A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of UmeÄ developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of UmeÄ in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of UmeÄ in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of UmeÄ in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.UmeÄ is displayed as an expanding city.

Due to globalization, decentralization and the capitalist system's need to physical location cities have become increasingly important economic spheres during thee last decades. City mayors are seen as increasingly important actors, who can shape the future economic development of their cities through networking with businesses and strategic policy development. Therefore several European countries have introduced mayor reforms to enable mayors to take a bigger responsibility for the local development. These reforms raise interesting questions concerning what leadership changes they produce at the local level and if there is a difference between local leaders and leadership in different countries. This paper further explores the connection between the local leader and the locality since this relationship often has been neglect in studies concerning mayor reforms.

Purpose: Reading aloud to children and having a conversation about a book, which is read to them, has attracted much attention as important factors that influence children's language development. Language development for children is one of the most important tasks that the preschool- teachers have, and according to ?LĂ€roplanet?, all children must have the opportunity to develop their language. The aim of this study was to examine how reading aloud, and by letting them speak about a certain book, ?boksamtal? impacts preschool-children`s ability to develop their language according to preschool- teachers.Method: I have used a qualitative method by interviewing four preschool- teachers.

During consultation procedures between forest owners and the SĂĄmi, data on, e.g., reindeer lichen biomass on the current site is needed. Hitherto, the existing methods of measuring lichen cover and biomass has been either objective methods such as the Point Intercept method, which is time consuming, or some sort of subjective visual estimation, which is faster but less accurate. However, both these methods are sensitive to different observers and/or to different inventories. This paper addresses the further development and evaluation of a photographical inventory method that uses colour distribution in images to estimate lichen biomass. During the autumn of 2011 six different locations, with different grazing pressure and lichen cover, in Norrbotten county were inventoried using both the Point Intercept method and the photographical method, complemented with collection of biomass samples.

The Swedish education system reflects the multicultural society in Sweden, therefore there is a need of school textbooks that pupils can identify themselves with to create meaning and value in their learning. According to the Swedish Education Administrations (Skolverkets) report (2006) and Selander (2003, s. 198) the school textbooks are the main source of education in class. There has been an implicit message in the older textbooks that is associated with the belief that non-Europeans are "seen" as victims, and that Europeans are privileged with a "good life".Many school texbooks has been analyzed from different points of perspectives, however, analysis from a postcolonial perspective on home economics books has practically been nonexistent.Analysis in this study are focused on how non-western people are been portrayed in six different textbooks in the subject to conclude if the colonial discourse is still maintained and reproduced in the school. To answer the question of formulation an image analysis is made of the six, previiously mentioned, textbooks.

Aim: Many people react negatively when they find out that I work as an estate agent. They believe that estate agents earn more money then they should. What many do not know is how hard we must work and that it doesnÂŽt suit someone who is looking for an 8-17 work. As an estate agent I thought it would be interesting to found out why the estate agents have such a bad reputation.Method: This essay is based on the interviews with estate agents and branch organizations but also on newspaper articles about real estate agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image.Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad reputation are; media, commission, the customers and the bidding.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of UmeÄ developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of UmeÄ in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of UmeÄ in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of UmeÄ in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.UmeÄ is displayed as an expanding city.

The last two decades have changed the society from the Industrial Age to the Information Age. The technological development, especially in IT, has caused a ?Revolution in Military Affairs?. However; how big are the changes RMA will give, or will it even change the foundation of the Art of War and if so, in what way?RMA has three cornerstones DBA, DS and PE all closely integrated in an NCW-concept.

Uppsatsen behandlar supportrars motivationsfaktorer nÀr de vÀljer att resa till ett fotbollsmÀsterskap sÄsom fotbolls-VM och fotbolls-EM. Supportrar har i alla tider besökt sportevenemang för att uppleva och ta del av evenemanget pÄ plats. FrÄgan Àr vad som motiverar supportrar att resa mÄnga timmar och spendera pengar för att uppleva mÀsterskapen pÄ en destination istÀllet för att sitta bekvÀmt hemma och följa matcherna pÄ tv. Efter en prövning av fyra möjliga motivationsfaktorer till supportrars resande har ytterligare faktorer identifierats. Med hjÀlp av analyser av svaren har sedan slutsatser dragits att supportrar har olika motivationer vilka lockar dem, det Àr dÀrefter möjligt att sortera in motivationerna i tydliga primÀra och sekundÀra faktorer.

