Old Spice marknadsföringskampanj som lanserades under 2010 nådde snabbt stora framgångar och spreds som en löpeld över internet. Reklamfilmerna med ?the Old Spice man? sågs under kort tid miljontals gånger och en viral marknadsföringskampanj var född. Genom en fallstudie av denna kampanj analyseras fem olika faktorer; produkt, promotion, innehåll & utformning, spridning & interaktion. Detta för att granska deras inverkan på kampanjens framgång.Studien har skett genom en analys av sekundärdata, i form av Old Spice? reklamfilmer samt ett stort antal nyhetsartiklar och intervjuer som behandlade kampanjen.

The aim of this Master?s thesis is to investigate the meaning the reading group of the public library has to a number of users. To fulfill the aim the following three questions have been formulated: 1) What do a number of users expect from the reading group of the public library? 2) Which approach/attitude or approaches/attitudes do a number of users have to reading and to talking about reading? 3) How do a number of users experience the ongoing reading group?The research is founded on qualitative interviews with five users that take part in three different reading groups in public libraries. The theories that are used is the theory of three so called strategies - the pragmatic, the traditionalistic, the emancipatory ? and the theory of flow.

Migrän är en återkommande, anfallsvis huvudvärk som räknas till en av de 20 mest handikappande sjukdomarna i världen. Det är sjuksköterskans ansvar att främja hälsan hos patienter med migrän genom att upplysa om sjukdomen och informera om vilka icke-farmakologiska metoder som kan verka mot migrän. Syftet med studien var att beskriva icke-farmakologiska metoder vid migränanfall hos vuxna. Litteraturstudiens resultat baserades på 13 vetenskapliga artiklar som genererade tre olika teman: akupunktur, kunskap kring utlösande faktorer samt livsstilsförändringar. Resultatet visade att akupunktur, kunskap och utbildning kring utlösande faktorer samt livsstilsförändringar är bra behandlingsalternativ i det hälsofrämjande arbetet vid migrän, då metoderna visade på signifikant minskning av migränanfall.

AbstractFrom 1st of July 2003 it is compulsory for companies with an average number of ten employees the latest two financial years to account sick leave in the annual report.The government?s purpose with accounting of sick leave was partly to evoke an action from the companies? side in terms of motion as an effect due to the awareness of the level of the sick leave. The government was of the opinion that the companies had too deficient knowledge in sick leave and that the knowledge about causes and costs had to increase.In this paper three companies affected by the compulsory accounting of sick leave have been interviewed. The paper defines to only concern private companies. The companies were interviewed in purpose to form an opinion of whether the companies have changed their health promoting actions due to the application of the law.

Boström, Johanna & Fahlander, Ann. (2011).Friskvård på arbetsplatsen. En nulägesanalys på Fastighetsförvaltning AB (A workplace physical activity intervention. An analysis of the situation at Fastighetsförvaltning AB). Bachelor Essay in Swedish.

The purpose of this essay is to investigate the policy proposal The right to Challenge (utmaningsrätt) and the political motivation that has been used to implement it, as well as the result of it. The focus is on a case study of the implementing in Örebro municipality. Moreover, a comparative study is done to investegate the differences and similarities between Örebro and other municipalities that have chosen to implement The right to Challenge.The main question in this essay is How did Örebro?s municipality implement it and what was the result? There is also four minor questions: How was The right to Challenge motivated and what hopes did the politicans have for it? What has The right to Challenge so far contributed with in Örebro municipality? What do the entreprenures think about their oppertunity to challenge the municipality? What similarities and differences exists between Örebro and other municipalities that have chosen to implement The right to Challenge?The results that are presented in this essay generate conclusions that the implementing of The right to Challenge was motivated with arguments that it will result in increased diversity, improved efficiency, and reduced costs. This has however not been the case since very few challenges have been submitted, most likely due to a lack of promotion.

Under de senaste ?ren har h?gl?sningen i f?rskolan utvecklats avsev?rt, men utf?randet har varierat mellan olika verksamheter. Numera kan h?gl?sning ske med traditionella fysiska b?cker samt med digitala b?cker fr?n olika appar. Med en traditionell h?gl?sning s? menar vi den h?gl?sningen, d?r en vuxen tillsammans med barnen l?ser h?gt fr?n en fysisk bok.

