This master's thesis analyses the concept of equality between men and women in parts ofRegion Västra Götaland's area of operation. With critical policy analysis I analyse how theproblem of inequality is represented in the European charter for equality of women and men inlocal life (CEMR) and the Region Västra Götaland's plan of action for the charter. Throughinterviews with people responsible for gender equality in different areas I analyse, withdiscourse theory, the ways in which the concept of gender equality is articulated in differentareas of Region Västra Götaland, and what kind of politics these articulations enables.In the analysis I show that a discursive struggle of how equality is to be defined canbetter be understood as a discursive negotiation. Equality between men and women isunderstood in several ways at the same time, as antidiscrimination and basic human rights, asbalance between the sexes, and as an approach critical of norms and stereotypes. Within thesenegotiations certain understandings of gender are made possible or impossible.

Syftet med denna studie är att se hur individer som har kvoterats in i ett företag upplever sin situation. Ojämlikheter mellan könen på arbetsmarknaden existerar än idag. Kvotering är ett verktyg som diskuteras och har blivit en konsekvens av ojämlikheten mellan könen på arbetsmarknaden. Vår undersökning är kvalitativ där vi har använt oss av intervjuer som vår huvudmetod. De teorier vi har valt att ha som utgångspunkter är Erving Goffmans teorier om Jaget och maskerna samt Stigma.

This study analyses five different picture books from the last few decades. The aim of the analysis was to investigate how relations between children and adults are presented in the picture books. One way to achieve this has been to focus on the adults? presence or absence in the narrative, and also what kind of authority the adult(s) can have in the action and how it can affect relations between children and adults. The idea is that this degree project can be adapted for practical use in school.

The purpose of my study is to examine whether the need for competence development in the communicative leadership exists among the six school leaders at the current adult education unit in Malmö. By observing the communication between the parties I hoped to get the following questions answered: What are the preconditions for the school leaders, in their daily communication with the staff, for getting the staff to feel noticed and confirmed? In what ways do the school leaders communicate with their staff to motivate them to development? I also wanted to highlight the school leaders' awareness of their own communication skills. The theories and models I have used are Haberma?s theory of the communicative action, Spitzberg and Cupach?s relational competence model and Engquist?s theory of level of abstractions.

The main purpose of this essay is to study the Swedish labor law concerning employees who are, aspire to be, or are expected to become parents, both men and women. Thereby accomplishing a gender perspective on the issue at hand. The study also take in to account the laws issued by the European Union, and their impact on the Swedish law system, so as to gain an international perspective. The laws regarding parental leave, both Swedish and European, involve protection for workers from being treated in a less favorable way than someone in a comparable situation, as employers are forbidden to disfavor any employee or job-seeker in basically all situations in the work place or in a recruiting context, if the disfavor is in any way related to the parental leave. The only situation where an employer is allowed to disfavor an employee regarding his or her parental leave, is if the disfavoring is a necessary consequent of the employee?s absence.

Audience responese technology (ART) often called clickers are becoming more common, not only internationally but also at Swedish universities. No direct Swedish research has been identified, this is however a major area of research internationally. There is both research on clickers positive effect on study results and how students feel about using clickers. This study has taken a Swedish translated version of Cheesman, Winograd, and Wehrman?s (2010) survey to investigate how perception of clickers differ between students in Disciplinary Domain of Medicine and Pharmacy and Disciplinary Domain of Science and Technology.

As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

AbstractCities are once again becoming the locus of economic, social and political processes. The effect of these processes on the city is two-fold: one one hand they threaten to fragment and dislocate the city and the actors within them, on the other hand they give actors within cities new opportunities to react and mobilize resources towards different strategies of integration. The latter gives rise to what Patrick Le Galès calls the collective actor-city. The aim of this thesis is to explore the notion of the city as a collective actor in a swedish context by utilizing Le Galès theory of european cities as collective actors in an abductive case study on the city of Malmoe. By utilizing Le Galès five dimensions that make up a collective actor I analyze interviews conducted with city officals aswell as documents produced from the city wide plan of action Welfare for everybody.

Smärta är en unik upplevelse som enbart den drabbade kan bedöma. I sjuksköterskans arbetsuppgifter på en akutmottagning ingår att se till varje patients unika behov. För att inte ett vårdlidande skall skapas för patienter med smärta är det viktigt att en korrekt behandling för smärtan ges. För att detta skall kunna ske krävs att sjuksköterskan på akutmottagningen, dels har god kunskap om smärtlindring dels vet hur smärta kan utvärderas på ett adekvat sätt. Syftet är att beskriva resultat från kvantitativa studier som undersökt överensstämmelse mellan patientens subjektiva smärtskattning av akut smärta och vårdpersonalens skattning av densamma.

