Moment Marketing är ett litet företag som arbetar med webbutveckling. För dem är det viktigt med versionshantering och de använder ett fåtal program som underlättar detta arbete. Idag saknar de dock möjligheten att kontrollera olika versioner av databaser. Tillsammans med Moment Marketing och de program som redan används av dem skapas i detta projekt ytterligare applikationer med mål att lösa detta problem. Först görs en undersökning över programmen Subversion, TortoiseSVN, Trac och MySQL för att se de möjligheter som finns att använda dem till att uppnå målet.

Syfte: Syftet med magisteruppsatsen är att konstruera en ansats till en generell teoretisk analysmodell som kan förklara hur affärsmodeller påverkas av externa branschförändringar. Analysmodellen kommer att appliceras på TV-branschen.Metod: Vi har konstruerat en ansats till en generell teoretisk analysmodell som vi har applicerat på TV-branschen för att försöka förklara hur företagens affärsmodeller påverkas av externa faktorer som bidrar till förändringar i branschen. I vår undersökning har vi valt en kvalitativ metod, och vi har huvudsakligen använt oss av teori inom branschutveckling, värdekonstellationer och value migration teori. Vår primärdata utgörs av intervjuer med personer som arbetar inom digital-TV området i någon av de tre distributionsplattformarna. Sekundärdata har vi erhållit från artiklar, remisser samt annat material från olika instanser inom området.Slutsats: Vår ansats till analysmodell utgör en grund för att studera hur affärsmodeller påverkas av branschförändringar.

People play games now more than ever before. While the digital gaming industry dominates the market, boardgaming has been living in its shadow. Board games offer a physical tangibility and a social experience that can be found in few digital games. How do we create a tool that further builds upon those strengths? The purpose of this study is to examine the possibility of developing a service that consists of an mobile application and board game events to promote social face-to-face interaction. Focus has been on the social face-to-face interaction in the context of a board game session.

Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.

Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer?s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future.

Machine-to-machine (M2M) communication is a phase in the digital revolution connecting computing devices with each other bringing along new business opportunities for companies. Although being a fast growing field it has not been researched to any greater extent, particularly not within the academical literature. Consequently, information on how M2M can affect organisations seems strongly needed. This thesis uses three perspectives, derived from already recognised business benefits of M2M, as an aid to select proper theoretical tools to investigate the phenomenon. The purpose of this thesis is to gain knowledge of how an M2M adoption affects a firm?s organisation, customer offerings and customer relations.

The development of software was considered until the beginning of the 1990th as a cathedral like product development in closed companies. This way of development changed in the last decade. Open source software (OSS) development challenged this consideration significantly. OSS is produced in co-operation by skilled people, distributed and used by many moral agents. The result, the software itself, can be studied and modified.

The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.

Ny nationell höjdmodell är ett projekt som utförts av Lantmäteriet på begäran av regeringen sedan år 2009 och beräknas vara färdigt år 2016. Datainsamling sker med hjälp av flygburen laserskanning. Syftet med studien är att kontrollera noggrannheten av laserdata som ska användas för framställning av ny nationell höjdmodell i Sverige. Noggrannhetskontrollen utfördes på området Årsunda ? Ockelbo (syd ? nord) och Storvik ? Forsbacka (väst ? öst).

Problemformulering: Små företag kan ha svårt att slå sig in på en marknad på grund av en begränsad marknadsföringsbudget och konkurrens från andra aktörer. Dessa företag måste därför i många fall använda andra mindre kostsamma metoder än traditionell marknadsföring för att etablera sig på en marknad.Syfte: Att undersöka hur ett mindre företag kan etablera sig på en marknad genom användandet av andra marknadsföringsstrategier än traditionell reklam. För att besvara vårt syfte två delar ur 4 P undersökts, plats och påverkan (distribution och marknadskommunikation).Metod: En fallstudie har gjorts av företaget Gooh där fyra personer på Gooh har intervjuats genom semi-strukturerade intervjuer.Analys: Gooh har gått från en exklusiv distribution till en mer intensiv distribution för att nå ut till fler kunder och konsumenter. I sin marknadskommunikation har Gooh använt sig av olika aktiviteter som viral och buzz marketing för att generera word-of- mouth både bland konsumenter och kunder.Resultat: Gooh har ökat omfattningen av distributionen samtidigt som de ökat omfattningen av marknadskommunikationen för att nå ut till fler kunder och konsumenter och etablera sig på marknaden för färdigmat.Slutsats: Gooh har använt sig av en kombination av distribution och marknadskommunikation i sin marknadsföring och genom detta fått ett stort antal kunder och konsumenter och därmed etablerat sig på marknaden genom icke- traditionell marknadsföring..

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

The explosion of new digital media puts pressure for developments within copyright law both in Sweden and internationally. These developments are taking place on two different international areas: (1) WIPO which is a part of the UN family and (2) the EU where a new directive on copyright law is being prepared and probably implemented during 2001. The aim of this thesis is twofold: (1) to study which considerations libraries must make when handling the new digital media both under today's copyright laws and under those which are being developed internationally. (2) What will be the consequences, for Swedish libraries, if the new EU-directive on copyright law is implemented in Sweden? By analysing current copyright laws, international treaties and the proposal for a new EU-directive as well as the national debate the thesis brings attention to a number of central issues for libraries.

Numera utgör Internet en självklar del i svenskarnas dagliga rutiner. Användandet av sociala medier och annan digital interaktionsteknik kan föranleda negativa konsekvenser för individen. Till följd av Internetanvändandet har en ny arena för kränkningar och mobbning uppstått. Tidi-gare forskning har i huvudsak studerat nätmobbning och nätkränkningar bland barn och ungdo-mar varpå föreliggande studie studerar fenomenet bland unga vuxna. Studien syftar i huvudsak till att undersöka förekomsten av nätkränkningar och/eller nätmobbning, via digital interaktions-teknik, bland unga vuxna, detta både ur ett förövar- och offerperspektiv.

The focus of the thesis is to examine the regional branding ofpublic libraries in Norrbotten, with the main focus on Piteå public library, in order to find trends that indicate a successful branding based on Hariff & Rowley?s (2011) identified key factors.The empirical data has been collected through a triangulation of interviews and documents. The findings show that they have done a proficient preparatory work prior to the regional branding of the public libraries, and that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where the media now occasionally contact the library.The conclusion of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of the criteria, but there are still areas of branding that needs to be further explored..