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1102 Uppsatser om Direct advertising - Sida 23 av 74

Fördjupad miljöriskbedömning av förorenade markekologiska system. : Integrering av kemisk, toxikologisk och ekologisk information.

AbstractThe research project Liberation, supported by the European Commission under the Environment and Sustainable Development Programme (Fifth RTD Framework Programme) aimed at developing a decision support system for ecological risk assessment of contaminated sites has proposed a tiered system including the triad method. This method integrates contaminant chemistry and bioavailability analyses with observed ecotoxicological effects in soil and groundwater. In this study the triad method was used to perform a risk characterization of a former surface treatment and metal industry, now used for the student union buildings of the Mälardalen University in Eskilstuna, Sweden. On the site, high concentrations of copper, zinc and nickel have been detected in the soil in a preliminary investigation of contaminant levels with XRF. For performing the risk assessment of the site according to the triad method, contaminant bioavailability, soil metal concentrations and soil toxicity were determined and an ecological assessment was carried out on four selected soil samples (one reference soil and three samples with low (B), medium (C) and high (D) contaminant levels). Contaminant bioavailability was measured through leaching (ISO TC 190/S7) and biouptake tests (DGT).

Samhällsekonomisk analys av ett djupförvar för använt kärnbränsle i Forsmark :

This thesis investigates the socio- and environmental economic effects of a deep repository for spent nuclear fuel in Forsmark in the municipality of Östhammar. I seek to show the general picture but focus on the effects on employment, environment and income. Cost-benefit analysis is used to investigate the differences in utility between a scenario with and a scenario without a deep repository in Forsmark. Most of the possible effects can not be valued and many can not even be quantified with the data available today. Therefore this thesis has a bit of a ?preliminary study character? and seeks to show what we know today and what needs to be further investigated when available data allow it. The costs that could be valued are noise from the traffic during the period of building and emissions of carbon dioxide and nitrogen oxides from the transportation of rock masses during the building period.

Att köpa i Kina: En studie om hur och varför svenska företag fördjupar sina inköp i Kina

China is one of the fastest growing markets of today and attracts billions of dollars in foreign direct investments. Swedish companies have not been late to follow and operate on the Chinese market driven by opportunities in sales, production, and sourcing. However, there has been limited research made on how and why Swedish companies extend their sourcing efforts in China. By combining research within the internationalization of export activities, concepts from global sourcing, and gathered empirical data from leading Swedish companies operating in China, the thesis develops a framework for analyzing the internationalization process of sourcing in China..

Hjälper skolan elever i grundskolans senare år att finna svar på några av livets stora frågor

The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

Annonsering i Ubiquitous media-miljöer - från konsumentens perspektiv

Konceptet med ubiquitous-miljöer går ut på att information ska vara tillgängligt när som helst, var som helst. Den här uppsatsen behandlade annonser i denna miljö och hade perspektivet utifrån konsumenten. Målet med uppsatsen var att ta reda på hur konsumenter upplever annonsering i dessa miljöer och hur de förhåller sig till integritetsfrågor samt vilka faktorer som är viktiga för att de ska uppskatta en annons. För att ta reda på detta användes ett ramverk om annonsering i ubiquitous-miljöer baserat på en artikel av Ranganathan och Campbell (2002). För att samla in data användes en onlineenkät som publicerades på Hallandspostens webbsida.

Gerillareklam - Från scratch till renodlad gerillakampanj. En kvalitativ studie om gerillareklamens kommunikationsprocess

TITEL: Gerillareklam ? Från scratch till renodlad gerillakampanjFÖRFATTARINNA: Jessica GustavssonKURS: Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation vid Göteborgs universitet.TERMIN: Vårterminen 2009HANDLEDARE: Jan StridSIDANTAL: 56 sidor exklusive bilagorSYFTE: Syftet är att undersöka hur Miami arbetar med kommunikation och kommunikationskanal samt målgrupp vid framtagandet av en gerillakampanj.METOD & MATERIAL:RESULTAT: Vid framtagandet av en gerillakampanj gör Miami först en målgruppsanalys. Utifrån den information sommålgruppsanalysen bistår med anpassar Miamikommunikation samt kommunikationskanal eftermålgruppen. Målet med detta arbetssätt är att leverera nya, kreativa och målgruppsanpassade kommunikationslösningar för sina gerillakampanjer. Studiens resultat visaräven att gerillareklamens kommunikationsformer är mer okonventionella i jämförelse med traditionella reklamformer..

