AbstractVäxjö University, School of Social SciencesBachelor thesisTitle: Varför en rädsla för alternativmedicin? En studie om hur EU?s kosttillskottsdirektiv har implementerats i Sverige.Author: Annica BlomstrandSupervisor: Anne Haglund-MorrisseyThe aim of this study is to investigate the process of legislation and implementation of the directive of the European Union on the food supplements, focused on member state of Sweden.There are two questions in this study: What was the process of legislation in the period when the Directive on the food supplements became established? and How does the implementation of EU?s decision on the food supplements works in reality? In order to answer these questions, two different methods were used. One was qualitative analysis of the available text and the other one case-study (qualitative including interviews)The conclusion is that the implementation has not been successful. The process of legislation has followed its traditional way, which in its turn did not leave so much space to the thorough implementation of the Directive. Unfortunately, this is a process that overlooks citizens and countries with different premises, affected by the decision.Keywords: EU, kostillskottdirektivet, lagstiftningsprocessen, implementering, organisationsteori, fallstudie.

The purpose of this thesis project was to study how different companies are working with LastTime Buy and through that study propose improved ways of working with this for Scania CVAB. The project aimed at studying the work processes from three different perspectives:decision models, quality aspects and liability aspects between companies.To study this, qualitative interviews with one or several representatives from differentcompanies that are affected by or involved in Last Time Buy were used. Representatives wereselected partly from Original Equipment Manufacturers, suppliers, component manufacturersand companies offering third part solutions for Last Time Buy. The companies also reflecteddifferent industries. The interviews aimed to create an understanding for the methods used atthe different companies but also the ways of thinking and the knowledge behind the choice ofthese working methods.The analysis shows that the Original Equipment Manufacturers used very similar decisionmodels for Last Time Buy, but that external factors or the company strategy made them reachdifferent results.

When a decision is to be made on what long term strategic forest management plan to use, consideration must often be taken to multiple objectives. Such decisions are very complex and a promising approach to handle them is by Multiple Criteria Decision Analyses (MCDA). The study is based on the problem that the MCDA that have been implemented into forest management planning have only had capacity to compare and evaluate a limited number of management plans; which means that there is a risk the most suitable plan is missed. The aim with this study was to test the applicability of combining the MCDA tools: the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and the Analytic Hierarchy Process (AHP) for including consideration to multi-objectives into strategic forest management planning. The study was based on the process of creating and selecting a management plan, using Heureka PlanWise, suitable for all the major objectives found in the forest holdings of a municipality in northern Sweden.

The main thing we wanted to find out with this thesis was, can reading aloud help the natural language development. We also wanted to know how libraries in Sweden work with reading aloud and if children with reading and writing problems are being helped by being read to. We also wanted to find out what authoritarians on literature think a good reading-aloud novel should contain. To find this out we decided to do a literature study, we have taken part of a number of authoritarian opinions on this matter and we also studied some theories on this subject. We also decided to do a couple of interviews to exemplify how regular libraries work with reading aloud.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

During 2004 to 2008, The United States Marine Corps (USMC) executed counterinsurgency operations in Anbar Province with the purpose to stabilize one of the most violent areas in Iraq. The Marine Corps successfully managed to suppress the insurgency as violence dropped dramatically in late 2007. What did the marines do in order to suppress the insurgency? Why did violence drop in the province? The Marine Corps approach and procedures have been examined earlier through theories of organizational learning and adaptation. However, there is an absence of studies aiming to analyse the Marine Corps? counterinsurgency approach through the analytical lens of counterinsurgency theory.

The purpose of this thesis is to study the level of democracy within the European Union (EU). To do so the following issues were examined: How the EU works and the efforts it has made to improve levels of democracy; and the degree to which the EU fulfils the criteria set by Robert Dahl in his theory of polyarchy.The study is based on a qualitative text analysis. The focus of the analysis is documents released by the EU that can be connected to democracy, and human and fundamental rights. The theory of polyarchy proposed by Robert Dahl and Joseph Schumpeter?s theory of democracy are the principal theories applied.

