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2707 Uppsatser om Customer-oriented behavior - Sida 64 av 181
Luxury fashion brands on social media: a study of young
The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..
Av gammal vana : En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must increase.The aim of this study is to form an understanding of why Swedes do not purchase more food products online. The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at hand two focus groups were assembled.
Köpbeteenden i en inredningsbutik
Syfte: Syftet med denna studie är att kartlägga kundernas köpbeteenden i en inredningsbutik, Divas Boning och att diskutera hur dessa kan påverkas och bidra till ökad konsumtionsnivå hos kunderna. Metod: Vi har valt att använda oss av både en kvalitativ metod i form av en intervju samt en kvantitativ metod i form av en enkät. Dessa presenteras var och en för sig i empirikapitlet. Analyser har sedan gjorts också uppdelat i kvantitativ- och kvalitativ data. Resultat & slutsats: Vår studie visar att det är av stor vikt att Divas Boning tydligt positionera sig och arbetar med sina kundrelationer. Vår studie visar även att valet av sortiment i hög grad påverkar hur butiken uppfattas och att det är viktigt att som mindre inredningsbutik inte bara se liknande butiker som konkurrenter utan även större kedjor. Förslag till fortsatt forskning: Som fortsatt forskning skulle vi finna det intressant och lärorikt att studera branschen ur ett vidare perspektiv och göra en grundlig konkurrensanalys av Divas Bonings alla konkurrenter. I denna studie kan vi endast beröra köpbeteendet hos Divas Bonings kunder.
Outsourcing- vilka faktorer påverkar intressenternas förväntningar? En studie om ett förändringsarbete mellan flera intressenter i ett outsourcing sammanhang
The complex, ever growing and changing environment, requires that today's organizations are dynamic and willing to change in order to stand competitive.This awareness has made change number one priority in almost all organizations' agenda.We live in a world that is constantly changing, yet many organizations fail to change successfully. When a change occurs in complex environments with multiple stakeholders, it immediately increases the complexity and the challenges of the change process.A complex situation may arise when, for example, partial outsourcing of the corporate information system infrastructure. Two of the most difficult challenges that organizations face today is to conduct a successful change process and managing the effect of a change, such as arising expectations. It is very common for change in an organization not to achieve the desired result or that they even fail. There may be a lot of reasons for these failures.
Modellering av en panna med rörlig rost :
The aim of this master thesis was to create a dynamic model for the processes in a solid fuel boiler of the moving grate type. Another aim with the model was to keep it as simple as possible but still able to catch the dynamics of the processes in the bedplate of the boiler. The creation of the model had its origin from drying and combustion equations used in earlier modeling work of boilers. The represented model has been used to simulate different kinds of disturbances in a boiler and different ways to control the boiler. These tests show that controlling a number of parameters in the bed of the boiler is an effective way to keep the grate stable during disturbances.
Organisationsförändring och attityder : En fallstudie i en offentlig myndighet
Purpose: The purpose of this thesis is to describe the change at Myndigheten and analyze its implementation to identify the employees' attitudes towards the change. The survey of attitudes is important to provide indicators of how they may affect the continued implementation of the process-oriented approach.Research methodology: This thesis is based on both quantitative and qualitative method. Surveys have been implemented on co-workers/employees and an interview has been implemented on a project participant.Theoretical framework: This thesis uses theories of organizations, organizational changes and attitudes.Conclusions: Both positive and negative attitudes are found for the employees and these attitudes are mainly weak. If Myndigheten makes interventions, it can help to minimize the negative consequences that the attitudes may lead to. By doing this the commitment for the change will increase, which is critical for the change to succeed..
Studenternas bankmarknad; en förändrad studentpopulations förhållande till banker
Banks are an important institution for the economy of a society. During the later years the world of banking has changed. Several new actors have entered the market and taken over traditional bankservices as well as new ones. The way of conducting banking has changed with the event of new technology. One of the banks customer segments, the students have also been under a change.
Framtagning av ett förlängningsbart bord
This report covers the product development of a new type of extendable table for the company Karl Andersson och Söner. The company wants to expand their product collection with a new product. Karl Andersson och Söner is a well-known family company that has been located in Huskvarna since 1898, and they are producing furniture for private- and the public environment.The aim with this project is that the product should lead to increased sales, as well as expand their collection to appeal a wider audience. The work is permeated by two issues, to achieve as good results as possible. The issues will bring up how to make a table better, in terms of the competitor?s options, and how to apply a design process to develop a table that meets the markets needs and requirements.The design process of the work consists of strategically picked parts from three separate design processes.
