Mode en gråzon?
En studie av modebranschens position mellan konst och kommers
The purpose of our essay is to develop an understanding and an insight for the fashion industry. We want to examine what the creative industries can learn from the unique position that fashion hold in a field between commercialization and art. We used a theoretical ground to enlarge our understanding for the distinctive place that fashion holds. To gain further insight in the fashion industry we complete the theory with empirical facts. The empirical facts were collected through a qualitative method with deep-going interviews. The selection of informants was based on personal experience and insight of the relevant subject.Theory and empirical facts was a tool to gain understanding for the fashion industry. Our purpose was not to make generalization of the subject instead we focus on analyze and understand fashion in a field between commercialization and art.