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1708 Uppsatser om Digital storytelling - Sida 7 av 114
Unga, nyinflyttade IT-guider : - ett socialt och symboliskt kapital för digital delaktighet
Many reports in recent years are suggesting that young people should be involved in the development of the digital society. The Swedish government's Digidel campaign launched in 2011 involved adolescents to train elderly people. This thesis builds on the campaign with its major aim being to investigate how young people think about digital society and their own knowledge and skills to promote digital inclusion.The research questions were set to examine how adolescents look upon the competencies needed in today's digital society, what specific skills and capital the adolescents suggest that they have which can promote digital inclusion and how projects in this direction are perceived by the participants. The theoretical framework is based on theories about social capital. It encompasses Bourdieu's theories about symbolic capital and people's habitus, Putnam's theories about social capital and the power of the organization and Gidden's vision about how people are organizing themselves in the modern world.
Branding för distansarbetande kreatörer : Förbättra din nätnärvaro
In the fragmented network economy of toady remote work for creative designers becomes mor eand more prevalent. This is good for a number of reasons. Mainly, creative designers can find work inside and outside of their region irrespective of where they choose to live. However, competing for jobs in a global market is harder, and the online presence of the creatives becomes their main shopping window. We have conducted a study, interviewing digital creatives in Västerbotten.
Selma Lagerlöfs konstnärliga metod, en studie av idé och gestaltning i Körkarlen
The essay deals with the patterns of storytelling in Selma Lagerlöfs novel
"Körkarlen". The focus is on the relationship between idea and form. Selma
Lagerlöf tries to show how the drinker David Holm comes to insight about his
own shortcomings and faults without knowing that he is in fact educated by his
old friend. The author of this essay tries to show that Selma Lagerlöf use the
same method in relation to the reader of the novel. Selma Lagerlöf wants to
enlighten the reader without actually preaching.
?Sense the band, Feel the artist? : En studie om differentiering av artister online med hjälp av sensory branding
SyfteUppsatsens syfte är att genom en analys av dagens digitala marknadsföring av artister i Sverige få fram olika strategier som kan leda till differentiering online, samt få vidare förståelse om hur artister aktivt kan arbeta med strategierna online för att förstärka helhetsupplevelsen av varumärket och hur fansen upplever det digitala arbetet.MetodDenna uppsats är genomförd utifrån en kombination av kvalitativ och kvantitativ metod och har en abduktiv ansats. Vi har samlat in det empiriska materialet via kvalitativa intervjuer med utvalda personer från olika delar av musikbranschen för att få olika synvinklar. Samt gjort en enkätundersökning för att få in konsumenternas aspekt, som vi i uppsatsen benämner som fans. Dessa tillvägagångssätt har kompletterats med primär- och sekundärkällor inom branding, sensory branding och digital marknadsföring. SlutsatserVi har genom vår analys och slutdiskussion kommit fram till följande: genom att tillämpa de fyra strategier som vi har valt att kalla; branding-strategi, sensory branding-strategi, digital marknadsförings-strategi och storytelling-strategi, är artisten på god väg att utmärka sig för både fans och musikbransch. Fansen anser att man ska ha en bra story kombinerad med en röd tråd och ett helhetskoncept.
Storytelling som verktyg i evenemangsproduktion: att skapa helhet i upplevelser
Helhetstänkande är en central aspekt inom upplevelseproduktion, men tycks än så länge vara ett relativt ovanligt förekommande tankesätt bland evenemangsproducenter. Kanske är det så att det saknas ett konkret verktyg för att skapa helhet i ett evenemang. Då storytelling kan skapa en känsla av helhet, kontinuitet och tillhörighet (Mossberg & Johansen, 2006), ville jag studera hur denna metod i nuläget används inom evenemang. Studiens syfte är därför att beskriva och analysera hur några valda evenemangsproducenter arbetar med storytelling för att skapa en helhetsupplevelse. För att besvara studiens frågeställningar har jag valt att göra kvalitativa intervjuer med sex företag/evenemangsproducenter, som arbetar med storytelling i någon form.
Selma Lagerlöfs konstnärliga metod, en studie av idé och gestaltning i Körkarlen
The essay deals with the patterns of storytelling in Selma Lagerlöfs novel "Körkarlen". The focus is on the relationship between idea and form. Selma Lagerlöf tries to show how the drinker David Holm comes to insight about his own shortcomings and faults without knowing that he is in fact educated by his old friend. The author of this essay tries to show that Selma Lagerlöf use the same method in relation to the reader of the novel. Selma Lagerlöf wants to enlighten the reader without actually preaching.
Klicka här för gemenskap : Hur interaktivitet skapar engagemang och lojalitet
Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.
Effekter vid införande av digital fakturahantering
Syftet med uppsatsen är att identifiera effekter av införandet av digital fakturahantering genom att jämföra arbetsprocessen före och efter. Företag investerar i ny teknik med förhoppning om att uppnå ekonomiska vinster och effektivitetsökningar i organisationen. Digital fakturahantering berör ett företags leverantörsfakturor. Fakturorna scannas till digitala bilder då de anländer och skickas digitalt till användare för attest och kontering. Sökningar i efterhand av redan behandlade fakturor sker i systemet för digital fakturahantering.
