SyfteUppsatsens syfte är att genom en analys av dagens digitala marknadsföring av artister i Sverige få fram olika strategier som kan leda till differentiering online, samt få vidare förståelse om hur artister aktivt kan arbeta med strategierna online för att förstärka helhetsupplevelsen av varumärket och hur fansen upplever det digitala arbetet.MetodDenna uppsats är genomförd utifrån en kombination av kvalitativ och kvantitativ metod och har en abduktiv ansats. Vi har samlat in det empiriska materialet via kvalitativa intervjuer med utvalda personer från olika delar av musikbranschen för att få olika synvinklar. Samt gjort en enkätundersökning för att få in konsumenternas aspekt, som vi i uppsatsen benämner som fans. Dessa tillvägagångssätt har kompletterats med primär- och sekundärkällor inom branding, sensory branding och digital marknadsföring. SlutsatserVi har genom vår analys och slutdiskussion kommit fram till följande: genom att tillämpa de fyra strategier som vi har valt att kalla; branding-strategi, sensory branding-strategi, digital marknadsförings-strategi och storytelling-strategi, är artisten på god väg att utmärka sig för både fans och musikbransch. Fansen anser att man ska ha en bra story kombinerad med en röd tråd och ett helhetskoncept.

SCA Skog has taken the initiative to this Master?s thesis. Today SCA Skog has a great need to update their informtion on young forest stands across large areas. Traditional field inventory methods for updating stand databases are expensive and time consuming. However, the inventory could be made more efficient if stand boundaries and stand characteristics are derived from aerial photographs.

This is a qualitative study with a descriptive approach. The main purpose with this study is to examine the view of prostitution and sex trade among Social worker students at Malmö Högskola. Our research questions are; To which extension and consideration is the view of male and female prostitutes divided? Is the view of the male and female sex buyer different among the students? How do the students explain and understand male and female prostitution? How do the students explain and understand the male and female sex buyer? To collect data and to be able to find out the students views and thoughts about the phenomenon we used focus groups with four to six students in each group. To categorize the material we used four topics; explanation/understanding models, the individuals behind the phenomenon, love/sex and intimacy, and the society?s responsibility.

Today electronics becomes more and more complex and to keep low costs and power consumption, both digital and analog parts are implemented on the same chip. The degree of automization for the digital parts have increased fast and is high, but for the analog parts this has not come through. This have created a big gap between the degrees of automization for the two parts and makes the analog parts the bottleneck in electronics develop. Research is ongoing at Electronics systems group at Linköping University target the increase of design automization for analog circuits. An optimizationbased approach for device sizing is developed and for this a good optimization method is needed which can find good solutions and meet the specification parameters.

Law firms are defined as knowledge-intensive companies. Due to the dependency regarding the resource of knowledge among the firms employees and to the fact that they often are categorised as a type of professional service firm. The purpose of this study is to investigate the different types of profitsharingsystems as a form of reward with focus on the theoretical differences and effects of the True Partnershipmodel and the Stockholmmodel. In addition to these models we will look into the Human Resource processes of; recruiting, integration, retaining and development of employees. The main purpose of the study is to examine the theoretical level on how the profitsharingsystems effect different Human Resource processes and through the knowledge of these connections using this as an analogy when to analyse other law-firms and knowledge?intensive company?s.

Denna studie av den digitala marknaden för svensk dagspress är ett examensarbete utfört åt kvällstidningen Expressen. Undersökningen syftar till att utreda den strukturella marknadssituationen för svensk dagspress och dess förutsättningar rörande framtida närvaro i surfplattan. Via intervjuer med branschexperter söks tolkningar om läsartrender och behov i surfplattan, paketeringsstrategi och behovet av personifierade nyhetsflöden. Undersökningen och dess tolkningar understöds av en inledande litteraturstudie vilken behandlar den svenska dagstidningsmarknaden, dess digitala transformation och tekniska förutsättningar gällande surfplattan och rapporterade konsumenttrender.Studien visar bl.a. att den svenska dagstidningsmarknaden är utsatt för en hög intern konkurrens vilket ställer höga omställningskrav på bolagen i en digital era.

When communications traffic increasingly turned into data, IP telephony became a disruptive technology for the telecommunication business. IP telephony was a hot topic when voice over IP services started to become available to consumers in the 1990s. The new technology changed the rules of the game and many new actors entered the market.The purpose of this study is to describe, study, and analyze how the business models of the Swedish telecom sector developed in the middle of the 2000s. The study is delimited to the Swedish consumer market for telephony.The study is built mainly upon deep interviews with 24 prominent persons in the telecom sector in 2006. To aid understanding, two telecom companies that have been chosen to represent different kinds of actors are described and analyzed more closely.

