A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

Abstract The purpose of this study is to further understand swedish highschoolstudents perspective on the subject of history. In order to produce an answer a series of qualitative interviews were conducted with six students of mixed ages, ethnicity an gender. Their answers were evaluated using relevant didactic theories focusing on the use of history, historical consciousness as presented by Klas-Goran Karlsson. Motivationtheories according to the RISE model. By Edward Hootstien.

This study investigates if and how grammar instructions and exercises in Spanish textbooks have evolved during the last thirty years. More specifically it focuses on how the grammar is presented (explicit instruction) and on the nature of the exercises (input, production and interaction). The method for investigating these things is firstly an analysis of the explicit instruction, and secondly a quantitative study of the exercises. The number of textbooks analyzed in this study is four and only the chapters that focus on teaching the preterite are included in the analysis. The result shows a tendency towards direct explicit instruction and controlled production practice.

The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics.

In this study we have analysed from an intersectional perspective two textbooks Historia 1b and Progress Gold A which are purposed to be used as teaching material in Swedish schools in the subjects of History and English. Our question and reason for doing the analysis is to emphasise and make the variety of women in the books visible in order to compare that variety to the one that is demanded by the Swedish curriculum. The analysis is made from an ideology critical perspective and contains quantitative elements. Our conclusion is that the material contains both excluding and including features. Some intersectional categories are well represented while others, like functionality and religion, are not.

The purpose with this study was to elucidate the pros and the cons with a sale support system. This has been narrowed down into two questions: ?What are the pros and cons for a company that have a sale support system? and what are the pros and cons for a company that does not yet have a system?? Configurator that is a sale support system has been studied. It is a system that presents products by accepting different functions, qualities or parts that are possible to match. It can be used in business-to-business or business-to-consumer situations, through different sale channels, namely direct sale, indirect sale and online sale.

AbstractThe aim is to find out the teachers´ different point of views regarding what and why it´s important to teach children about the human body and in what way educationists can teach this knowledge. Seven teachers are asked, through qualitative interviews, about their point of views on teaching the human body in pre-school.The teachers don`t seem to reflect upon the subject, which shows that a development of knowledge needs within the area.Fist of all the children´s spontaneous questions direct what the educationists talk about with the children. The most frequently mentioned questions are about the circulation of the blood and the digestion organs. The teachers think it´s important that the children get knowledge about the human body in order to get a better opinion of their own bodies and themselves. It´s also important because this is the basis of other kind of knowledge, for instance the knowledge about animals..

Uppsatsen belyser myter om kvinnlighet i kinesiska reklamannonser. De valda reklamannonserna riktar sig till kinesiska storstadskvinnor i de övre samhällsskikten, som har råd att konsumera de exklusiva damtidningar som studeras. Syftet är att undersöka hur öst och väst möts i reklamen. Utifrån ?The Advertising Meaning Model? belyses vilka faktorer som inverkar på mottagarens avkodning av reklamannonser.

We are constantly being fed information. Everything and everyone we come into contact with may somehow make a new impression on us, whether we are aware of it or not. One of the ways that people in today?s society in Sweden are being given information is via different types of media, for example through commercials. Whether it?s a video clip or a still-frame picture, a commercial is an effective way for a company to reach out to potential customers.However, it is not only the messages or signals that may appear obvious that these companies send out when advertising with commercials.

Today environmental management systems (EMS) are common documents (more correctly, a combination of documents) that direct, steer and regulate environmental efforts within many companies. The intention of EMS is that its guidelines are reflected in how the employee carries out his everyday work tasks. This study aims to illuminate the attitudes that exist regarding the EMS at ALSTOM Power Sweden. By using questionnaires and interviews as a method to communicate with employees,a study of the existing attitudes regarding the EMS was carried out. The results were analyzed categorically and statistically and show that there are consistent attitudes among employees, but that there are also inconsistent attitudes.

The purpose of this BA-thesis was to learn the differences in news broadcasts between one public service radio channel and two commercial radio channels. To do this we used a quantitative analysis method to examine the content of the news broadcasts and then we conducted in-depth interviews with several people working with the different radio channels using a qualitative research interview method to learn their views on news and news broadcasting.We measured the differences between the channels in six areas: subject, headline, news presentation, gender, advertising and sources.Our two main theories were normative theory and media logic.The results found that there were several major differences between the public service radio channel and the two commercial radio channels. Apart from several important differences in the six measured categories we also found that the sound and tone in the public service radio channel was very different from the two commercial radio channels.We also found the public service radio channels news broadcasts to be more serious than the two commercials ones?..

In this Bachelor?s essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user?s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results.

Requirements engineering is a widespread topic in the research field of informatics. However, there is little research regarding lack of requirements documentation and how it is perceived. The same applies for how requirements engineering in retrospect can be implemented. This is a debated issue on blogs and forums but it has not been reflected in the research area.Therefore, this study concerns research questions regarding how the developers, testers and requirements analyst experience the lack of requirements documentation and how requirements engineering in retrospect can be implemented.To answer these questions, data collection has been conducted through qualitative interviews with individuals affected by this problem in their everyday work.This study has provided an explanation of how the problem is perceived and what the consequences are, both direct and indirect. The impacts are divided into three categories and are presented as, emotional consequences, system implications and consequences regarding re source consumption.

The forecast ability of four well-known exchange rate models for theSwedish krona is tested in this thesis. The models that are tested arethe purchase power parity, the real interest differential model, thesticky-price model and a productivity model. In addition to thebenchmark, the random walk, they are also compared to each other.They are all tested on three different horizons one quarter, two quartersand four quarters. The mean squared forecast error criteria and thedirection of change criteria are used for evaluation of the forecastability. Only in a couple of cases are the forecast ability of thetheoretical based models significant better than the random walk..

Den här uppsatsen behandlar mobilmarknadsföring och ämnar svara på frågan om hur lämplig mobiltelefonen egentligen är som relationsmarknadsföringskanal. Vi har funnit de metoder som är vanligast förekommande för att sprida reklambudskap och jämför hur bra de uppfyller kraven för att vara relationsskapande. För att utröna detta har vi intervjuat branschkunniga personer från två av landets största mobiloperatörer samt personer som arbetar på nordiska mobilmarknadsföringsbyråer. För att mäta styrkan hos mobilmarknadsföring som relationsfrämjande marknadskanal har vi genom modeller från relationsmarknadsföringen skapat ett eget ramverk vilket vi applicerat på olika marknadsföringsmetoder via mobiltelefonen. Resultatet av vår studie visar på att mobilmarknadsföring kan användas för att bygga långsiktiga, ömsesidiga och vinstgivande relationer, vid rätt användning.