Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) Definition of brand strength as a part of the total brand equity. Methodology The effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database. Theoretical perspective The study is derived from Kapferers (2004) Definition of brand equity, where he is dividing the concept into three parts. This study is focused on Brand strength in particular, which is one of the parameters in the above-mentioned theory.

This paper deals with institutional and structural factors' influence on democratic transition in limited multiparty regimes in Sub-Saharan Africa. Comparing the cases Kenya and Tanzania, of which the former has made a transition to democracy and the latter has not, this paper reaches the conclusion that political traditions, the coalescing of the opposition, and the elites ability to learn from the electoral process is essential for a transition to democracy. In the specific cases, the harshness of the Moi regime and the Tanzanian vision of national unity may possibly carry some explanatory power, alongside the pressure from international actors.These results have been reached through the application of a comparative case study, where democratic transition constitutes the dependent variable. It should be noted that a harsh Definition of the term transition has been applied, according to which the incumbents actual loss of an election is a necessary indicator for transition. However, the Freedom House and Polity scores have been brought up as complement of this Definition.

Background/aim: The purpose of this sociological study "Genus in the Child's Best Interest" was to, from the Administrative Court's decree about the child's own behavior, further clarify the concept of the child's best interest by studying how the concept is expressed in decrees with focus on genus.Theory: Three genus theories, to compare girls and boys, Mary John's power theory, the grown ups Definition of what the reality is and what it should contain, and a labeling theory, where the people with power are the ones to define what's normal and what's not, have been used to analyze the result in this study.Method: A content analyses was used to analyze the decrees, with the focus on girls and boys between the ages of 12 to 19, where they have been forced into treatment by the law.Result: The concept of a child's best interest does make a difference between girls and boys in the decrees, and the girls have more power because they have more room to express themselves and are less responsible for their thoughts and actions. The concept is possible to use, but the Definition is subjective and could be colored by the societies values and norms..

To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.

Problem: In society of today corporate competence is an important factor for survivor and development. IT is developing rapidly and can not be ignored by companies. Then need for people with IT-competence is conquent increasing. A survey of corporate IT-competence is therefore of interest for companies as well as for local authorities. To determine the IT competence within an organisation, this competence has to be measurable.

Denna studie är ett försök att sammanställa redan befintliga kunskaper om hur patienter med diagnosen Parkinsons sjukdom omhändertas i Sverige genom en kartläggning av hur många neurologiska öppenvårdsmottagningar i landet som har dokumenterat lokalt vårdprogram för diagnosen Parkinsons sjukdom och hur dessa vårdprogram är utformade. Kartläggning ägde rum under våren 2005 genom ett brev dels med förfrågan om mottagningen hade lokalt vårdprogram och att via ett svarsbrev skicka in detta vårdprogram till studien. Alla mottagningar svarade och av 60 mottagningar hade två lokalt vårdprogram enligt studiens Definition av lokalt vårdprogram. Detta får anses som en mycket låg siffra. Avsaknad av nationella riktlinjer kan vara en orsak till den låga siffran, en annan att det saknas en gemensam Definition av vårdprogram i landet.

In this thesis, I discuss the impact Swedish national culture may have on Swedish diplomats. This is a qualitative study and I have used theories from studies of international negotiations to compare the oppositional results of those scientists with my interview material. With the help of my interview material from seven Swedish diplomats and five foreign diplomats I have compared their perceptions of Swedish culture, Swedish diplomats and their thoughts about the existence of an international diplomatic culture with well known sceientists of international negotiations. My main question is whether there is an international diplomatic subculture, without any national impact, or not. The mission is to base the thesis with earlier science and then compare and contrast with my interview material.

Bakgrund: Logiken bakom Key Account Management (KAM) bygger på att en liten andel av ett företags kunder står för den största delen av dess intäkter. Vid KAM väljer företag ut dessa strategiskt mest viktiga kunder, kallade nyckelkunder och tillägnar dessa mer resurser och uppmärksamhet jämfört med de ordinarie. Dock har litteraturen om KAM inte i någon större utsträckning berört vilket värde som skapas till följd av KAM eller hur detta värde kan mätas. Därav ligger examensarbetets huvudfokus inom detta forskningsområde inom detta område och fokus ligger framförallt på det säljande företagets perspektiv.Syfte: Syftet med detta examensarbete är att undersöka, analysera och beskriva vilket värde samt hur detta skapas för det säljande företaget genom användningen av KAM.Genomförande: En egen Definition av KAM har skapats i detta examensarbete med hjälp av existerande litteratur inom området. Denna Definition har sedan tillsammans med examensarbetets syfte legat till grund för den analysmodell som har tagits fram.