The aim of this study was to develop a load prognosis model for Uppsala district heating system to be used as a tool for heat production optimization. The methodwas to build three models for the different customer types; housing, industry andoffices and then scale them for the total system using data from Uppsala districtheating system. The heat load consists of two parts, one that is temperaturedependent and one that is dependent of the social behavior of the customers. Thetemperature part was modelled with an ARX model using an outdoor temperatureprognosis as input signal. The social behavior part was modelled using the mean ofthe social behavior from some days before and additionally by distinguishing betweenweekdays and weekends.

Digitala ytmodeller (Digital Surface Model ? DSM) används ofta i geodetiskt sammanhang. DSM har länge skapats bland annat med hjälp av fotogrammetri där flygbilder har tagits med traditionella flygningar. Intresset tilltar nu för att framställa DSM med hjälp av obemannade flygfarkoster, så kallade UAS (Unmanned Aircraft System). Den största fördelen med UAS är att det går snabbt och enkelt att få den lilla flygfarkosten upp i luften för att ta flygbilder och framställa DSM kostnadseffektivt.Syftet med detta examensarbete var att undersöka vilken höjdosäkerhet som kan uppnås i DSM som framställts genom fotogrammetri med UAS.

This thesis purpose is to investigate the sociopolitical factors and causes that led to why KB chose not to use the criteria and guidelines for their digitization activities are described in DIGSAM. To do this I focused on three research questions;- What factors (internal / external) led to the decision not to use the criteria guidelines for digitization, which is described in the policy document DIGSAM and what arguments and opinions formed the basis for the decision.- What is the Library's digitization activities, the factors, criteria and guidelines governing activity in the current situation? - Will KB's choice not to use DIGSAM as a whole in their digitization activities affect national library's role as a beacon for the Swedish libraries digital work? In what way and why? In order to answer these questions I interviewed three of KB:s librarians who had extensive knowledge of digitization and DIGSAM. I chose to also use a pilotstudy that was conducted at KB in the of spring 2010. The idea was to use this material as a basis to build on.As a theoretical framework, I chose to use a socio-political theory of Ingrid Mason.

The aim with this work has been to examine the climate changes and what these has meant, and will mean during the present century, for plants that have not been hardy in Sweden. A lot of new species can probably be grown today in Sweden's most southern parts, due to an increase in the average annual temperature by 1?C. There is a need of information about these new species and their hardiness. The insufficient information about the subject has been the background to this work.

This quantitative study explores how employee perceived efficiency within customer service is affected by standardized routines, digital tools, and motivational factors. The study is based on survey data collected from 42 employees across five customer service departments in a larger organization. The theoretical foundation integrates Weber?s bureaucracy theory, the Technology Acceptance Model (TAM), and the Job Characteristics Model (JCM), allowing for a multidimensional analysis to capture the employees' experiences of efficiency. Findings reveal a statistically significant positive relationship between perceived efficiency and both standardized routines and perceived digital tool usefulness and ease of use. Furthermore, the study identifies that skill variety and task significance are positively correlated with experienced meaningfulness, which indicates a potential mediating relationship between these motivational aspects and perceived efficiency.

Since the beginning of the 21st century the Open Access-movement, which advocates free online distribution of scholarly information, has gained momentum. Authors can provide Open Access to their work in two main ways: by depositing a copy of their research output in an e-print archive and by publishing in Open Access journals. During the past few years, universities and other research institutions throughout the world have established institutional repositories to manage, preserve and provide access to the intellectual output of the university/research institution. The purpose of this master?s thesis is to describe the implementation of an institutional repository at the Swedish University College of Borås.

Title: Change Communication within organizations ? How perceptions differ between managers and employees in an organizational changeAuthor: Emma Ender & Fanny TeschTutor: Anne-Marie MorhedPurpose: The purpose of this thesis was to study and compare different perceptions of change communication between managers and employees within two smaller organizations. We wanted to examine how the communication process within the change was carried out. We also aimed to compare the results with change communication models of Johansson & Heide (2008) and Lewin (1951), and also existing concepts, to see if our result differed from earlier research. Our key questions to answer were: How do managers communicate a change to the employees in two smaller companies? How do the managers think that the employees perceive the information about the change? How do the employees perceive the information about the change? How does change models from previous research correspond to, or differ from the change process?Method/Material: The material used in this thesis consists of a total of twelve interviews with both managers and employees at two small companies.Main results: The main results shows that communicating a change is complex, and that it is difficult to create models and theories for the phenomenon, as each change is unique.

Syftet med denna studie är att få en förståelse för hur mäklare uppfattar att de förhåller sig till, och tillämpar, lagar och etiska riktlinjer i sin yrkesutövning..