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1102 Uppsatser om Direct advertising - Sida 47 av 74
Modebloggare och dess läsare : En studie om hur unga kvinnor i Sundsvall och modebloggare uppfattar modebloggars verksamhet
The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.
Öl- & alkoläsksmarknadsföring ur genusperspektiv
Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.
Frekvensreglering i det nordiska kraftsystemet
Svenska Kraftnät is (together with the other transmission system operators of the Nordic power system) responsible for keeping balance between the generated and demanded power in the Nordic power system. Spontaneous load variations and system disturbances, however, lead to power imbalance followed by frequency variations. The frequency deviations can be limited to an acceptable level by the spinning reserve, mainly by hydro power control. But there are also other system properties which have a great influence on the frequency and system stability. The frequency and voltage dependence of the loads have a direct influence on the power balance.
Do CEOs Get Paid for Performance?
Agency theory describes the conflict of interest between the principal (stockholders) and the agent (CEO). Aligning the incentives of executives with those of the owners is the most direct way to mitigate the agency problem. If there is no meaningful link between CEO compensation and company performance, it is doubtful that the large sums of assets in public corporations are being managed efficiently. In theory the solution is simple reward the CEO when shareholders wealth increases. The purpose of this paper is to investigate if there is a relationship between company performance and CEO compensation among Swedish companies, in materials and information technology industry.
Blir ko och kalv mindre stressade vid ko-kalvseparation med nos- och slickkontakt än när de bara kan höra varandra?
The aim for this study was to investigate if it is less stressful for cow and calves in loose housing systems when separation is made so they can see and touch each other (Physical Contact-PC) instead of just hearing each other (Hearing Contact-HC). The behavior of eight cow- calf pairs (n=4 pairs per treatment) on an ecological dairy farm with cubicle housing were studied for four hours directly after separation and four hours the day after separation. The first four cows that gave birth were used for treatment PC, and the following four cows that gave birth were used for treatment HC. The only selection criteria used was that both cow and calf were healthy. Separation took place 3-4 days after birth and the calves were put separately in two different pens while the mothers were let loose into the cubicle system.
Mobile Ajax
This report describes a master thesis performed at SICS (Swedish Institute of Computer Science) and KTH (The Royal Institute of Technology) in Stockholm.Ajax stands for "Asynchronous JavaScript and XML" and it's not a programming language, but a suite of technologies used to develop web applications with more interactivity than the traditional web pages.Ajax applications can be adapted for mobile and constrained devices. This has been called Mobile Ajax. While the technique is the same, Mobile Ajax generally is considered to be a special case of Ajax, because it deals with problems specific to the mobile market.The purpose of this thesis has been to examine which possibilities and disadvantages has the Mobile Ajax from developers and users perspective. In addition we compare Mobile Ajax with Java Micro Edition (Java ME) and Flash Lite.This has been done through literature studies and development of a databased chat client (MAIM -Mobile Ajax Instant Messenger). The application sends and receives direct messages in real time between differently mobile devices.
Gruppchefens förmåga
The Swedish armed forces has for many years educated squad leaders by letting them start their training two and a half months before the soldiers start their training. 2007, this system was used for the last time. I went trough this system myself in 2005 and had a positive experience and when I did my internship I experienced a slight difference in the attitude of the squad leader. I talked with my colleges at the company and they had felt the same. This essay will try to analyse if the squad leaders has lost any of there ability and if so, what could be the cause? To analyze the ability of the squad leader in this essay it will first analyze their ability through the Direct leadership theory, which is the theory that is presently used in the Swedish armed forces.
Processchemaläggare för mångkärniga processorer ? Fördelning av minnesbelastning i NUMA-system
For systems with multicore processors contention for shared resources is a problem that occurs when several memory-intensive processes are executed in parallel within the same memory domain. This contention has a direct influence on the performance of the system and is a complex problem that has been recognized for a long time. An attractive and actively studied way to minimize this problem is by using a process scheduler adapted to allocate processor cores in a way such that contention for shared resources is minimized.With the introduction of multicore NUMA-systems (Non-Uniform Memory Access) the situation has become even more complex. In these systems the access time for processor cores to different memory domains vary depending on factors such as distance and load. Thus, the process scheduler also has to consider where the memory of each process is placed to minimize the distance and balance the load on each memory domain.This report presents a user-level process scheduler for a NUMA-system based on the multicore processor Tilera TILEPro64.