SammanfattningSyfte och frågeställningarSyftet med den här studien var att undersöka samt jämföra förekomsten av ortorexi och ortorektiska tendenser hos årkurs 3-elever på idrotts/hälsoinriktade och samhällsvetenskapliga gymnasieprogram. Dessutom ska skillnader mellan könen kartläggas.Hur stor är förekomsten av kostfixering och träningsberoende hos eleverna?Hur stor är förekomsten och könsskillnaden av Ortorexi samt ortorektiska tendenser hos eleverna?Hur skiljer sig förekomsten av Ortorexi och ortorektiska tendenser mellan de två gymnasieprogrammen?MetodDetta är en kvantitativ studie där enkätundersökning tillämpades vid insamling av data. Urvalet bestod av totalt 100 elever fördelat på fyra st klasser och två olika gymnasieskolor inom Stockholms län. Enkäten bestod av bakgrundsfrågor, frågor om fysisk aktivitet och två olika mätinstrument.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) Definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Corporate Social Responsibility (CSR), företegets sociala ansvar saknar en universell Definition. Det är upp till varje individ och företag att själva välja Definition och ansvarsområde. Allt flera företag väljer att kommunicera sitt sociala ansvar genom CSR- rapporter även kallade hållbarhetsrapporter. Det teoretiska ramverket visar att företag som agerar på en oetisk marknad har en tendens att offentliggöra sitt CSR- arbete i högre grad än etiska företag. Syftet med denna studie är observera om det finns en skillnad i kommunikationen av CSR-arbete mellan etiska företag och företag som agerar på en oetisk bransch.

Sustainability has become more interesting to several companies through the last years, the trend attracts lots of attention around sustainability. Sustainable development means different to different people. The most frequent Definition that we have found and which we believes compare with our Definition of sustainable development.?a social change which satisfies daily needs without endanger next generation?s possibilities to satisfy their needs?.We have in this project commence from the English word sustainability and establish our own apprehension of its meaning, in the Swedish translation we have chose to call it sustainable development.This study is a part of an extensive project which is going on around the world and the material of the empirical study is designed after the international variation.Our study on over fifty small and medium sized enterprises has got the conclusion about what they think of sustainable development. We have compiled their answers and then the answers have been divided in three main categories.These main categories are:? Environmental-? Social-? Economic sustainabilityWe have also described what kind of obstacles which can be considered as standstill?s in the work with sustainable development, we have been summery them in three main categories:? Time? Cost? KnowledgeWe have seen that enterprises mostly see it as an competitive advantage to work with the main categories which is included in sustainable development, but the three standstill?s makes it difficult fore them to reach right up to sustainable development..

Uppsatsen handlar om hemlöshetsproblematiken i Östersunds kommun. Syftet med studien var att undersöka hur ansvarsfördelningen ser ut för hemlöshetsproblematiken, hur samverkan myndigheter emellan fungerar, märkbara förändringar i det preventiva arbetet med hemlösa, och vilken Definition av hemlösa som används i Östersunds kommun. Studien genomfördes med forskningsintervjuer. Studiens undersökningsgrupp bestod av Socialtjänstchefen, Socialnämndsordförande, Boendesociala gruppen och med kroninspektörer från Kronofogdemyndigheten i Östersunds kommun. Studiens slutsatser är att kommunen har det yttersta ansvaret (men det är hyresvärdarna som bestämmer vilka som skall vräkas) och följer Socialstyrelsens fyra Definitioner av begreppet hemlös, samverkan sker mellan samtliga intervjupersoner och hyresvärdarna.

This essay investigates how the author Oline Stig creates identities for her main characters in three short stories; Midsommar, Polly Maggoo and Den längsta dagen from the collection Den andra himlen (2007).My investigation is based on concepts chosen from psychology and narratology: First, Jonas Stier?s Definition of human identity. In his Definition he focuses on a person?s social context. He also considers identity formation as an ongoing, ever- changing process.

The purpose of this legal dogmatic Bachelor Thesis is to define the legal Definition of ?a rescue service? and illustrate the division of responsibilities between national authorities and the municipalities with regards to the execution of emergency response operations.?A rescue service? means the emergency response actions that national and municipal authorities are legally obliged to provide to prevent or minimise injury to people and damage to property or the environment when emergencies occur or seem imminent. In the following cases a national authority is responsible for providing the requisite rescue service:1. Search and rescue (air) ? the Swedish Civil Aviation Authority is the responsible authority;2.