This thesis investigates the possibilities offered to a working landscape architect by anincreased and altered use of digital 3D environments. A basic assumption is that increased useof digital three-dimensional environments promotes the creative processes and presentationoptions of landscape architects.The thesis is based on literature studies and communication with working landscapearchitects, and includes an investigation of the visualization methods available in the Blender3D modelling software. The thesis provides a thorough survey of what it means to model inthree dimensions, as well as of what modelling methods are feasible for a landscape architectto use. As landscape architects, we work with human and unique processes, and thus it isdifficult to develop standardized and automatic software for our profession. One possiblesolution is to turn to open source development, where software and models are shared andanyone can contribute.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Taltidningen är en inläst tidning som personer med svårigheter att läsa en vanlig tidning kan få. Tidningen sänds förvrängd via radio så att endast prenumeranter skall ha tillgång till den. Förvrängningen kräver att prenumeranter har en särskild typ av mottagare hemma. Mottagaren som används idag spelar in tidningen på ett kassettband som sedan kan lyssnas av på vilken bandspelare som helst. Mottagarna är dock dyra att underhålla och det är svårt att få tag på nya.

AbstractIn this text the attitudes towards and using of blogs in teaching Swedish toteenagers will be explored. The results are based on a survey made amongst 17teachers and 58 students from all over Sweden. The end results show that theusage of blog still hasn?t found a permanent way into the classrooms, but has anappeal to and is being used by predominantly younger teachers both, male andfemale, with a positive response from students regardless of gender. Theconclusion is that using web tools like the blog is an easy first step for schools toconnect to the digital society of the 21stcentury and take advantage of the perksavailable in the digital classroom.Svensk titel:Blogg + Svenska =Sant? ? Bloggande i undervisningen i svenska.Engelsk titel:Blog + Swedish =True? ? Blogging in teaching Swedish.Ämnesord: Blog, Web 2.0, digitalt klassrum, svenska, undervisning,kompetensutveckling.

Syftet med detta examensarbete är att 1) undersöka och beskriva vad digitalt berättande är, 2) redogöra för hur det i allmänhet används idag, samt 3) utvärdera dess potential som pedagogiskt redskap i skolan. Vi har i vårt arbete utgått ifrån socio-kulturell teori. Via intervjuer med personer med erfarenhet av digitalt berättande från Helsingborg och Landskrona har vi undersökt hur digitalt berättande används där. Under namnet digitalt berättande verkar metoden inte användas i skolorna i Helsingborg och Lanskrona. Våra slutsatser är att digitalt berättande används på olika sätt på de två institutioner vi fokuserat på, Dunkers Kulturhus i Helsingborg och Folkets hus i Landskrona.

This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

SummaryA complete graphic profile program along with marketing material has been produced for seven photographers.The material has been produced in consideration to sell their pictures outside of Scandinaviaand Brazil as first priority. The criterion for the profile is to give a message of quality and ofScandinavia. Through research and interviews facts about typical scandinavian design have beenfound. Since the pictures will be exported abroad, a selling packaging solution has been developed. Theparts that are included in the marketing material are: a brochure, display solution, a website and printingexamples.

Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.

Purpose: To analyze and clarify differences between indie and major labels in the use of and attitude towards the Internet as a marketing and distribution channel.Method: In this study, we use mostly qualitative but also quantitative methods. Representatives from four record labels, two indie and two major labels have been interviewed, and we have also examined the companies? activities on the Internet.Conclusions: This study points to a number of differences between indie and major labels. Indie labels are generally more open to business development and innovation. As for marketing, indie labels make use of web services such as Myspace and Facebook to a greater extent than major labels.

Det papperslösa samhället har varit ett begrepp i över trettio år, men än läser vi tidskrifter och magasin i pappersform. Vi konsumerar dock dagligen allt mer information och mycket av denna är i digital form. Tidskriften är en produkt som liksom CD-skivan är möjlig att helt och hållet digitalisera. Kanske är det en anledning till att upplagorna minskar för många tidskrifter i Sverige? Denna rapport syftar till att nå en fördjupad förståelse för hur svenska tidskrifter möter den digitala utvecklingen i fyra kanaler; webbplats, Twitter, Facebook och applikation för iPad (digital utgåva).

The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.

The advancements in digital technology and its availability contribute to the transfer of companycentricproduct development and value creation to networks or communities. It also changes the basisfor creation of customer relationships as described in previous research on Customer relationshipmanagement (CRM). The purpose of this case study was to gain an understanding of how companieslike our case study object Memoto who developed a physical product which gets added-value fromdigital product-related services looks upon product-centered communities as a way of buildingcustomer relationships. How Memoto looks upon incentives for participation in product-centeredcommunities was also examined.Our research indicated that firms in the start-up phase (which Memoto was when this study wasconducted) initially want to have more control over the process of innovation and hence have directcontact with end-customers. The reason for this is because they see a need to define the basis forfurther innovation work.

OAIS (Open Archival Information System) är ett uttryck som blir allt vanligare inom digital långtidsbevaring, och är en standard som kan vara till hjälp vid skapande och drivande av digitala arkiv. I denna uppsats har vi undersökt praktisk användning av OAIS i ett samarbe mellan sex arkiv i Lund, som i ett projekt ska implementera ett framtida digitalt arkiv. Vi har följt det inledande arbetet med att skapa en egen modell för ett regionalt digitalt arkiv där man har tagit OAIS-standarden som utgångspunkt. Syftet med uppsatsen var att undersöka hantering och omfattning av OAIS för att sedan kunna presentera ett resultat som kan vara till användning för framtida projekt inom digital långtidsbevaring som ska använda OAIS. Insamling av empiriska data har huvudsakligen gjorts med hjälp av observationer av arbetet och semistrukturerade intervjuer med projektmedlemmar.

Detta examensarbete innehåller en kartläggning av Scanias arbete med digital dynamisk geometrisäkring samt ett förslag på hur arbetet kan utvecklas.Kartläggningen skapar en översiktlig bild av hur dagens arbete utförs och beskriver de ingående delmomenten. Observationer av hur arbetet utförs har gjorts och dokumenterats och samtal med berörda personer på Scania har skapat förståelse för behovet av ett bättre och mer utvecklat arbetssätt.Scania vill bli bättre på digital dynamisk geometrisäkring för att kunna minska den idag relativt stora verksamheten med fysisk provning av prototypartiklar och färdiga bilar. Ett förslag till ett nytt arbetssätt har tagits fram och förutsättningar för detta har undersökts på företaget. Förslaget bygger på ett ökat samarbete mellan grupper med olika ansvarsområden kopplade till vilka krav som ställs på lastbilen. Utöver den rent organisatoriska delen innefattar det även mer handgripliga förslag på fortsatt arbete som bland annat behöver ett underlag i form av trovärdiga simuleringsmodeller.En jämförelse mellan resultaten från dagens simulering och fysisk provning har genomförts och resultatet visar att vidare arbete med förbättring av de digitala modellerna krävs innan det nya arbetssättet kan anammas tillfullo..