackdel som flera av pedagogerna var överens om var personalbrist, tidsbristen gällande planering och de praktiska förberedelserna.Pedagogerna visade olika intresse för utomhuspedagogik men alla var överens om att det var en bra undervisningsmetod och några av dem ville gärna använda sig mer av det i sin undervisning i framtiden..

All companies face risk in their daily business. Internationalised companies tend to experience higher risk due to for example unfamiliar business environment than companies that act only on the national market. Estonia became independent as late as in 1991 and is therefore a new interesting market for many companies in neighbouring countries like Sweden. Risks that are most apparent for an internationalised company are political risk, currency risk, capital and interest rate risk, business risk and credit risk. Our intention of this study was to find out how Swedish companies acting on the Estonian market faced the different risks when entering the Estonian market and how they value the risks today.

The purpose of this work is to create more knowledge about the teacher's perceptions of group dynamics and its impact on school activities. How do teachers opportunities and obstacles in order to influence group dynamics among students. The questions I have answered is how the teachers see the importance of a functioning group dynamics in school, how teachers work with group dynamics and how teachers describe the opportunities and obstacles for effective group dynamics. The method I am using at work is a qualitative research method that involves obtaining the teachers' own thoughts, feelings and experiences around the right questions. I have interviewed three teachers in primary schools in the county of Stockholm to find out their particular approach.

The object of this thesis is to direct attention onto female inmates who is a disregarded user group within the discipline of library and information sciences. This study has been performed on location at the Hinseberg correctional institution where nine female criminal offenders constitute the empirical foundation of our inquiry. The question proposed for solution is as follows: Is there a correlation between socio-cultural prerequisites and the reading habits of the female inmates - and if so how can it be described? Among the conclusions that we have drawn from our study is that the socio-cultural environment has an influence on the well-being of the inmates which in its turn has an impact on their reading. However, the effects on their mental state vary and consequently so does also their reading.

The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.

The aim of the study was to a) examine what leader behaviors individual and team athletes prefer and b) examine what leader behaviors men and women prefer. A questionnaire (The Leadership Scale for Sports) was distributed to 168 individuals, from which 130 were included in the study. The data was analyzed in SPSS, in which a three-way and a two-way variance analysis were performed. The results showed that individual athletes preferred the behavior dimensions ?Training and instruction?, ?Positive feedback? and ?Democratic behavior? to a higher degree than did team athletes.

Sammanfattning Syfte:Syftet med vår undersökning var att skapa förståelse för hur företag arbetar med etiska och moraliska frågor i samband med ekonomistyrning. Metod:Vår undersökning har gjorts i tre svenska företag genom personliga intervjuer med personer i chefs- eller ledarposition på varje företag. Den insamlade empirin har sedan sammanställts och analyserats genom att jämföra den med vårt teoriavsnitt. Slutsats:Vi har kommit fram till fyra punkter som enligt vår undersökning är centrala för arbetet med etiska och moraliska frågor i de företag vi undersökt. Dessa är värderingar, förståelse, ledarskap och företaget.

Emotional intelligence (EQ) has been claimed to be the most critical factor in determining a person's success in life, both personal and professional. EQ highly affects academic and job performance, leadership, stress, and well-being but is still not widely accounted for in recruitment processes. During the last 20 years a large number of researchers have shown interest in the concept of emotional intelligence, but few have studied its practical implications and how EQ-tests are used as a selection tool in recruitment processes. To create an understanding of the motivation for using the test, as well as its role in recruitment decisions, qualitative interviews have been conducted with recruiters at companies in Stockholm, Sweden. All interviewed companies use the self-assessment test EQ:i 2.0.