This study deals with branding at an individual level and aims to explore what a personal brand means, what benefits that?s obtained by actively working with a personal brand, as well as the strategies and methods used in the development of it. It has also meant a restriction in choice of interviewees made to informants who are familiar with and active in the personal branding process in their daily life. The essay is based on a qualitative research approach; six people working in various occupations were interviewed by a desire to generate information from different perspectives. The result shows that a personal brand is all about credibility, authenticity, and the image you present to others.

The aim of this study is to describe the market for Digital Signage in Sweden and give the reader an increased insight and understanding of the problems that suppliers and buyers of Digital Signage may encounter. The study is abductive and based on a number of qualitative interviews with representatives from potential buyers, an existing user, a supplier and a number of companies with insight into Digital Signage. Our findings show that the companies in this study have not yet reached the stage of being ready to invest in a system for Digital Signage, since the effects on for instance increased sales and potential savings on marketing communication have not yet been clearly proven. Furthermore the study shows that it is important that a supplier has a fundamental understanding of the business model of the buyer. In addition to this, service, support and IT-related issues are of great importance for the potential buyers.

This is a study about how different digital instruments can be used in education for pupils with autism and intellectual disability. The questions formulated to research this chosen area was: ?What does teachers think about digital instruments and interactive teaching materials when it comes to benefits and disadvantages in the classroom?, ?In what ways is digital instruments used as teaching materials in the specific school context? and ?From a perspective of teaching and learning, what kind of problems and opportunities can be gained from using digital instruments and teaching materials?. To gather this information interviews was done with three specialist pedagogues working with the chosen group of pupils at three different schools. The material shows that the specialist pedagogues have positive attitudes towards working with digital instruments in this specific group of students..

This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors.

This is a study about how different digital instruments can be used in education for pupils with autism and intellectual disability. The questions formulated to research this chosen area was: ?What does teachers think about digital instruments and interactive teaching materials when it comes to benefits and disadvantages in the classroom?, ?In what ways is digital instruments used as teaching materials in the specific school context? and ?From a perspective of teaching and learning, what kind of problems and opportunities can be gained from using digital instruments and teaching materials?. To gather this information interviews was done with three specialist pedagogues working with the chosen group of pupils at three different schools. The material shows that the specialist pedagogues have positive attitudes towards working with digital instruments in this specific group of students..

The purpose of the study is to highlight educators' preferences and attitudes towards tablet in preschool by describing the use of this digital tool in the preschool educational activities. The use of tablet in preschool is in the study looked upon as a phenomenon. The description of the phenomenon is built on the analysis and interpretation of educators' statements about it. The research questions focus on the following aspects: educators' attitudes towards the tablet and its use in pre-school educational activities, the tablet's current area of use, the culture surrounding the use of this digital tool and the educators? statements about advantages and disadvantages of tablet's use in preschool.

Thick skin in Texas - an investigation on storytelling and pictorial language. I took my starting point in a story about the cowboy Jaquin, who goes to the Tivoli, where he gets caught up in a dramatic adventure. I extracted three scenes from this story, and I experimented with whether it was possible to make the separate scenes tell their own story, in three separate drawings. Without depending on the frame story or on any kind of text. In this project I partly wanted to explore the possibilities of the drawing.

Med tankar från pedagogen Montessori och filosoferna Platon och Baudrillard har detta arbete behandlat frågor om datorn och dess betydelse för en grafiker. Frågeställningen formulerades efter hand och lydde tillslut: ?Hur kan materia te sig i digital form?? Forskningen resulterade i en hypotes för hur digital materia skulle födas i datorn: genom att blanda två uppsättningar av data, såsom två genuppsättningar tillsammans skapar en ny organism. Under produktionen utvecklades därmed en metod för hur en grafiker ska kunna skapa tillsammans med en dator. Syftet är att ge andra grafiker ett nytt sätt att se på digital grafik.

