This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

This report discusses questions concerning wear on forest roads. The purpose of the work is to investigate if the wear on the roads will decrease when the speed limit gets lower for the trucks that transport the wood. A normal forest road, class B, was used in the study. In total 5000 m3f timber was transported on the road. Data about the road was measured with a profilograph car before and after the timber transport.

A historical study of intervention for aphasia may provide information on how speech and language pathologists work with people with aphasia. Aphasia is seen as an umbrella term for symptoms of language disorders caused by aquired brain injury. The overall aim of the present study was to describe and analyze the development of intervention for aphasia during the periods 1990-1999 and 2000-2010.The study was conducted by analysis of 83 medical records from two hospitals in Sweden during a period of 20 years. These decades were compared to each other and yo current litteraturein search for differences and trends in aphasia intervention.The Results of the present study revealed that intervention mainly focused on recovering the linguistic ability in both the 1990s and 2000s. Intervention and literature focusing on communication seem to increase during the 2000s.

This is a thesis about The Eight Circuit Model, a modern mind map developed for the purpose of illumination and enlighenment by Dr. Timothy Leary in the 1970s. Later, authors such as Robert Anton Wilson and Antero Alli elaborated upon the idea to make it more wholesome and compatible with other ideas expressing the same basic principle. In short, it is an intellectual abstraction of the evolution of consciousness through a series of eight stages, which Leary called Circuits. By looking at the brain as an evolving bio-computer, with thoughts working as software, upgrading itself through neurological imprints, Learys created a Hero's Journey for the modern age.The thesis tries to analyze this idea, as it is presented in Robert Anton Wilsons Prometheus Rising, through the lens of the discourse category ?Western Esoterism.? A hard-to-define subject but described as ?the dialectic of the hidden and the revealed in the field of religion.?.

Syftet med denna studie var att beskriva arbetsterapeuters erfarenheter av att arbeta i ett team med rehabilitering av vuxna med en förvärvad hjärnskada. Sex arbetsterapeuter verksamma på rehabiliteringskliniker i Västerbotten och i Norrbotten intervjuades. Det insamlade materialet analyserades utifrån en kvalitativ innehållsanalys och resulterade i tre kategorier: ?Strukturens betydelse för en effektiv rehabiliteringsprocess?, ?Samarbete ger rehabiliteringen ett mervärde? och ?Arbetsterapeutens roll med aktivitet i fokus?. Resultatet visade på behovet av ett strukturerat arbetssätt i teamet där en gemensam ledare är betydelsefull för att driva rehabiliteringsprocessen.

AbstractThe purpose with this study is to find out how pedagogues, who teach in the early years of primary school, motivate and stimulate all pupils so they want to read a lot of fiction. The research also includes finding out more about why the pedagogues work as they do. The research starts with a study of current literature which deals with how teachers should work with motivation and stimulation in school. To find out how the pedagogues work in school I have made qualitative interviews with four pedagogues who work in the early years of primary school. The result shows that all of the pedagogues motivate and stimulate pupils in similar ways.

The metaphor has been among us since a very long time, but despite over 1.000 years of reflection it is still uncertain how one should understand the concept. There are few, if any, doubts how to understand the definition of metaphor, but is it possible to find a real distinction between the metaphorical and the non-metaphorical? In this essay I seek an answer to when a metaphor is a metaphor or when it is instead a generally accepted concept of how something actually is. I will use previous research on the topic from Aristotle, Friedrich Nietzsche, Paul Ricoeur and George Lakoff and Mark Johnson. These persons have given me a wide perspective and approach to the metaphor ? and when a word should be considered as a metaphor or not.

The purpose of this project was to find out how reading is affected, and not affected, by different elements on a start page. The site I was studied belongs to the magazine Fitness Magazine, and the current site has a problem. The editorial texts and articles don?t reach out to the visitors. The goal was to make a proposal for a new first page of the web site that highlights the texts and the reading.With the help of interviews, user testing and textual analysis, I studied if the texts were in itself that caused the problem or if it was the design.

The aim of this study is to explore the fundaments of all psychoanalytic interpretative models, and especially the psychoanalytic literary criticism. Drawing from different fields as affect theory, neuropsychology and Lacan's structural psychoanalysis, strong evidence is found that language in itself contains and transmits affects.The empiric study indicates that different readers of a text, regardless of their interpretation of the text, show similar changes in mood as a function of the text. This seems to be possible as an effect of the separation of the sign between the signifier and the signification. And this supports that the signifier has some kind of direct access to the affects. This is due to the fact that the signifier belongs to the imaginary protolinguistic level while the signification belongs to the symbolic and linguistic level of a higher order.

The purpose of this Masters thesis is to accomplish an understanding for childrens librarians purchases of juvenile books. Two main questions are to be answered: - Which considerations do childrens librarians do when buying juvenile books and which goals and motives are behind their purchases? - What do childrens librarians think that their knowledge and competence consists of and how is that knowledge useful when buying juvenile books? To answer the questions qualitative interviews with five childrens librarians have been carried out. The material has been analyzed through a theoretical construction consisting of theories about collection development, book selection and quality judgments. The conception tacit knowledge silent knowledge from Michael Polanyi has also been used for interpretation.

The purpose of this master thesis is to investigate what the work situation of children's librarians looks like in the year 2000, after the changes in society which took place since the 1980's. Did the tasks of children's librarians change during the nineties, and if so, in what way and why have they changed? Which new knowledge needs emerged for children's librarians during the nineties, and what was the cause of these new needs? Finally I want to know which needs for professional development arose, and how these needs are fulfilled. The thesis is based on qualitative interviews with children's librarians, library managers, library consultants, one representative of the Swedish school of Library and Information Studies and one member of SAB's children and youth committee. The study reveals that the identity of children's librarianship is strongly associated with the stimulation of language and reading.

Detta examensarbete har gjorts på uppdrag av SP Maskiner AB och berör längdmätningsenheten på skördaraggregatet SP451LF. Pulsgivaren i den befintliga längdmätningen anses inte nå en acceptabel livslängd och därför skall ett sensorlager prövas som ersättare.Uppdraget består i att söka ett lämpligt sensorlager, dimensionera en komplett mäthjulslagring samt att ta fram ett konstruktionsförslag till prototyp på längdmätning.Arbetet begränsas av att den omkonstruerade längdmätningen skall passa på SP451LF aggregatet. Det betyder att längdmätningens infästning mot aggregatet inte får förändras och dess yttermått måste hållas inom de gränser som aggregatets chassi tillåter..

This thesis examines five deposits, some of which contain stone axes, at the settlement in V?nersn?s, Sweden. Two of them date to the late Mesolithic era. The aim is to explore the ritual world of the late Mesolithic in V?sterg?tland, Sweden and its relationship to the landscape.

Ovarian stimulation in assisted reproduction often leads to the production of a high number of oocytes. After fertilization of these oocytes, the resulting embryos can be cryopreserved for later use. Vitrification is a recently introduced method for cryostoring embryos, showing high survival rates for both cleavage stage embryos and blastocysts. Characteristic of vitrification are high concentrations of cryoprotectants and ultra fast freezing which makes the material glassily. A major concern with vitrification has been the direct contact of the cryo-solutions with liquid nitrogen.

The purpose of our essay is to develop an understanding and an insight for the fashion industry. We want to examine what the creative industries can learn from the unique position that fashion hold in a field between commercialization and art. We used a theoretical ground to enlarge our understanding for the distinctive place that fashion holds. To gain further insight in the fashion industry we complete the theory with empirical facts. The empirical facts were collected through a qualitative method with deep-going interviews.