Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Examensarbetet handlar om OCR (Optical Character Recognition). OCR-tekniken går ut på att konvertera inskannade bilder från maskinskriven eller handskriven text (siffror, bokstäver och symboler) till datorformat. Syftet med detta examensarbete är att utforska OCRs framtid och vilka användningsområden som finns idag för tekniken. Det intressanta är att se hur OCR klarar sig när mer och mer material är digitala. Genomförandet till detta examensarbete har gjorts med information från böcker, Internet, mejl och genom att tittat närmare på ett företag inom den grafiska branschen som använder sig av OCR, nämligen Aftonbladet. Jag har även testat ett OCR-program, ABBYYs FineReader 8 och gjort tester med några testteman, exempelvis matematiktest och olika tester på artiklar från några tidningar. Mina slutsatser är att OCR har en framtid men tekniken har en del förbättringsmöjligheter, exempelvis tolkning av handskrivna texter. OCR kan finnas kvar även när mer och mer material blir digitala om det integreras i befintliga tekniker, som i ett spam-filter för att tolka texten i bilden.

Evertiles är ett spel producerat av Olle Lundahl, Liselotte Heimdahl, Tobias Oldegren och Dan Sjödahl. Vårt mål med spelet var att vi ville göra ett onlinespel centrerat kring att spelaren skulle samla på saker och att spelare skulle mäta sina prestationer mot varandra för att se vem som är bäst. Grundidéen var att vi skulle ha en färdig spelvärld där spelare skulle gå runt och döda monster för att få saker. Idéen utvecklades snart till att vi skulle ha en värld som skapade sig själv genom slumpmässig generering, och med andra spelelement som innebar att det skulle finnas mer att göra än att döda monster. I slutprodukten finns en potentiellt, näst intill, oändlig värld och möjligheter för spelarna att bygga egna städer. Denna rapport kommer detaljera produktionen av spelet, från konceptstadiet tills dess att projekttiden var slut. Våra tankar om projektets gång, och detaljer om våra procedurer, återfinns i både reflektionsdelen, som är majoriteten av denna rapport, samt i våra personliga reflektioner..

With the expansion of the internet, the conditions for the online journalists have changed. Feedback is faster and more blatant than offline. The online abilities of anonymity and dispersion attracts people to both use and misuse. During 2013, the online expressions of hate towards women has been brought to attention in the media more than ever before. Nevertheless, the phenomenon is far from new.Our qualitative research including interviews intends to find out how the afflicted women journalists are affected in their exercise of their profession.

The Syllabus for Swedish Language and Literature for Elementary School includes literatureand multimodal texts, such as web texts. From a Swedish educational perspective, it isimportant to consider the students' experiences. This study examines a couple of ten year oldsexperiences of literature, film, and social media. It also examines how these medias are usedin School according to the pupils. The theoretical basis for this research is based onhermeneutic phenomenology and the concept of life-worlds.

The purpose of the study was to analyze how media, in this case, the daily newspaper Dagens Nyheter, produces the men and women in men's violence against women in close relationships in news articles and if there has been a change over time in this production. It is a qualitative study in which 40 news articles from DN were analyzed. The starting point in the tanks around the analysis is from a social constructive perspective. Critical discourse analysis is the method I chose to use in the processing of news stories. The result is divided into four different blocks where each block presents the results and the analysis for the following years: 1994, 1999, 2004 and 2009.

This Bachelor thesis is a qualitative study of the public debate regarding the role of Public service in the media converged society today. The purpose of this thesis is to examine how the public debate, that is the Swedish Public service television and people with broad representative knowledge about Public service, motivates a change of the function of the Swedish Public service television.Our issues are: What does the public debate say about the function of Swedish Public  service television in our society today and how is a change motivated in this debate? How does the public debate look upon today´s media convergence and the fragmentation of the audience which, according to Denis McQuail, is a consequence of this?The method of this thesis is a qualitative analysis and we have analyzed ten opinion articles and Swedish Public service television magazine ?DittSvt?. The theoretical background was obtained from Henry Jenkins and Håkan Hvitfelts theories and thoughts about mediaconvergence. We have supplemented this with Denis McQuails theory regarding the fragmentation of the audience.In this thesis, we see that the public debate is a lot about diversity in Swedish Public service television programming and that the democratic base is still very important.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

A daily newspaper?s main purpose is to inform its readers without creating noise. Theimportance of the visual presentation is therefore of weight for an effectivecommunication process. This study informs about the importance of typography inthe visual decoding process. The study includes the Swedish newspaper DagensNyheter?s transition from printed media to digital media adapted to an Ipad.

