The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.

Denna uppsats undersöker fem svenska politikers språkbruk på Twitter. Syftet är att få fram hur abstrakt deras språk är på Twitter och analysera vilka likheter som finns mellan språkbruket på Twitter och ett mer traditionellt politikerspråk. För att analysera detta har en kvantitativ textanalys använts med variabler från främst den systemisk-funktionella grammatiken, men även vissa lexikaliska aspekter har undersökts.De politiker vars inlägg granskats i studien är Göran Hägglund, Gudrun Schyman, Leif Pagrotsky, Birgitta Ohlsson och Fredrick Federley. Urvalet var ett sådant att 100 Twitterinlägg från varje politiker där de själva var ursprungsavsändaren (inte svar eller vidarebefordring av text) användes och analyserades. Dessa politiker valdes eftersom de omnämndes av Aitellu i deras Twitterbarometer 2012 som de mest inflytelserika aktiva politikerna på mediet.Huvudresultaten för studien är att det går att knyta tendenser av abstraktion till politikernas språkbruk genom bland annat otydliga förkortningar.

The neo-classical conception of the market place does not provide a framework to account for ethical or moral action. As a result, the neo-classical model is unable to explain the impact of ethical and moral issues on business sustainability present in the modern economy. To address this limitation, this thesis investigates whether theories of ethics can help explain the motivations and actions of stakeholders within the field of Corporate Social Responsibility (CSR). In addition, the thesis explores whether theories of ethics are presented differently within aspects of the stakeholder model. Semi - structured interviews were conducted with various stakeholders within the CSR sector, including a NGO, a commercial firm and a CSR consultancy firm.

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

Titel: Köpt, ägd och förtjänad ? en studie om attityder gentemot olika reklamtyper på Facebook.Författare: Albin Yngve och Anton FridolfssonUppdragsgivare: Institutionen för journalistik, medier och kommunikation, Göteborgs universitet.Kurs: Kandidatuppsats i medie- och kommunikationsvetenskap vid Institutionen förjournalistik, medier och kommunikation, Göteborgs universitet.Termin: Höstterminen 2014Handledare: Malin SveningssonSidantal: 51 sidor, inklusive bilagor.Antal ord: 18202Syfte: Att undersöka användarnas inställning och attityd när det kommer till att ta del av olika formerav reklam på Facebook.Metod: Kvalitativa fokusgrupper.Material: Två fokusgruppsintervjuer med personer från olika generationer (60-talister vs 90-talister).Huvudresultat: Resultatet visar att de tillfrågade respondenterna inte anser att reklamen på Facebookär irriterande i den mån att det förstör användarupplevelsen. Den reklamtyp som uppfattas mest positivär förtjänad reklam. Den reklamtyp som uppfattas mest negativt är den köpta reklam som är placeradtillsammans med det användargenererade innehållet - och därmed stör målet med huvudanvändningen.Dessa uppfattningar är generellt sett likvärdiga sett över båda de undersökta generationerna.Respondenternas inställningar till riktade marknadsföringsinsatser är något tudelad. Ur ettintegritetsperspektiv är de tillfrågade sextiotalisterna något mer tveksamma till riktad reklam ännittiotalisterna.

A large part of the daily life today means being active online and to take part in the interactions that occur there. The accessibility which social media brings, means that you can reach and be reached in several ways and there are many different ways in which information can be disseminated. Social media supports the learning process. The aim of this study is to examine how upper secondary schools students' use of social media and how it can be used as a tool for informal learning. Our study is based on the socio-cultural perspective where interaction and social cohesion is a big part.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.

AbstractThe purpose of this essay is to investigate the views Swedish elementary school teachers produce on the subject of ethics. The teachers? thoughts on selection among ethical notions is described and also how these notions are assessed. The essay proceeds from the central content and the knowledge requirement in the syllabus of religious knowledge.The empirical survey is based on qualitative scientific interviews with four teachers employed in grades 4-6 at different schools.The teachers find ethics in its current state of the syllabus hard to define and they find encounters with parents and pupils difficult in their tasks. The selection of ethics is decided by previously planned basic values education or from conflicts erupting during schools hours.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.

I studien studeras hur komplexiteten kring sociala medier kan studeras, samt pa? vilket sa?tt sociala na?tverk a?r relaterade till na?tverken i sociala medier och hur det pa?verkar konsumenterna. Syftet med studien a?r att underso?ka de sociala medierna i fo?rha?llande till de sociala na?tverken med fokus pa? konsumentbeteende och da?rigenom skapa en generell modell som fo?rklarar problematiken. Studien bygger pa? en litteraturstudie som i fo?rsta hand sammansta?llts av artiklar med fokus pa? a?mnesomra?dena sociala na?tverk, elektroniska sociala na?tverk och sociala medier. En enka?tunderso?kning gjordes fo?r att sammansta?lla konsumenters a?sikter om a?mnesomra?dena, i syfte att tillslut utmynna i en analys och diskussion. Det ga?r att konstatera att sociala medier har vidgat det sociala na?tverket fo?r den enskilde konsumenten. Detta resulterar i att den enskilde konsumenten nu kan komma i kontakt med fler akto?rer och andra konsumenter som i ma?nga fall kan vara oka?nda.

Social media is used widely around the world by millions of people every day. In this report an analysis has been made of how organisations that are directed towards marginalized adolescents and young adults, are using social media in their working processes. The data has been gathered through qualitative interviews and case studies of three organisations, which are in different stages in their use of social media. The results from the study indicates that every chosen organisation wants to use social media applications for the same purpose, which is to be available where their target audience is situated, but their progress is reduced by elements such as priority, lack of knowledge and time..

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.