The public relations business has grown from almost nothing to a large international industry the last decades. Throughout the history the industry has struggled with a lot of critique and public relations has become a negative symbol for manipulation of information. Because of this negative view of the industry and the medial change taking place, the purpose of this study is to investigate how two different generations think about public relations. More accurate, the study will through a qualitative interview study explore how young people from a highschool in Luleå and elder people from Luleå township thinks about pubic relations, and most imortant why they have this particular view. By creating four focus groups, two with men and two with women, this also enables a comparative study between the gender. The focus groups were later analyzed and compared to two selected groups of theories on public relations, the theories were positive and critical theories compound in two categories.

In order for any society to exist there must be a sense of belonging. In other words "We" need to be made distinctive and differentiated from "the Others". The aim of this thesis is to examine the processes behind the making and upholding of collective identities and the consequences of doing so. Theories regarding stereotypes, enemy images, power over the discourse and glocalization have therefore been applied to an empirical example in the form of a case study.The study is made on the municipality of Laxå in Sweden. Representatives on assumed key positions have been interviewed on their and Laxå's inhabitants views on the asylum seekers in the community between the years 1986 and 2005.Yet another aim of the thesis is to examine the possible connection between the perceived collective identity and the decision to close down the asylum facility in Laxå.

The aim of this thesis is to discover facts about the Sweden democrats by looking at statistics of five different municipalities. The main question at issue is: What can you say about the Sweden democrat's voters by researching the voter statistics of the voter districts in the municipalities. The five municipalities who are the object of the study are, Helsingborg, Hässleholm, Landskrona, Svedala and Trelleborg.The Method for this thesis is a case study of five municipalities in Skåne. I have been researching the voterstatistics in the local voterdistricts of 2002 and 2006. I have compared The Sweden democrats with the Social democrats, the conservative party (Moderaterna), and the liberal party (Folkpartiet Liberalerna).The theories that this thesis is based on are voterbehaviour and rightwing-party theories.The Results are that one can not see any signs of the Sweden democrat's success being a result of a far-reaching right wave.

Denna uppsats lyfter ut Graham Allisons tre teorier från boken Essence of decision och applicerar dessa på U 137-krisen. Krisen inträffade 1981 då en sovjetisk ubåt gick på grund utanför Karlskrona. Var och en av de tre teorierna är ursprungligen gjorda för att förklara beslutsfattandet under Kubakrisen utifrån olika perspektiv. Uppsatsen prövar de tre teorierna på U 137-krisen och utser den teori som bäst förklarar utrikespolitiskt agerande under krisen. Huvuddelen av uppsatsen beskriver de tre teorierna Rational actor model, Organizational Behavior samt Governmental Politics och applicerar dessa på U 137-krisen.

This essay points at the importance of public libraries as arenas of meetings between refugees and the local population, and by this - creating social kapital in the society as a whole. The researchers Aabø, Audunson and Vårheim have created theories about low-intensive meeting places, that means ? neutral, public places where accidential meetings with different strangers can happen, which can create social capital and trust among each other. To complement these theories I also use Vårheim who have implementet social capital-theories to the sphere of public libraries. These two theories complement each other and can help me investigate two public libraries in a rural area in Sweden.

There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

Is it possible, and suitable, to use multimedia in classic literature studies at Swedish upper secondary school? What alternatives are there?  Is there any foundation in the curriculum for an expanded conception of text as in multimedia?  Will the conception literacy support use of multimedia in classic literature studies, and in what ways? How do we generally look upon the definition text, is it only printed letters, or something more? To get an answer to the questions we decided to examine a number of theories, Gardner?s theory about the different intelligences, the conception literacy and the expanded text concept. In these three theories we took our starting-point for the following work. The main subjects became two interactive sights on Internet and one CD-ROM, all containing classic literature. Our previous knowledge in this subject field was very meager.  This work has given us an opportunity to discover some of the multimedia that is available, and the result we have come to is that multimedia absolutely belongs in studies of classic literature as well as in other subjects.

This Master Thesis has its basis in a political decision made by Centerpartiet. The primary goal of the decision was to construct a new government agency, with the power to decide over all areas concerning social insurance. To be able to do this safely, by a merge of two different agencies, the thesis looks at different earlier merges for signs. First of all two agencies, Swedish Tax-agency and Swedish Prison and Probation Service, are studied because they are considered succeful in their earlier merges. Two main signs are that it took a long while and that the organisations worked with similar things before the merge.