Akilleshälen som glöms bort : En kvalitativ studie av kontorsmiljöns betydelse för internkommunikationen på en arbetsplats
Employers are becoming more and more aware of that the internal communication between employees is the reason why organizations are being held alive and also what impact the office environment has on employees work performances and their communication. The aim of our study was to gain an understanding of what significance an office's spatial design has for the communication between employees and managers in the workplace. We have through qualitative interviews with managers and employees from different business cases gotten a perception of their ways of communicating with each other. The results showed that employees and leaders thought that they shared the same picture of what their communication was like in reality, how they thought their ways of marking their territory in the office was understood and respected and what their opinions and expectations of how the communication between them and their leaders should be like. These results were then analyzed in consideration with relevant theory and previous research in the disciplines of office environment and communication studies.The main conclusions that have been drawn from the analysis are that the work environment's design can be both positive and negative at the same time and that what should be focused on is the leaders' communication. The leaders and their employees have to communicate more about their communication between them so thart misunderstandings can be avoided in the office environment - and therefore become more effective..
An Investigation into a Grocery Store Loyalty Card and its Accompanying Promotional Benefits Effect on Service Loyalty
The purpose of this study is to investigate a loyalty card and its relation to accompanying promotional benefits, and their linkages to grocery retail service loyalty. Also, the aim sets out to find relationships between demographic variables and proneness towards the promotional benefits, the loyalty card, and loyalty. A quantitative approach has been assumed and empirical data has been collected through the use of questionnaires. The data has been analyzed through descriptive statistics, correlations, and regression analysis. An operationalization used to measure satisfaction of the loyalty card and attitudinal loyalty is also presented.
Motivera Mera! - En kvantitativ studie om samspelet emellan hedonisk shoppingmotivation och multikanalshopping
Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.
Mind the Gap - En studie om samarbetet mellan byrå och kund
Sammanfattning - ?Mind the Gap?- En studie om samarbetet mellan byrå och kund.Seminarium: 31 maj 2012Institution: Mälardalens högskola, Akademin för hållbar samhälls-och teknikutvecklingKurs: Kandidatuppsats i företagsekonomi med inriktning mot marknadsföring, 15 ECTSFörfattare: Alexandra Bergkvist, Jenny Bernhardsson, My Lundberg21 April 1988 11 December 1987 23 September 1988Handledare: Dan LinderExaminator: Cecilia LindhNyckelord: Arbetsprocess, kundrelation, gapet, dödvikt, spill, reklambyråProblem: Studien behandlar relationen mellan reklambyråer och deras kunder, vilka problem som kan uppstå i samarbetsprocessen samt hur det är möjligt att undvika problem och därigenom ge förslag på eventuella förändringar i samarbetet. Problemformuleringen bygger på att identifiera gapet i arbetsprocessenSyfte: Identifiera var gapet i arbetsprocessen mellan kunder och byråer består av.Frågeställning: Vad består gapet i arbetsprocessen mellan kunder och byråer av? När uppstår gap? På vilka sätt kan de berörda parterna minska gapet?Metod: I uppsatsen tillämpas en kvalitativ metod för att förstå vad gapet i arbetsprocessen består av. Studiens empiriska del utgörs av fyra personintervjuer, tre reklambyråer och en byråvalsrådgivare.
Förberedelseklass eller direkt integrering? : En jämförande studie om hur två skolor i Södertälje kommun med olika arbetssätt arbetar med att integrera nyanlända högstadieelever i den svenska språkundervisningen
The aim of this essay is to examine how two different schools in Södertälje municipality are working to include and integrate newly arrived high school students in the subject Swedish as a second language. I will do a comparative study in which I study the teachers? completely opposite way of working to integrate newly arrived school students in the subject Swedish as a second language. I have used a qualitative method where I have conducted interviews. My main theory is Peder Haug's (1998) theory.
Människan, kalven eller gödselbrunnen? Mjölkens destination och fördelning - hos mjölkbonden
A variety of food is produced and passes the whole chain by processing, transport and trade and finally it ends up with the consumer. But in many cases, the food is disposed before it is eaten. Some of the produced food does not even pass the whole entire chain before it turns to waste. The question about food waste in debates is a case of access to food for every human beeing. It is question of consumption of the resources, waste management and an issue of environmental impact.
Kvinnors ledarskapsförhållanden i Afghanistan (Women?s leadership in Afghanistan)
The purpose of this study is examine how Afghan women experience leadership in Afghanistan and how they perceive their existence and involvement in the country?s development?s process. The study is limited to the women leadership and its diffculties in the afghan culture, tradition and religion. Based on men?s and women?s perspective, I want to examine how they look at women?s leadership and its different problem in the afghan society.