Möjligheterna för teknikkonsultföretag att bidra till positiv indirekt miljöpåverkan : En studie hur teknikkonsultföretag kan genomföra fler miljörelaterade uppdrag

As the environmental requirements on businesses increase from various stakeholders, the incentives for businesses to work more with environmental issues also increase. Historically, the requirements were focusing on companies with direct emissions from operations. Lately, the environmental impacts that occur indirectly as results of corporate activities have become more topical. Companies and organizations that mainly offer services often have a greater indirect than direct environmental impact. This is because they are affecting third parties, which in turn have a direct environmental impact.

Utbrändhet - En litteraturstudie om utbrändhetsfaktorer bland sjuksköterskor

The aim of this literature study was to find out how nurses experience their work-situation and work environment and which the risk factors where. We also wanted to examine what kind of influence those risk factors had on nurses work satisfaction. This was done by the following question: What are the risk factors that can lead to burnout in work environment of nurses? The method was by critical examination of ten scientifically articles. The articles were critically studied by the criterions of Polit, Beck & Hungler.

Minor fieled study - molecular epidemiologi of rabies in Sao Paulo state and Minas Gerais state, Brazil

Rabies is a fatal zoonotic disease spread worldwide. The most common sources of infection for all animals and humans are bites from dogs or bats. The aim of this degree project was to diagnose and determine the source of infection for 11 rabies samples from São Paulo State and Minas Gerais State, Brazil. Diagnosis was made through direct immunofluorescence assay, mouse inoculation and RT-PCR. The sources of infection were determined by sequencing 234 nucleotides of the 5? end of the N-gene and align these with homologous sequences retrieved from GenBank.

Varumärkesbyggande inom småföretag: en fallstudie om hur småföretag skapar värde genom sitt företagsnamn

This thesis intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate logotype, and how they work to create a desired corporate image. A case-study was performed with three case-companies from different industries. The method was deductive as the empirics were brought in with starting-point in the theoretical frame of reference. The study showed that there are differences in the way small enterprises within the retail industry work with the brand-building of their corporate name.

En jämförande studie av IPv4 och IPv6

The Internet protocol of today has been used for over 20 years. A new version of the protocol has been developed to replace the old one. This is a direct result due to the explosive growth of the usage of the Internet. This follows by new demands which needs new solutions. This report brings up the old protocol IPv4, the new protocol IPv6 and shows what kind of changes that has been developed to meet the users demand.The report brings up two important aspects; internet security and mobility.

Disputing the Economic Man - a quantitative study on whether investor decision-making can be distorted by altering the presentation of an Exchange Traded Fund

During recent years, financial innovation has given rise to numerous structured investment opportunities aimed towards the general public. These have enabled private investors to engage in high-risk investments offering as much as 400 per cent leverage while oftentimes not fully having grasped the risk involved. The issuers of these securities have been criticized for using advertising of a too aggressive and misleading nature.By presenting 819 potential investors with two different investment opportunities yielding the same return over a six day period, we have aimed to assess whether the inclination of being affected by judegmental heuristics varies with factors such as knowledge, overall attitude towards the asset class, risk appetite and experience from previous investments.We have observed that investors' perception of the attractiveness of an investment can be distorted by altering the information presented to the investor. However, our findings show that this tendency decreases with an increased level of knowledge, experience and risk appetite..

Muddring i Ireån : indirekta effekter på bottenfaunan nedströms

This research aims to investigate the effects that dredging may have on benthic fauna. The dredging took place in the stream Ireån on northern Gotland during the early summer 2010. My area of research was taking place in a scenic area downstream in Ireån close to the Baltic Sea. I chose this area due to the dredging that started just upstream of this area and continued further upstream. Thus it is not the direct impact of the dredging that is the focus for this paper but the side-effect the dredging may have on the area downstream.

The Carlforsska Experience : - uppfyller reklamfilmen sitt syfte?

Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ?The Carlforsska experience?. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ?The Carlforsska experience?.

Representativ valdemokrati? : Gör den valdemokratiska idealtypen rättvisa åt den representativa demokratin?

In modern, Swedish political science there are different ways of looking at ?democracy?. A very common distinction is that between three groups of democratic theories: electoral democracy, participation democracy and deliberative democracy.The nowadays frequently used concept of electoral democracy is often used as synonymous with the older concept of repre­­­­sen­tative or indirect democracy ? frequently regarded as a contrast to the direct democracy of ancient Athens. However, there are also important differences.

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