Talented and committed employees are important resources for a company?s competitiveness. With the escalating competition for competent employees, a strong employer brand has come to play an increasingly important role as a means of attracting employees with a desirable profile. In this study, brand theory is applied to the results of a quantitative study of students? evaluation of an attractive employer, in order to identify the factors which explain why certain employers are perceived as more attractive than others.

This paper aims to describe and discuss psychotherapy in rhetorical terms; in particular how psychotherapists can use their ethos, or person, as a means for convincing the patient, and subsequently discuss how these insights in turn can be useful for other rhetors.Classical rhetoric is commonly associated with one speaker exercising influence on an audience of many, but modern rhetoric is broader, and includes all situations where someone is attempting, by speech or in writing, to affect anyone, including the rhetor himself. With this broader definition, psychotherapy may also be considered a form of rhetoric. Psychotherapy does, however, highlight the aspect of power distribution, in that it is clear that it is up to the patient to determine whether the rhetoric will achieve its purpose or not, that is, if he will be influenced by it. In psychotherapy, it is also important to differentiate between persuading and convincing: for a permanent change to occur in the patient?s thoughts and actions, the deeper, "internal" form of conviction is necessary for change to take place.When attempting to convince an audience, it is important for the speaker to establish a credible ethos, that is, present a trustworthy persona.

Previous research has established coaches' important role in developing elite athletes (Durand, Bush, Thomson & Salmela 1996). Athlete enhancement and assisting athletes achieve ?peak performance? has been a major objective for elite coaches as well as sports scientists (Williams & Kendall, 2007) Despite this common goal, research also question whether sports scientists and the research they pursue really effects coaches knowledge and constitute a foundation for today and tomorrows athletic performances (Bishop 2008).  This study examined elite coaches? needs and use of sport science research as well as the interaction between elite coaches and sport scientists. Following interviews of ten elite coaches, content analysis revealed that sport science is both a formal and informal resource of knowledge for coaches. Development of athletes is seen as the main objective of research retrieval and personal and/or direct contact with the sport scientist is considered to be the best way to assemble.

AbstractTime after time the world is struck by humanitarian catastrophes, whether it is through a war or a natural disaster. Therefore, it is of utmost importance to have a functional and effective aid, as it is a matter of life and death. Thereby the actions of the humanitarian aid organizations are interesting. The investigation treats the three specific organizations Star of Hope, Sida and the Red Cross movement and the process from decision to action in times of war. The organizations are different from one another in many areas.

Syftet med vårt examensarbete har varit att undersöka hur några valda pedagoger förhåller sig till utomhuspedagogik som en pedagogisk undervisningsmetod och diskutera dessa olika perspektiv av vad pedagogerna säger utifrån frågeställningarna i vårt syfte.Med hjälp av intervjuer har vi ställt frågor till fyra utvalda pedagoger som besitter skilda kunskaper och erfarenheter av utomhuspedagogik.I litteraturstudien mötte vi begrepp som forskare och teoretiker förknippade med utomhuspedagogik. Begrepp som direktkontakterfarenhet, sinnlig erfarenhet, autentisk lärandemiljö.Resultatet åskådliggör att pedagogerna ser fler fördelar än nackdelar med utomhuspedagogik. Några fördelar gällande utomhuspedagogiken framkom som mer rörelse i lärandet, bättre hälsa och att lära om objekt i sin verkliga miljö m.fl. En nackdel som flera av pedagogerna var överens om var personalbrist, tidsbristen gällande planering och de praktiska förberedelserna.Pedagogerna visade olika intresse för utomhuspedagogik men alla var överens om att det var en bra undervisningsmetod och några av dem ville gärna använda sig mer av det i sin undervisning i framtiden..

All companies face risk in their daily business. Internationalised companies tend to experience higher risk due to for example unfamiliar business environment than companies that act only on the national market. Estonia became independent as late as in 1991 and is therefore a new interesting market for many companies in neighbouring countries like Sweden. Risks that are most apparent for an internationalised company are political risk, currency risk, capital and interest rate risk, business risk and credit risk. Our intention of this study was to find out how Swedish companies acting on the Estonian market faced the different risks when entering the Estonian market and how they value the risks today.