Effektivisering av pulverlackeringslinje med inriktning på fixturer
The project has been oriented for development of fixtures to ateljé Lyktan to provide a more efficiency line. In the year 2012 the company invested in a new coating booth, which leads to opportunities to upgrading the fixtures and also new design. The request is to minimize the area for storage of fixtures, and therefore should fixtures be designed to apply as many articles as possible The priority of products that fixtures have development to has been products that are most frequently coated and new products that don?t have any fixtures. The product families that the project has been having focus on is TIME and FOVEA with RONDO.
Underlag till marknadsplan för Fico Store
Syfte: Syftet med denna uppsats är att utveckla ett underlag till en marknadsplan för klädbutiken Fico Store som ska ligga till grund för ett försök att öka konsumtionsnivån hos de befintliga kunderna, som infattas av både stamkunder och sällankunder.Metod: Vi har valt att använda oss av både en kvalitativ metod i form av en intervju samt en kvantitativ metod i form av en enkät. De har tillsammans redovisats i empirikapitlet i form av text och diagram efter att materialet kodats och bearbetats. Analyser har gjorts löpande i empirikapitlet och i strategikapitlet där empiri har ställts emot teori.Resultat & slutsats: Tydlig positionering och arbete med kundrelationer är av största vikt för en mindre fristående butik. Vår studie visar också att det är svårt att rikta sig mot en viss kundgrupp då samma kläder kan falla många i smaken oavsett ålder. Val av sortiment påverkar i hög grad hur butikens positionering uppfattas.
Varför togs beslut om Sveriges första marina internationella insats i Libanon 2006?
Sverige har bidragit med trupp till internationella insatser sedan 1950-talet. Detta har gjorts med bidrag från framför allt markstridskrafter men även med luftstridskrafter. Det dröjer fram till 2006 innan beslut tas om en marin internationell insats i form av korvettförband som bidrag till FN-insatsen UNIFIL i Libanon. Denna insats har fram till idag följts av fyra marina insatser, en förlängning av UNIFIL i Libanon 2007 och tre insatser i Somalia under åren 2009-2013. Beslutet om den marina insatsen i Libanon är för marinen banbrytande.
Barn och sorg
The purpose of this study is to highlight some aspects of the increased usage of tablets in preschool environments by answering the questions: what does the tablet become in the preschool environment, how much freedom does the children have over its usage.To answer these questions a series of observations were made at two different preschools. The observations were then complemented by interviews with teachers at the same preschools.This qualitative study focuses on some of the didactic questions regarding the tablets, based on a theoretical framework that is within the design-oriented perspective; which addresses the children's? autonomy, the institutional framework and affordance.Our conclusion is that the tablet?s introduction in the preschool has helped the teachers in numerous parts of their documentation, but we can also see that the children's opportunities to make choices regarding the tablet are more limited than with any other resource on the preschool. In our results we also see that when the children get access to the tablet they receive a learning experience, which among other things, strengthens their language skills and their social interaction with each other..
VArumärkeslojalitet och växlingsbeteende inom dagligvarumarknaden
Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.
Returhantering vid LensLogistics AB: en process- och
flödesutredning för förbättringar
Return handling is often regarded as a slow and complex process. Studies have shown that it is not unusual for a return to cost up to nine times as much as a standard outbound delivery. An efficient return handling process is therefore essential to all competitive companies dealing with logistics. This report investigates, analyzes and gives suggestions on development with the purpose to improve the return handling process at LensLogistics AB in Kista, north of Stockholm, Sweden. The study has been conducted from a deliberately practical point of view in order to suggest improvement suggestions possible to implement and thereby change the entire return handling process.
Prövning av liggtidssensorer som indikator på förestående kalvning hos dikor
The aim of the study was to find repetitive behavioral patterns pre calving that could be used as indications of calving in beef cattle. In the study sixteen Standing- and lying down sensors were attached to the leg of sixteen beef cows. Ten of the sixteen beef cows gave birth to calves during the trial period. From these ten cows, data from six cows were used to assess the sensors fitness for use as calving indicators. The analytical part of the experiment was divided into two parts, calculation of divergence of mean lying time within different time intervals, and the number of lying bouts.The first part consisted of optimization of an equation used to highlight divergence in mean lying time within eight different time intervals (3, 6, 9, 12, 15, 18, 21 and 24 hours).