High technology companies in Sweden spend a huge amount of money on research and product development in proportion to what they get back in earnings from their inventions. Product development has traditionally been regarded as much more important than business development. This thesis aims to point out the critical factors behind successful business development processes for high technology companies. We have chosen to make a case study of Hexagon, a highly successful and innovative company within the measurement technology business. Internal and external actors that are important for business development have been identified and interviewed in order to understand how ideas are developed and executed.

Syfte: Syftet med va?r studie a?r att fo?rsta? hur allma?nnyttiga bostadsbolag arbetar med sitt varuma?rke. I och med att den nya lagstiftningen har lett till o?kad konkurrens pa? bostadshyresmarknaden de senaste a?ren kra?vs ett sto?rre engagemang hos fo?retagen. Hur arbetar de med ?image-in-use? och ?image heritage? fo?r att sta?rka varuma?rket? Genom studien vill vi o?ka kunskapen om hur fo?retag kommunicerar ut den nya bilden, efter a?ndrade ekonomiska fo?rutsa?ttningar, sa? att den a?r framtra?dande och inte pa?verkas allt fo?r mycket av den traditionella bilden.Metod: Fo?r att genomfo?ra studien har vi samlat information fra?n artiklar och litteratur samt genomfo?rt intervjuer med ansta?llda pa? tre kommunala bostadsbolag och delat ut enka?ter till bolagens hyresga?ster.Slutsats: Fo?retag beho?ver arbeta aktivt med ?image-in-use? som a?r starkt pa?verkad av ?image heritage? fo?r att fo?ra?ndra bilden av sig sja?lva i kundernas medvetande.

The aim of this master thesis is to evaluate the performance of the content-based image retrieval system ImBrowse from a semantic point of view. Evaluation of retrieval performance is a problem in content-based image retrieval (CBIR). There are many different methods for measuring the performance of content-based image retrieval systems, but no common way for performing the evaluation. The main focus is on image retrieval regarding the extraction of the visual features in the image, from three semantic levels. The thesis tries to elucidate the semantic gap, which is the problem when the systems extraction of the visual features from the image and the user?s interpretation of that same information do not correspond.

This study shows the historical development of the forests in Hornsö and EbbegÀrde state forest area in eastern SmÄland situated in southern Sweden..

The aim of this Master thesis is to study the public libraries' function as a place for people to meet. Four major questions are taken up: + Do the public libraries have the function of a meeting place? + How important do the librarians and the visitors find the libraries possible function as a meeting place? Do they think that this function is important? + What differs the public libraries from other places in society when it comes to the function of a meeting place? + What differences are there between a larger and a smaller library when it comes to the function of a meeting place ? The basis of this study are interviews with employees at a province library in Jönköping and at a smaller library in Sjöbo in BorÄs municipality. Our study deals with the history of public libraries, its functions as a meeting place, its architecture, culture, and statistics concerning numbers of visitors and loans of books. The conclusions that are drawn are that the public libraries have qualifications to function as a meeting place even if that isn't always the case.

Today?s Sweden becomes more and more multicultural, with a mixture of many different languages. Many children are raised to learn two or more parent languages. If you work as an educationalist in preschool you will probably come in contact with these children. The question is how you should treat them and ease their development of languages.The purpose with this work is to find answers to the question if bilingual children develop their languages by the same method as monolingual and how one as an educationalist can make these children?s development of language easier.The papers preface is a part of literature that describes different researchers view on the bilingual children?s development of language and how one, as an educationalist, can ease it.To my study I have chosen to interview three educationalists in preschool who all work with bilingual children.