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1027 Uppsatser om Direct Connect - Sida 17 av 69

SEMI : Ett projekt med syfte att presentera en ny lösning till katastrofbostäder

AbstractThe number of natural disasters are increasing. Disaster relief today is improving, but not enough.The purpose of my graduation paper is to present a new solution to shelters. It?s important to remember the human, social and environmental aspects when designing a shelter for disaster relief. Each group within the population has to be able to use the shelter and benefit from it.

Personanpassad direktmarknadsföring ? En studie kring lagring av köpbeteende.

I dagens konsumentsamhälle växer hela tiden utbudet av varor och tjänster att välja mellan och därmed växer även konkurrensen mellan de olika företag som finns ute på marknaden.Utvecklingen inom direktmarknadsföringen går snabbt framåt och med framstegen inom området kommer det även fram nya sätt att nå kunderna. Individanpassade erbjudande är ett relativt nytt sätt för företagen att arbeta med i sin marknadsföring vilket gör det extra viktigt för företagen att kontrollera hur deras erbjudanden tas emot av deras kunder.Det finns många fördelar med att använda sig av personanpassad DM men självkart kan det också uppstå problem vid användandet av den här typen av erbjudanden. Ett av de främsta problemen är att det kan inkräkta den personliga integriteten hos den som mottar dem.Vår studie är en fallstudie där vi valt att inrikta oss på ICA och hur de arbetar med sin DM. Vi har valt att göra en kundundersökning med respondenter som har ICA-kort, där vi ställer frågor kring kundernas uppfattning av företagets lagring av köpbeteende och anpassade erbjudanden. Genom att göra en intervju med vår kontaktperson på företaget som har en ledande position på ICA:s marknadsavdelning, har vi fått information som hjälpt oss besvara en del av vår problemfrågeställning.Vårt syfte med studien är att undersöka och beskriva hur ICA arbetar med sin direktmarknadsföring.

Kreativ produktexponering inom e-handeln

This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

Karaktärer och cases : skönlitteratur inom ledarskapsutbildning

The aim for my thesis has been to investigate how literature, or fiction, is used in management education. What books are used ? is there a literary leadership canon? What do the educators and the writers on this subject suggest that these books can teach the leaders? What are the philosophical foundations of this education? And ? last but not least ? does what the educators and writers offer respond to the needs of the businesses? My investigation shows that there is a canon in the area of management and fiction, where realistic 19th century novels, alongside with Shakespeare?s plays are dominant. Female writers and non-western writers are very underrepresented. The positive outcomes of reading and discussing these literary works that the educators and writers suggest do substantially correspond with the needs of the businesses, as presented by my sources.

Intern marknadsföring i turistföretag

The purpose of this thesis was to study managers in the tourism market who works with internal marketing towards their personnel. A case study with two tourism providers, Hotel La-ponia and Mix Ranch, was performed. The cases were based on personal interviews with the hotel manager at Hotel Laponia and with the owner of Mix Ranch. The research questions were based on why tourist providers use internal marketing and how tourist providers use internal marketing. The findings were that it was regarded as very important to have moti-vated, satisfied, and properly trained personnel in this business because they are the ones who have direct communication with the clients and they are an important issue to help the com-pany to success.

Reducerad jordbearbetning : en fallstudie

This is a study made because I would like to see how much money can be saved when reduced soil preparations is used. This is a case study, the farm is located in the north vest part of Skåne, Sweden. I have calculated with four different soilpreparation methods. Alternative 1: Conventional soil preparation, the way the farm is managed today. Alternative 2: Ploughing on depth of 12 centimeters, with a ridge packer followed with sowing. Alternative 3: Eco-tillage Alternative 4: Direct drilling The results of my study showes that Alternative 2 is the most profitable. Alternative 4 is very good if you see to dieselexpenses and hours of work, but the yield is far to low. If the numbers are further analized, it showes that in spring barley the differense between Alternative 2 and Alternative 4 is at a minimum. So if there is lack of time for one reason or another, this might be an alternative in spring barley. The differense in how the farm is managed today and the most profitable alternative in the study, Alternative 2 showes that it can be saved up to 60 940 SEK..

Integrering av kommunikation i ingenjörsutbildningar : Ett underlag för kompetensutveckling för universitetslärare vid KTH

The sun is an endless energy source and the heat it produces can be used to heatup our homes. This technology is relatively old and was introduced in the late70-s. There are two kinds of solar collectors that are most frequently used todayand these are plain solar collectors and vacuum solar collectors. The plain solarcollectors are the once that are used the most but the vacuum solar collectorshave increased more as a percentage the last couple of years.The biggest question asked regarding an investment in solar heating is if theplant is economically profitable. This question has no direct answer because itis dependent on a couple of prerequisites.

IT-kompetens - utveckling av ett mätinstrument

Problem: In society of today corporate competence is an important factor for survivor and development. IT is developing rapidly and can not be ignored by companies. Then need for people with IT-competence is conquent increasing. A survey of corporate IT-competence is therefore of interest for companies as well as for local authorities. To determine the IT competence within an organisation, this competence has to be measurable.