Bakgrund: Det finns m?nga f?rdelar med amning, b?de f?r barnet och den ammande. Att f? till en fungerande amning kan vara en komplicerad process som tar tid. D? det uppst?r problem h?nvisas mamman till barnh?lsov?rden (BHV) f?r att f? st?d och sjuksk?terskan har en viktig roll i detta.

Today we can create digital 3D models which can be realised almost instantly through production methods such as 3D printing and computer controlled milling.What if this same technology could be applied to the development and construction of terrain parks?With snow as the material tools could be developed using similar principles to design and sculpt the surface, only on a larger scale.How would terrain park designers adapt their process to use this new technology? In this Industrial design thesis I explore how the ideas of the terrain park designer can be expressed through such a system with focus on the designers knowledge and skill without the need to learn complicated 3D programs.Sketch, create, ride. .

Background/Literature: Workplace environment has a significant influence on the livelihood of many in today?s world. In Sweden one million employees feel the effects of ill-health due to a dissatisfactory workplace environment. Consequently there has been a recent focus on the promotion of health in the workplace with an emphasis on physical activities. However scientific research has shown that psychological and social aspects need to be addressed in addition to the physical aspects.

Syftet med studien var att beskriva arbetsterapeuters erfarenheter av hälsofrämjande arbete inom primärvården. En kvalitativ studie med en semistrukturerad intervju genomfördes med stöd av en intervjuguide. Ett snöbollsurval utfördes med syfte att finna arbetsterapeuter som arbetade inom det valda området. Data samlades in via intervjuer med åtta arbetsterapeuter inom primärvården. De inspelade intervjuerna skrevs ut och analyserades utifrån en kvalitativ innehållsanalys, vilken mynnade ut i fem kategorier.

The proportion of overweight children is increasing rapidly in Sweden. International and National goals of public health aim to improve diet and physical activity. Health promotion consists of preventing illness and promoting health. Within the school a well planned health promoting work proceed from students, parents and teachers. The aim of this study was to investigate knowledge, attitudes and behaviour pertaining to diet and physical activity among students from 6th to 9th grade at Klågerupskolan in the community of Svedala.

Detta kandidatarbete underso?ker om det ga?r att beha?lla den sociala aspekten da? man digitaliserar ett sa?llskapsspel. Fo?r att underso?ka problemomra?det skapades ett spelkoncept utifra?n de teorier och slutsatser vi fa?tt fram genom litteraturstudier. Spelkonceptet testades pa? respondenter som eftera?t intervjuades.

Cataloguing electronic documents makes new demands on libraries. This thesis discusses the metadata formats Dublin Core and MARC which are, individually or in combination, commonly used for object description in the digital library.The formats are studied with particular emphasis on characteristics such as underlying reasoning (ambitions during the development of the formats), flexibility (possibilities of expansion and adaption to new demands) and interoperability (cooperation between different metadata formats). The formats are dealt with in their context, i.e. we discuss what types of documents the formats are meant to describe, what environment they were originally created for, what functions they are meant to fill (to find, identify, select and acquire/obtain entities), and also how these factors are related. The Swedish projects SAFARI (which uses Dublin Core) and NetSök (which uses MARC) are presented briefly.

Syfte och frågeställningar: Syftet med denna studie var att undersöka reliabiliteten och validiteten hos en digital goniometer (DGA: Angela, Meloq©) vid mätning av rörelseomfånget vid aktiv och passiv flexion och extension i knäleden.Frågeställningarna var: ?Hur reliabel är DGA vid upprepade mätningar av knäledens rörelseomfång avseende aktiv och passiv flexion och extension?? och ?Hur valid är DGA vid mätning av rörelseomfånget vid aktiv och passiv flexion och extension i knäleden??.Metod: Reliabiliteten hos DGA utvärderades genom ett test-retest förfarande och validiteten utvärderades genom att vid ett och samma tillfälle genomföra mätningar med DGA och en traditionell goniometer (TG), där TG ansågs som Golden Standard. Arton individer, 9 kvinnor och 9 män, mellan 19-73år rekryterades till studien. Totalt 36 knäleder utvärderades med TG och DGA genom mätning av knäledens ROM i sagittalplanet. Mätningarna genomfördes på höger och vänster ben i standardiserad ordning med början i höger ben: aktiv flexion, passiv flexion, aktiv extension, passiv extension.