Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

This thesis examines information visualization, infographics, as a method of advertising. To answer the initial research question of what makes infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This, together with three other campaigns, has been the basis for an analysis focused on function, appeal and persuasion. The result tells us that there are benefits to using infographics for an advertising purpose, because the method can act both attention-grabbing and convincing, depending on how it is used and designed..

Author: Camilla AnderssonTitle: The depiction of female and male elite soccer players in Aftonbladet and Dagens Nyheter ?  A quantitative and discursive analysis of the World Cup 2002 and 2003Level of education: CSubject: Media and Communication Studies Umeå University: Department of Culture and Media Studies Term: Spring 2004 Pages: 70 The purpose of this essay is that from a gender theoretical and critical discourse analysis perspective  study how the image of the Swedish football national teams and players in the 2002 World Cup (men) and 2003 (women) were constructed in the media coverage. I analyze articles published in Dagens Nyheter, Swedens biggest morningpaper and Aftonbladet, biggest eveningpaper. The method is based on a quantitative content analysis, and critical discourse analysis in which I use van Dijk's analytical approach. Issues :1. What constructed the World Cup in 2002 and 2003  players and teams, from a gender theoretical perspective in the mediatexts?2.

A change is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004).

ABSTRACT Poverty, and in particular child poverty, is a serious social problem. Statistics show that the number of children living in poverty has increased over the last ten years. Earlier research shows that there are huge gaps in our knowledge of how the actors in civil society handle child poverty. With this study we hope to help fill this gap. The aim of our study is to look at how four different organisations working in the civil society in Uppsala perceive and handle child poverty.

Today there are many students with behavioral and developmental disorders in schools. One of these disorders is ADHD. The medical designation ADHD stands for Attention Deficit Hyperactivity Disorder. I have chosen to research how two students with ADHD can be included in a fifth grade classroom.This research paper addresses the issues surrounding the student?s day-to-day life with a focus on the classroom.

Successful diversity management has become an increasingly pressing concern for companies and organisations, as the workforce has grown more diverse over the past few decades. Research on whether increased work group diversity has a generally positive or negative impact on results remains inconclusive. It has, however, been established that good diversity management is pivotal in creating conditions for the successful performance of diverse work groups. Although much attention has been directed towards explaining the translation of work group diversity into positive results, less attention has been given to the processes that underlie this translation and the way it is expressed in everyday leadership behaviour. This thesis revolves around a case study, at the Swedish bank Swedbank, which combines qualitative and quantitative elements to explore the successful leadership in nine diverse work groups at the local branch level.

Vad gäller reglerna om tidigare års underskott utgör koncernbidragsspärren en spärregel till den annars gällande huvudregeln att tidigare års förluster får kvittas mot framtida vinster. Koncernbidragsspärren inträder vid ägarförändringar och innebär förenklat att ett underskottsföretag är förhindrat att, under en period om fem år, kvitta kvarstående underskott mot koncernbidrag som underskottsföretaget mottar från företag som inte ingick i koncernen före ägarförändringen (nya företag). Underskott som uppkommer efter ägarförändringen får dock kvittas mot koncernbidrag från nya företag.Uppsatsen syftar till att analysera och granska reglerna om koncernbidragsspärren ur ett företagsperspektiv, vilket innebär att uppsatsen ser till reglernas bakomliggande syfte och till hur reglerna fungerar vid en praktisk tillämpning. Uppsatsen har ett särskilt fokus kring i vilken turordning koncernbidrag ska beaktas vid avräkning mot befintliga underskott när ett underskottsföretag mottar koncernbidrag både från gamla och nya företag i en koncern. I RÅ 2008 ref.

Since the release of Avatar in 2009, the 3D movie industry has experienced an apparent growth. Almost all blockbuster movies are being released in 3D at the cinema, but the 3D format has been met with mixed opinions by the consumers. Some argue that 3D is the future, while others believe that the 2D format is enough for an appreciated movie experience. Through a qualitative survey, twenty participants with 3DTV in their homes answered questions regarding their experience of 3D movies and what improvements they desire. We suggest that 3D film creates immersion, realism and effects that 2D films can´t handle.

Due to global climate change and the rising levels of greenhouse gases (GHG) in the atmosphere, the interest for seeking solutions for mitigation has increased. While much attention has been directed towards technical solutions such as carbon capture and storage (CCS), biogenic carbon sinks has also garnered significant attention. Previous studies have shown that coastal ecosystems such as seagrass meadows and mangroves have a much greater capacity for storing carbon (C) compared to terrestrial ecosystems. That raises the question if other coastal ecosystems, such as coastal wetland forests, that previously haven?t been considered as blue carbon habitats also contribute to coastal carbon sink capacity.

Our purpose with this thesis was to study how tourism providers deliver quality to their customers. We chose to carry out two case studies where we interviewed an owner of a camp site, and a municipal manager employed at another camp site. The questions were based on customer needs, service quality and dissatisfaction. The study gave us some useful aspects. The respondents told us that it was very important to the tourist providers to listen to the customer´s specific needs and to give them personal attention.

The purpose of the study is, through literature and interview studies, to analyze and draw attention to critical mindedness regarding news features in a multilateral way. In the interview 16 participants got to see three SVT news features with lack of criticism. Great importance was given to the spontaneous reasoning of the participant. The study is explorative and has given a number of hypotheses and ideas for further research concerning the subject. Among other things the study shows that previous beliefs affect the critical mindedness of the individual, that individuals have the ability to think critically if reminded and that the trust of the source and medium affects the critical mindedness of the individual..

Inspired by how to sketch a light cone from a flashlight in a comic I wanted to create an armature carried only by its own light cone. To manage this challenge I sketched in an architectural and sculptural way, where I chose to ignore the function of the lamp as long as possible.As a result I developed an armature with a stunning shape, with an illusion that it was carried by its own light cone. It could be hanged on a wall, placed on a table, pushed against a ceiling or standing on the floor.Depending of its size the light cone from the light source lightens up the surface and draws attention to the otherwise forgotten wallpaper or the undisposed statue in the darkness of the city..

This project consists of an adaptation, trial and evaluation of a model for practicing. Based on prior research I created a model aiming mainly to raise a musician?s self- awareness around the different parameters a performance consists of. An additional wish was for it to simultaneously assist the musician in monitoring his or her progress. With video recording and self-evaluation as the two main parts I tried the model by using it over a period of three months.

This text concerns itself with war, the just war theory, and the application of that doctrine on the ?war on terrorism?. I present different views on the theory's place in the discourse, its relevance for unconventional wars followed by the analyses of above mentioned empirical situation.Particular interest is given the criteria concerning proportionality, both ad bellum and in bello, due to in part its difficult nature, and the attention it has received from others. This paper asks the question: Is the just war theory adequate for analysis of modern war?There are few alternatives.