Syfte: Vi vill ta reda på vad som gör ett varumärke i modebranschenstarkt, samt hur ett företag bör agera för att åstadkomma det.Metod: Vi har använt oss av en kvalitativ ansats och har genom sjupersonliga intervjuer samlat in vårt empiriska material. Genom enabduktiv metod har vi undersökt om empiri och teoriöverensstämmer. Vi har sedan utgått från vår frågeställning ochfört en diskussion.Slutsatser: För att skapa ett starkt varumärke inom modebranschen är detviktigt att vara konsekvent i sitt uttryck. Produkten ochvarumärkesidentiteten måste samspela, även då produkten förnyas,och identiteten måste vara tydlig för konsumenten att minnas.Företagen kan påverka konsumenten genom kommunikation, ochPR har en betydande roll för hur varumärket presenteras i media.Den grafiska identiteten blir varumärkets kostym utåt och ensymbol för densamma. För att skapa ett starkt modevarumärke börvarumärket och produkten vara i linje med varandra och konstantförändras tillsammans.Purpose: We want to find out what makes a fashionbrand strong and how abusiness should act to achive that.Method: We have used a qualitative approach and have collected ourempiric data through seven personal interviews.

Syfte och mål: Syftet var att modifiera och utvidga det generiska instrumentet ?Postoperative Recovery Profile? (PRP) för att utvärdera återhämtningen efter kranskärlsoperationer (Coronary Artery Bypass Grafting (CABG)). Bakgrund: Efter en kranskärlsoperation riskerar patienterna att drabbas av en mängd olika postoperativa symtom. Goda kunskaper om återhämtningsprocessen är en förutsättning för god omvårdnad. Vi kunde inte finna något procedurspecifikt instrument för utvärdering av de postoperativa symtomens omfattning och varaktighet efter denna typ av operation. Design: För att utveckla ett procedur-specifikt instrument i form av ett frågeformulär användes en kvantitativ design. Metod: Det generiska instrumentet PRP innehållande 19 punkter, modifierades och utökades med procedur-specifika symptom som identifierades genom en litteraturöversikt. Innehållsvalideringen genomfördes med sjukvårdspersonal (n = 15), inneliggande patienter (n = 12) och polikliniska patienter (n = 4).

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.Jönköping Bandy?s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.The intention was: ?Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.? and was torn apart into these three questions:What core values does Jönköping Bandy have, and how can we convey them through the visual identity?Which visual materials does Jönköping Bandy need?How do other teams in Allsvenskan Södra merchandise themselves through their websites?The work began with a study of relevant theoretical literature, with focus on graphical design.

SummaryAt the summer festivals and it?s campsites there are each year thousands of tents left behind. Last year, at the Peace and Love festival in Borlänge, 220 tons of garbage was left behind at the festival area, much of which is tents. 69% of festival goers have at some point left behind a tent on a festival campsite. Many of these tents is purchased very cheaply, for a single festival.

This paper discusses the world heritage of Falun and its influence on the marketing of Falun as a destination. The reason for this study is the fact that world heritage nominations can lead to an increased pressure on the destination and an increase in popularity for the place. A world heritage is something unique and odd that can be used in the marketing of the destination in the purpose of attracting tourists, company investments and so on. It has been vital for the study to interview people that work with marketing or have important rolls within the world heritage.With this background the study is focused on three major questions:What meaning does the world heritage have in the marketing of Falun?Is the world heritage important for Falun? If yes: For who and why?Which organisations/persons in Falun have the greatest influence on the marketing process?In order to answer or discuss this question there are discussions in the paper regarding the notions of place marketing as well as the importance of a well outlined marketing strategy as a basis for the formulation of a product portfolio and segmentation strategy as well as strategy for developing a strong profile on the market.The answers to the question are relative and can have a different view in the future.