This study examines how managers in the public sector experience and manage their digital maturity in the context of digital transformation. The study is based on qualitative interviews with twelve managers and three developers in a municipality in western Sweden and is analyzed based on a theoretical framework that combines individuals digital maturity (DIMI model) with organizational conditions. The results show that managers' digital maturity is influenced by both individual and organizational factors. At the individual level, the importance of digital competence, self-efficacy, and willingness to participate in and lead change are emphasized. At the same time, organizational conditions such as coordination, resources, technical support and clear governance are required.

In our attempts to understand the world, wildlife films play a significant role. Wildlife films help us to see new places and learn about animals in remote locations, that we otherwise wouldn?t be able to do. Yet wildlife films have throughout history been criticized, mainly for the ambivalent relationship between science and storytelling. While the films give us a scientific impression and say something about the ?reality?, they clearly have the intension to amuse, capture and entertain their audience.

I detta examensarbete beskrivs kombinationen av video och digital grafik vid filmproduktion. Jag kommer att förklara filmproduktionens olika stadier med fokus på postproduktionen. Jag behandlar frågor som förklarar vad postproduktion är, hur det går till samt olika tekniker inom den digitala postproduktionen för att kombinera video och digital teknik. Målet med arbetet är att undersöka och beskriva det digitala arbetssättet inom modern filmproduktion genom att förklara metoder och tekniska lösningar generellt samt i ljuset av ett mindre videoprojekt.Nyckelord: examensarbete, postproduktion, redigering, digital postproduktion, keying, keyframing, tracking, mask, matte, färgkorrigering, video..

Digital långtidslagring är problematisk på grund av att digitala medier har relativt kort fysisk livslängd och ännu kortare teknisk livslängd. Denna uppsats handlar om hur ett antal arkiv i Lund hanterar denna problematik. Syftet med uppsatsen är att ge insyn i hur arkiv i praxis ställer sig till, och hanterar långsiktig digital bevaring. Vårt mål är att uppsatsen skall bidra med både information om praktisk användning av hanteringsstrategier för långsiktig digital bevaring, samt bidra med en bild om hur situationen ser ut för dem undersökta arkiven. Uppsatsen grundas på en kvalitativ undersökning av arkiven där semistrukturerade intervjuer används för att skapa en bild av arkivens situation när det gäller digital långtidslagring samt hur de hanterar problematiken.

Den här uppsatsen är ett försök till att analysera ny digital och digitaliserad litteratur med hjälp utav medieteorier och intervjuer med lokala aktörer i det litterära produktionsfältet, först och främst förläggare. Jag har två mål med min avhandling: att ge en överblick över hur dagens digitala landskap ser ut och hur vi, både som kulturkonsumenter och -producenter kan förhålla oss till dessa nya medier när de är så pass abstrakta som de är idag..

Today, "the digital library" is the common way of describing a managed collection of information, with associated services, stored in digital formats and accessible over a network. Digital libraries have mainly been developed at research libraries, but during the last few years public libraries have started to offer similar services.The aim of this Master's thesis is to study how the Swedish public libraries plan to develop their digital libraries according to their mission statements, and in what way they have implemented them at their web sites. 21 public libraries, the largest in each Swedish county, were investigated.The library mission statements are investigated to find out in what terms the digital libraries are described and to what extent. The library websites are examined with respect to what kind of digital services are offered, to what extent they supplement or replace the physical library, and if there are new digital services not found in the physical library.In most mission statements the digital library is referred to in sweeping terms like "IT activities" and "new media". However, a few of the libraries clearly regard the digital library as an important part of the future operations, speaking of it in well defined and extensive terms.The public library websites are relatively homogeneous when it comes to services supplementing physical library activities, like web access to the library catalogue and links to other library catalogues.

The purpose of this essay is to look at how museums design their activities as tourist destinations through the dissemination of history. In order to research this problem we have posed the following questions: How do museums act in order to animate and interpret history? What does the future hold for the museums? In order to find the answers to these questions we have made a deep-going analysis of the activities of four museums, Nordiska Museet, Etnografiska Museet, Historiska Museet and Naturhistoriska Museet. These museums have been analyzed by means of interviews, observations and the study of documents. Our theoretical perspective is informed by a hermeneutic perspective as well as Foucault´s definition of museums as institutions, and the concept of storytelling.