This thesis deals with young people´s attitudes towards advertising on Facebook, which type they prefer and how it should be presented. The purpose of the essay is to offer advertisers a better knowledge concerning the Facebook users advertising preferences. This knowledge can be used to produce advertising with a higher chance of acceptance among Facebook users. The results have been collected by a quantitative survey and they are presented in statistic form. One of the main results was that young people wanted a more individual adapted type of advertising.

This study deals with the distinct difference in media attention the earthquake-disaster in Haiti and the flood-disaster in Pakistan got in 2010. There may be many reasons to this divergence, but this study focuses on how news articles can create compassion.   This study, with its critical perspective, examines how two daily papers in Sweden portray the suffering of the victims of the catastrophes in Haiti and Pakistan, and create compassion for them. Furthermore it asks the question who benefits from the newspaper?s description of human suffering in the third world.   The result shows that the manner of which Swedish daily newspapers report from the catastrophe in Haiti creates an emotional involvement, which most likely leads to compassion. Furthermore it shows potential to lead the readers to identify with the suffering people in Haiti.   The Swedish daily newspapers report of the catastrophe in Pakistan on the other hand, does not involve the reader on an emotional level, but gives them the role of a spectator.

In October 2006 the media began investigating the four ministers Billström, Borg, Borelius and Stegö Chilò who were all being accused of miner tax fraud. The two women, Stegö Chilò and Borelius became the primary victims of an extensive media hunt where the media already had made their minds up; the women had to go. The more the women tried to explain themselves, they only seemed to be digging themselves into a deeper hole and ten days into the ?hunt?, the media got their way, the women resigned while the men, even today remain on their positions. What was it then that made the outcome so different regarding the four ministers when the only thing to really set them apart was their genders?With support of theories from Giddens, Habermas and Thompson as well as theories regarding media, gender and the medias ethical responsibility we have in a qualitatively narrative analysis studied 20 articles from Dagens Nyheter and Expressen.

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

AbstractThe purpose of this essay is to investigate the views Swedish elementary school teachers produce on the subject of ethics. The teachers? thoughts on selection among ethical notions is described and also how these notions are assessed. The essay proceeds from the central content and the knowledge requirement in the syllabus of religious knowledge.The empirical survey is based on qualitative scientific interviews with four teachers employed in grades 4-6 at different schools.The teachers find ethics in its current state of the syllabus hard to define and they find encounters with parents and pupils difficult in their tasks. The selection of ethics is decided by previously planned basic values education or from conflicts erupting during schools hours.

This is a study concerning the conventions surrounding death and it´s rituals during the latter half ofthe 21th century. The study´s main material is the official magazine of SBF - Sweden´s funeral association ? Memento. By studying the undertaker and the self-image of his services at an intervalof years from 1945 to 2005, one is able to notice certain changes of values concerning what afuneral, a chest and a tombstone really is ? or rather how the meaning of these symbols of death slowly shifts from the ?dignity? of death towards the self-expression of the individual.In the 1940´s towards the 80´s, there is much talk of giving the dead a ?dignified? funeral and burial, and this is how the undertaker defends himself against public critique of his or her´sprofession´s ?trade with death?.

From a time where employees often remained at one company until retirement, globalization and changed employment patterns have created a more mobile labor market in the last years. In an effort to expand the connection between organization and employee a rising interest in corporate alumni networks has emerged. Previous research has shown that conditions for such networks are formed through employees social identification, perceived organizational support and organizational citizenship and can be shaped by company's HR practices.This paper aims to examine two case companies' perceived benefits through alumni relations as well as their HR prac-tices, in order to increase understanding surrounding the relationship between the two areas. Further the study intends to draw conclusions about the role of corporate alumni networks in the creation of the received benefits.The study indicates that HR practices, through the creation of an organizational citizenship behavior, can influence the conditions for beneficial alumni relations. Results show that some expected benefits of alumni relations can be re-ceived through strong citizenship.

The tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination.The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist destination?This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the destination. The study shows that networks have an important role in creating a unified tourist product of the destination, and in reaching out to the potential visitors through joint destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a destination and to secure the quality of the tourist destination and its tourist products..

Archives can tell us many things about the past. The purpose of this guide is to facilitate the work of those who want to know more about the documents associated with death sentences. The guide gives a brief introduction to the history of the death penalty in Swedish legal history, to the legal process and to the judicial authorities. It also adresses the relationship between the various bodies and the relationship between law and jurisprudence. The guide presents primarily the archives of Nedre justitierevisionen and of Svea hovrätt.

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

Syftet med den här uppsatsen är att undersöka på vilka sätt köns- och sexualitetsdiskurser kommer till uttryck i sociala medier i relation till framställningen av kön och sexualitet i tv, och vad det kan bero på. Syftet är även att undersöka vilken betydelse meningsreproduktionen och diskurserna på sociala medier kan ha för användarnas föreställningar om kön och sexualitet. Frågeställningarna är: ?Reproduceras köns- och heteronormer under hashtagen #paradisehotelse på Twitter? I så fall, på vilket sätt och vad kan det bero på?? och ?Skulle interaktionen med tv-programmet Paradise Hotel via Twitter kunna ha någon betydelse för Twitter-användarnas föreställningar om kön och sexualitet? I så fall, på vilket sätt??. För att uppnå syftet genomförs netnografi och kritisk diskursanalys av inläggen på hashtagen #paradisehotelse.

Syfte: Syftet med denna studie a?r att skapa en fo?rsta?else fo?r hur ett fo?retags kommunikation pa? Facebook pa?verkar mottagarens kognitiva, affektiva och konativa lojalitet till fo?retaget.Metod: En kvalitativ metod var la?mplig fo?r att fa? en djupare fo?rsta?else vid besvarandet av studiens syfte. Fo?r att kunna studera fo?retagens kommunikation pa? Facebook genomfo?rdes en netnografisk analys av tva? kla?dfo?retags Facebooksidor. Da?refter genomfo?rdes semi-strukturerade intervjuer med personer som fo?ljde de tva? fo?retagen pa? Facebook fo?r att fa? en fo?rsta?else hur deras lojalitet pa?verkas av Facebooksidorna.

As computerized communication and the Internet have evolved, the possibility to express and affirm one?s identity in new ways has also been created. Facebook, which has taken a leading role among the social fora on the Internet and succeeded worldwide, is my choice of study due to the number of people that actively choose to present themselves on it. The purpose of this thesis is to study the identity construction on Facebook through the activities a member partakes in, as well as how the presentation of oneself is written and if it is a result of a self-reflective process of the individual.The rationale for the qualitative study has been personal interviews in order to get an insight into how the individuals use and present themselves on Facebook and - in the interaction with others ? how they construct their own identity. My hypothesis has been that we, in the interaction with others, have a great possibility to create and understand our own identities. The study results show that identity formation is a constant process and that it is indeed a self-reflective project.

The new media landscape is growing by the minute with blogs, web pages and different communities. The latest phenomenon that has grown rapidly throughout the world is Facebook. This is at new platform for communications where individuals can meet and socialise. Even political actors have started to appear on this community to work and spread their opinions. Several of the Swedish political parties are represented with different group, among them we have the two biggest political youth organisations: MUF (Young conservatives) and SSU(Young socialists).This study examines how Facebook can be used as a tool to create opinion.

This study has researched different motivations for user participation in brand related activities on social media. The study used three types of participation to evaluate motivations for user participation. These types were the following: consuming content, contributing to existing content and creating new content. An online questionnaire was distributed on brand Facebook pages and was used as a foundation for two focus group interviews that were then held. The goal of the study was to see what motivates user participation, in order to aid companies and organizations in understanding users.