Direkta effekter av insekticiden deltametrin på zooplankton och bottenfauna : en fältstudie av bieffekter av insekticidinducerad eliminering av signalkräfta på Gotland

Direct effects of the insecticide deltamethrin on zooplankton and benthic invertebrates werestudied during an attempt to eradicate signal crayfish. In accordance with earlier studies theresults of this investigation showed that deltamethrin is highly toxic for arthropods, whileRotifera, Oligochaeta and Mollusca have a higher tolerance. This study concludes thatRotifera in treated ponds coped with the actual concentration of deltamethrin used during theeradication attempt but that they probably got a different abundance and changed compositiondue to a new situation in competition and predation. Crustacean zooplankton totallydisappeared, but approximately a month after the treatment they began to recolonise. All thetaxonomical groups of arthropods drastically decreased in abundance, with total eliminationof the most sensitive groups.

Mönsterminnen - att skapa nya mönster av gamla minnen

This is a project about creating new patterns from childhood memories of patterns. I havebeen reaserching the possibility to add further value to a pattern in terms of memories, stories,associations and feelings.The goal has been to create new patterns from other peoples memories of patterns. It hasalso been my purpose to develop my skills and feel more comfortable in the creating of patterns.The questions at issu has been:How can I tell a story with a pattern?How can I communicate a feeling or a mood with a pattern?How does our memory image and an interpretation effect the process and the end result?I interviewed nine people. The questions during the interview was:Your name and age?Where was the pattern you?r going to talk about placed?How did it look like?What kind of feelings or emotions do you connect with this pattern?Someting else you whant to tell about the pattern?I created five patterns and during the process with the interviews I realised the importance ofshowing the stories in the end result.

Kulturkrockar i skolan. : Hur kan pedagoger förebygga kulturkrockar i skolan?

The purpose with this essay is to contribute with knowledge on how pedagogues in Swedish schools can prevent cultural clashes between themselves and their pupils and between pupils from different cultural backgrounds.The survey is done with qualitative interviews with three pedagogues.The result shows the importance that the pedagogues are positive to cultural meetings and that they acquire intercultural competence. The result also shows that the interviewed pedagogues acquired competences through direct meeting with students and their parents, courses, lectures and literature.The conclusion of this essay is that if pedagogues obtain more knowledge about their own and other`s culture, it would prevent cultural clashes in school.I believe that if the pedagogue teaches his/her students that there are different ways to think in the world, fewer cultural clashes would occur between the students.Key words: culture clash, education, communication.

Flickor och elektroniska spel: Fokusgruppintervjuer med flickor om deras syn på och användning av elektroniska spel

The aim of this Masters thesis is to examine what part and importance electronic games play in the life of girls, how the girls use electronic games and what the girls think and say about their use of electronic games. We also intend to examine what girls have to say about electronic games at the public library. Our attempt is to illuminate and bring knowledge to those who work within the library with the selection, purchase and conveyance of electronic games. Method used in the survey is focusgroup-interviews with girls in the age between 12-14 years in three different schools. The findings are related to four different perspectives, theory of child development, from a gender perspective, theories of understanding how young people use computer games and theories to understand the purpose of public libraries.

Lag om likabehandling av studenter i högskolan : - en implementeringsstudie av Växjö universitets och Högskolan i Kalmars likabehandlingsarbete

The aim of the study is to evaluate how a law decided 2002 regarding discrimination against students in the higher education system in Sweden, was implemented at the University of Kalmar and Växjö University.The study asks two questions: How did the both universities implement the law? How did the universities manage to implement the law? In order to answer these questions the ?top-down? perspective, often used in field social science within discipline implementation, is used. First the study examines the goals with the legislation, and thereafter the actual implementation at the both examined universities.The conclusion is that the universities has high ambitions with implementation of the law and extensive formalized regulations but that it practically seems to be hard to get legitimacy with the implementation throughout the whole organizations. This makes the implementation work slowly though it?s working well with the people who have direct responsibility for the implementation..

De tre civilisationernas kontinent - En studie om Sydamerikas civilisationer i en globaliserad värld

In this thesis I analyse civilizations in South America. I construct civilizationalnarratives through the method of emplotment, to build a historic continuity, whichI subsequently connect to the theoretical framework. The theory emphasise that,when confronted with globalization and free market capitalism, civilizationsembark on different strategies to challenge the power of transnational marketforces. I find that South America is a polarised continent, and is divergingconcerning the relationship towards the USA and free trade agreements. On thesame time the issues that concern the social movements are not being reproducedin a significant matter at state level.

Varför väljer föräldrar en kristen friskola?

The purpose of this essay is to illustrate the ideas that have influenced parents' choice of a Christian private school and how parents justify their choices. The essay also aims to examine the expectations that parents have in the schools, as well as the pros and cons as they consider private school compared to other schools.My study is based on qualitative data collected through interviews with parents who have chosen to place one or more of their children in a specific Christian private school. Using a qualitative approach has made it possible for me to get a deeper understanding of this investigation. I have also used the previous research on this field and theoretical starting points to explain and connect to my inquiry as Maslow's hierarchy of needs and the school Weber document types and identity in a multicultural society.The study shows that parents seek to or from the public school due to various reasons. To seek out a Christian private school depends on different reasons.

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