The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

The purpose of this study is to investigate how male and female is produced in the literary children?s literature that is found in a Municipal preschool. My issues are the following:Which sex dominates as a main character in the preschools literary books?What type of properties is attributed to the characters?What type of clothes is portrayed on the books characters?I performed a quantitative study of 136 children?s books. I used Maria Nikolajevas perceptions of stereotypical male and female properties to analyze my empirical data.

Epilepsy is a common neurological condition in dogs, being a common reason for death in the statistics from the insurance company Agria in Sweden. Among the different types of epilepsy, idiopathic epilepsy (IE) is the most common and is characterized by the fact that a veterinary examination does not reveal a cause for the seizures. This study has been conducted through studies of medical records and interviews with dog owners. From a total number of 103 dogs that were neurologically examined for seizures, 42 dogs met the inclusion criteria, being classified as having idiopathic epilepsy. When the study was performed, 28 dogs had died, while 14 were still alive.

Introduction:Children in early age diagnosed with scoliosis and in need of surgery will grow up to undergo several operations in the back. Parents play a major role in the care of their children during hospitalization.Purpose:The purpose of this study was to investigate parents´ experiences of having a child diagnosed with scoliosis before the age of five undergoing repeated surgeries in the back.Method:The study had a qualitative descriptive design. Five parents with children aged 5-15 years, who have undergone several operations were interviewed about there experiences of the child?s illness and treatment. Phenomenological-hermeneutical analyze where used.Results:The parents felt a sense of shock when they were told about their child?s diagnose and treatment.

I denna uppsats har vi undersökt och studerat vad det finns för relation mellan de estetiska aspekterna av grafiskt gränssnitt och användarupplevelse men även ifall det finns skillnader mellan män och kvinnor i denna relation. Syftet med arbetet var att undersöka interaktionens estetiska aspekter utifrån genus och könsperspektivet. Detta har gjorts med hjälp av intervjuer och enkätundersökningar på 5 kvinnor och 5 män i åldersgruppen 20-30 år. Tidigare publiceringar inom IT har tillsammans med teori från vetenskapliga studier inom genus och estetik använts för att ge oss en ökad kunskap inom ämnena. Av resultatet kom vi fram till många likheter i hur estetiken påverkar män och kvinnors Internetanvändning och användarupplevelser.

ABSTRACTBackgroundPostpartum depression (PPD) occurs in 10% of women who have recently given birth. Postpartum depression is treatable but unidentified and untreated it could lead to serious consequences. There are multiple instruments for screening available. The Edinburgh Postnatal Depression Scale is the most frequently used and is regarded as the best instrument. AimThe aim of this study was to analyze to what extent and how midwifes and primary care nurses identify mothers with symptoms of depression respectively PPD.

Vi byggde och utvärderade en artefakt. Artefakten är ett lager i 3D som vi utvecklade åt ett IT-företag. Vi använde oss av teorier om lagerhantering, visualisering och prototyping vid utvecklingen av artefakten. Vi utförde kvalitativa intervjuer för att utvärdera den. Men framförallt använde vi oss av designforskningsteorier.

The purpose of this thesis is to through the analysis of interviews with finance professionals in listed companies answer the question on what lies behind capital structure decisions, and to see how well the prevailing theories fit the answers. This article is an explorative and descriptive hypothesis creating study. We have used a qualitative method to analyse practice through theory. We have conducted telephone interviews with CFO:s and financial executives in Swedish listed companies on how they reason when they make capital structure decisions. We have then thoroughly reviewed the theory and empirical tests of the theories.

The object with the study of this literature was to describe differente programs of care and patients and relatives experience and opinion about the caring for patients with Anorexia Nervosa. The method the author used was a descriptive literature study based on imperial studies. The studies were based on 15 scientific articles within the chosen field. The results shows that these patients hade special needs to be seen and heard as individuals, involved in their own treatment, and have good contact with the caring staff. The study also shows which methods were mostly appreciated involving nurses, patients and relatives.