Ethnic discrimination is still a problem in the Swedish employment market. The Ombudsman against Ethnic Discrimination received 154 complaints relating to discrimination due to ethnicity in the working life in 2012. In addition, reported unemployment rates in Sweden differ markedly between native-born and foreign-born. The purpose of this paper is to investigate how protection against ethnic discrimination in recruitment looks like in Sweden and describe different methods an employer may use to prevent that ethnic discrimination occurs in recruitment situations. The first and second issue of the essay concern what protection there is in Sweden against ethnic discrimination in recruitment situations, based on international and national law. The traditional legal dogmatic method, which describes the valid law, is used in these sections.

Syftet med studien var att undersöka om det förekommer skillnader i upplevelsen av oral hälsorelaterad livskvalitet hos personer som överlevt akut hjärtinfarkt jämfört med personer som inte har haft hjärtinfarkt.Studien genomfördes under åren 2001-2002 och alla personer som sökte vård vid ett mellanstort sjukhus i södra Sverige med diagnosen akut hjärtinfarkt och som överlevt infarkten inkluderades i studien. Kontrollgruppen bestod av vänner (n=69) till personerna som hade överlevt akut hjärtinfarkt samt personer (n=90) från en tidigare undersökning från samma sjukhus och som överensstämde i kön, ålder, socioekonomisk bakgrund och rökstatus. Totalt deltog 154 personer som överlevt akut hjärtinfarkt och 159 personer i kontrollgruppen.Mätinstrumentet som användes i studien var Oral Health Impact Profile (OHIP), vilket är ett frågeformulär för att mäta självupplevd munhälsorelaterad livskvalitet. Formuläret ger mått på dysfunktion, obehag och funktionshinder relaterade till munhålan. OHIP består av 49 frågor, fördelade över sju dimensioner: funktionsbegränsningar, fysisk smärta, psykiska problem, fysisk oförmåga, psykisk oförmåga, social oförmåga och handikapp.Resultatet visar att inga statistiskt säkerställda skillnader fanns mellan de personer som överlevt akut hjärtinfarkt och kontrollgruppen i de sju dimensionerna i OHIP.

Piled friction soil show a set-up which is increasing with the time after installation. The cost could be reduced if the set-up had been taken into account when designing but in Sweden it is very unusual to do that. Previous studies showed that set-up can vary between 25 % and 75 % during the first 90 days after pile installation. This showed that the effect of the phenomenon is difficult to predict. A study involving five projects have been carried out by specifying certain parameters like pile type, method for pile installation and test method for measure the bearing capacity in friction soils located in Sweden.

The environmental demands are increasing when it comes to product development. EcoDesign isabout minimizing the environmental impact of a product, considering the entire life cycle of it,without compromising other qualities like function or cost. In this master of science thesis amobile phone has been analysed with Ten Golden Rules in EcoDesign regarding production, useand End of Life. Also a functional and an environmental profile were made. The goal was tomake a new concept phone, based on the previous analysis, which communicates userfriendlinessand sustainable development.

Inledning: Bandy är en vinterlagsport som innehåller både fysiska och tekniska krav. Till författarnas kännedom finns begränsat med vetenskaplig forskning om bandyspelares fysiska krav under match. Syfte: Syftet med denna studie var att beskriva manliga elitbandyspelares rörelseprofiler utifrån total distans, maximal hastighet, medelhastighet, speltid, hastighetszoner och acceleration under matchsituation mellan olika spelarpositioner. Metod: Datainsamlingen utfördes med tio hertz GPS-enheter på ett elitserielag i bandy från mellersta Sverige under säsongen 2014/15. Sex till åtta manliga elitbandyspelare studerades under elva matchtillfällen.

- To be trapped in a roller-coaster That ?s how some of the patients are describing the situa- tion of living with heart failure. To be stuck in their home not knowing if they will have to seek care today and not knowing if they will have the energy to attend that birth- day party later this week.Each year 2-3% of the Swedish population are diagnosed with heart failure, which results in 30,000 new individu- als with the disorder. Cardiovascular disease is rapidly in- creasing in the world and before 2030, people with heart failure will increased by 100%. Our improved living condi- tions and better health have allowed us to grow older and made us more dependent on other types of care, care at home.Today the patients are only looking for changes in weight and if they have excessive water in their body.