Aristoteles och cyberspace : Kunskaper, färdigheter och insikter i hypertextens föränderliga värld
The purpose of this thesis is to deepen the understanding of our contemporary description of digital literacy using the perspective on knowledge from the Nicomachean Ethics by Aristotle. I have chosen to deal with the problem using a hermeneutic approach. The method of inquiry is based on close reading of the selected literature. The selection itself has been made after a strategic selection regarding perspective on knowledge and digital literacy. It appears in the thesis that there are substantial differences but also similarities between our contemporary description of digital literacy from Recommendation of the European Parliament and of the Council of 18 December 2006 on key competences for lifelong learning and the perspective on knowledge from the Nicomachean Ethics by Aristotle.Still, the result has been possible to use for the purpose of the thesis since the problem has an answer and a deepened impression of the understandings of digital literacy..
Lärare och digitala verktyg i matematikundervisningen : En kvantitativ studie om lärares inställning och kompetens kring användningen av digitala verktyg i årskurserna F-3
The purpose of this study is to examine in what extent primary school teachers, teaching children in the age of 6 to 9, choose to use digital tools in their teaching of mathematics. I also want to examine what these teachers think, in terms of advantages and disadvantages, about using digital tools on their mathematics lessons. Finally I want to examine what skills they possess about digital tools.I am using a quantitative method to collect my data. The quantitative survey consisted of a questionnaire survey of ten questions that 38 primary school teachers have answered.The results of my study show that the teachers to some extent use digital tools when they teach mathematics and that the availability of various digital tools are generally good. But it turns out that the availability of tools is not a guarantee that they are used in teaching of mathematics.
DIGITAL VISUALISERINGSTEKNIK : möjligheter, för- och nackdelar
Ever since the development of the pc and their software, in the early 80´s,architects way of work have changed a lot. Nowadays most of the architectspresent all their works digitally and not with hand drawn material, as they didbefore the pc boom.Digital visualisation technique pushes the limits, when it is about presentingarchitecture projects virtual reality.This report studies how digital visualization technique is used among thearchitects today.Together with architects from ABAKO architect firm in Gothenburg, Sweden,interviews has been made to give answers about what they think about digitalvisualization technique. What are the opportunities, advantages- anddisadvantage with this digital technique?The answers from the architects, together with work that has been done withdigital visualization technique in a project called Project Sofiedal, shows thatthis technique has big opportunities when it comes to create nice looking VRpresentations. The result in this report also shows that this digital technique ismore time demanding compared to hand drawn presentations.The investigation shows that digital visualization technique is a goodcompliment when it is about showing the citizens how future projects willaffect the surrounding.
Storytelling inom extern kommunikation : En kvalitativ studie om hur startupfo?retag anva?nder sig av storytelling inom den externa inneha?llsmarknadsfo?ringen
Företagskulturen har förändrats i Sverige och det blir vanligare att startupföretag etablerar sig på marknaden. Dessa startupföretag lider av strukturella begränsningar gällande resurser och tillgångar. Samtidigt konkurrerar de på en marknad bland större, mer etablerade företag. Ett påtagligt problem uppstår när en växande företagsform, som gynnar marknaden och den övergripande samhällsnyttan, tvingas möta dessa utmaningar på grund av den särskilda företagsformens utgångspunkter. Av denna anledning är det viktigt att finna kostnads- och resurseffektiva lösningar för dessa företag att använda sig av för att företagsformen fortsatt skall vara attraktiv för företagare.Samtidigt har den externa innehållsmarknadsföringen genomgått revolutionerade utvecklingar gällande teknologiska framsteg och kostnadseffektiva lösningar.
Strategiskt arbete med digital tjänsteutveckling : En kvalitativ fallstudie om företags utmaningar och möjligheter
The postindustrial market increasingly demands service infused products to add more value to the customer in order to be competitive. Much research regarding digitalized services indicates that companies have to be innovative in order to compete on the market. However, companies within different industries face different challenges with digital service development. This study has been conducted because there are little known about the opportunities and the challenges different industries faces with a globalized market. Our research question is what the challenges are and what opportunities does strategic digital service development entails for companies.
Digital delaktighet : folkbibliotekens undervisande roll i kampanjen Digidel
In this thesis the pragmatic pedagogy as formulatad by John Dewey is applied to theswedish national campaign Digidel and its work to spread the digital participation among thegeneral public. The purpose of the thesis is to visualize and problematize that differentunderstandings of a problem, lead to different solutions, as lifted in John Dewey´s pedagogy, thatconstitutes the thesis' theoretical framework. The term digital participation is used by the Digidelcampaign, where public libraries take active part to spread digital participation througheducational efforts. By qualitative interviews with four librarians this thesis examines howunderstandings of the term may vary and in turn lead to differenent educational goals, designsand executions. The result shows that basic computer- and Internetskills are seen as either equelto or prerequisites for digital participation and that the digital participant is seen as either apassive recipient or an active participant.
IKT användning och digital kompetens : En studie om sju lärares IKT användning i historieundervisningen.
ICT and digital artifacts is an important resource in the society, especially in schools. That is why we have chosen to study if and how teachers uses ICT and other digital technology in their education in the history subject. We think that both subjects are important because history is a subject that has to do with the past, the present and the future.We made qualitative interviews with seven teachers from three different schools. We have analyzed if the teachers sees ICT as a burden or a resource in their education and also in which extend they have digital literacy. We have chosen to discuss different authors view on ICT in the education and digital literacy.