Under tidigt 80-tal växte olika sorter av kommunikationsmodeller fram, bland annat Daft och Lengels, Media Richness Theory. Denna teori var baserad på den tidens kommunikationsmönster. Idag nästan 20 år senare har vi sett explosionsartad IT-utveckling vilket har medfört förändringar i det dagliga kommunikationsmönstret. I denna uppsats undersöker vi om Media Richness Theory fungerar på ny teknik med hänsyn till dagens utökade kommunikationsmetoder. Vi studerar bland annat användnings- och påverkningsmönster ur ett abduktivt perspektiv, det vill säga både kvalitativt och kvantitativt.

This report is a thesis work for a B.Sc. in Forestry exam at the School for Forest Engineers, SLU. The aim of the work was to compare fuel consumption during work in practical field conditions with a standardized method developed by Skogforsk (The Forestry Research Institute of Sweden), (Brunberg, 2005) for harvesters and forwarders from different manufacturers and of different sizes in order to promote the development of more fuel efficient machines. Two studies were carried out. - Statistics of fuel consumption were collected. - An inquiry was sent out in order to get more detailed information of different aspects influencing the fuel consumption. The studied machines were divided into two classes, large machines (> 150 kW), and average size machines (100 ? 150 kW), and of the manufacturer Timberjack and Valmet. Our results shows a 15 % lower fuel consumption for average size harvesters and an 8 % higher fuel consumption for large harvesters compared with Skogforsks model.

Trots att behov och förutsättningar finns att använda mobila nyttotjänster via SMS används de inte i den utsträckning det är möjligt. Den hämmade spridningen av de mobila nyttotjänsterna kan bero på ett flertal faktorer varav en del inte har studerats i tidigare undersökningar. Vi valde att undersöka om mobiloperatörernas infrastruktur kan vara en sådan faktor. För att få en insyn i den funktionalitet och de tjänster innehållsleverantörerna erbjuds av mobiloperatörerna samt innehållsleverantörernas önskemål och krav, gjorde vi en förstudie i form av en intervju med en innehållsleverantör. Den resulterade i ett intervjuunderlag för de olika mobiloperatörerna i Sverige vilka vi sedan intervjuade för att få fram en bild av deras erbjudna funktionalitet.

The purpose of the study was to describe the nurse´s role and experiences aroundpreparation of children in front of peripheral venous catheter (PVC) placement andblood draw. The study used a descriptive design with qualitative approach and wasperformed on a pediatric clinic in Sweden. Semi-structured interviews were performedwith seven nurses of whom the first was a pilot interview, which was included in theresult. The recruitment of nurses was made by a purposeful sampling, maximumvariation sampling, with help of the quality coordinator of the pediatric clinic. Thecollected data was analyzed with the manifest qualitative content method.

Denna kandidatuppsats i informatik behandlar användningen av digitala arkivsystem i offentlig förvaltning. Författarna har ställt sig frågan vilken påverkan dessa system har haft för myndigheternas möjlighet att leva upp till de krav som ställs i arkivlagen och tryckfrihetsförordningen på offentliga arkiv och vad syftet är med att införa digitala arkivsystem i offentlig förvaltning. För att besvara frågeställningarna gjordes en studie på fyra skånska kommuner där personer som på olika sätt arbetar med digitaliserade bygglovsarkiv intervjuades. Resultatet tyder på att de digitala arkivsystemens främsta påverkan är en ökad tillgänglighet till det arkiverade materialet. Handläggare och andra som behöver ta del av den information som arkivet innehåller har fått nya möjligheter att göra detta i och med digitaliseringen av arkiven.

The aim of this study is to examine the democratization process of Kosovo in the years after the countries independence was assured. Two central questions for the case study consist of whether a democratic improvement in the country has occurred and which factors, positive and negative, are present to further improve or impede the democratizationprocess. The study builds upon two central definitions, democratic states and democratization in order to gain theoretical background to be able to measure these two quite abstract expressions. A socioeconomic model is used to measure favorable or negative developments within Kosovos society and the findings of this model confirms the hypothesis of modernization theory, namely that increased socioeconomic development increases the chance of a positive democratizationprocess. There has been a positive democratic development aswell as socioecomic progress but since the nature of this study is merely descriptive and not explanatory, it doesnt make claims on the explanatory power of modernization theory.