During the time of membership in The European Union Swedish domestic policy has gone through many changes. A lot more political areas are being influenced by the EU policy. Today every ministry has got some sort of EU office. Swedish politicians are functioning on two arenas, domestic and European. At the same time Swedish membership has gone from being highly discussed to being a state of normality.

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.

I denna studie unders?ks hur l?rare talar om sina erfarenheter av barns internetanv?ndning och hur de beskriver att de arbetar f?r att st?tta elevers digitala kompetens och motverka n?tmobbing i den digitaliserade barndomen. Studiens teoretiska utg?ngspunkter ?r Social interaktionism teori men ?ven barns perspektiv och barnperspektiv i samband med n?tmobbning. Detta ?r f?r att kunna besvara studiens fr?gest?llningar.

I denna uppsats har vi under hösten 2013 undersökt hur sju stycken lärare i skolor som gett en dator till varje elev ser på sina nya pedagogiska verktyg och vilka utmaningar dessa lärare ställs inför. Vi har använt oss av en induktiv kvalitativ semistrukturerad intervju-metod till denna studie och vår studie innefattar skolor som har antagit någon form av 1 till 1 i sin verksamhet och ligger geografiskt förlagda till sydöstra Sverige.  Vår undersökning visar på en bild av hur attityderna kan se ut hos lärarna ute i skolorna kring urvalsprocessen, sociala medier, källkritik, läromedelskritik, fortbildning, tekniska problem, lärarnas arbetsbelastning samt digitala lär-resursers mervärden.  De digitala lär-resurser som informanterna till vår studie använder har till största del varit egenproducerat material och digitala läroböcker. När det gäller olika förutsättningar som ges informanterna till att utveckla sin egen kompetens inom IKT och utveckla bruket av IKT i skolan går det att se att detta skiljer sig mellan skolorna som våra informanter arbetar på. Vissa av våra informanter menar att den kompetensutveckling som erbjuds i form av utbildning för lärarna ligger på för låg nivå, medan andra lärare menar att den saknas helt.  De huvudsakliga fördelarna våra informanter har uppgett med IKT i skolan är att de kan individanpassa undervisningen bättre för elever som har olika typer av inlärningssvårigheter. Även fördelen att göra undervisningen mer levande och intressant är ett återkommande argument till detta.

Consumers today leave a fragment of information when they pay with their debit and credit cards. The aim of our work is to investigate ways to design a concept of a system in which digitally stored information that today is fragmented among several different holders, can be assembled into a system and made available to consumers. In our study of how a system for financial flow of information should be designed, we intend to study the present situation and the attempts made to alter it into a more informative reality. We intend to investigate the flow of information when a consumer pays by card, and the possible solutions regarding the design and transportation of digital receipts. A majority of the information of our digital consumption is today handled digitally.

Rapid development in the realms of electronic publishing has had a profound impact on information services in general and the academic library in particular. Since mid 1990´s an increasingly number of scholarly journals and other information resources have been made available electronically. Electronic books are the newest electronic service in the hybrid library and can be seen as the third wave in the digital library. Although electronic books have for a long time existed as electronic texts such as digitalized classics or other texts in the public domain, it is not until recently that e-books have been distributed and packaged in a commercial form. As more e-book models are being developed, libraries are being forced to take e-books into consideration when planning their information services.The aim of this master thesis is to describe the first stage of implementation of the new electronic media, the electronic book or e-book, in Swedish academic libraries.