Svensk titel:  På återseende om 20 år?Hur hålls relationen mellan kund och företag vid liv på en sällanköpsmarknad?- en studie av HusmanHagbergs relationsmarknadsföringEngelsk titel:  Will we meet again in 20 years?How does the relationship between a customer and company survive on a ?rarely buying market?? ? a study of the relationship marketing of HusmanHagberg Författare:   Emma Anderberg och Maria ÖhmanFärdigställd:  2007Handledare:  Nazeem Seyed-MohamedAbstract:During recent years a focus on the development of good and long-term relationships with the customers has replaced the single transactions that which have been the goal when using traditional marketing methods. To succeed on a tough and competitive market it is important for companies to develop good and long-term relationship with their customers. Working with relationship marketing within the estate agent market is especially complicated in many ways. An estate agency is a service company and works as a middleman between a buyer and a seller and therefore has a complicated relationship to its costumers.

All inclusive travel has become a popular way to travel abroad. When tourists pay for everything in advance their need for contact with the local people will be reduced. The consequences of this can be dissatisfaction from the local people as they are left out and do not share the financial benefits created by tourism. During the purchasing cycle of an all inclusive travel, it is possible that the tour operator can influence a sustainable development.The aim of this paper is to compare how a large and a small tour operator in their purchase of all inclusive holidays interacts with local players to create sustainable development, thereby creating a surplus value to the customer. The hypothesis is that the amount of knowledge and application of this knowledge regarding sustainable development differs in the purchase process between large and small tour operators.This paper was carried out as a case study.

This essay examines through a sociological perspective how physical objects in Ted Kooser?s poetry collection "Delights & Shadows" can be used to depict the characters? social environment. This is done by examining the physical objects found in 25 poems, the relationships between subjects and objects, and how this relationship can describe the social environment. The essay also examines how the relationship between subjects, objects, and the presence of the social environment within the text affects the reader experience. The physical objects are examined with Bill Brown?s Thing Theory as "things" that stop working for humans, when their flow within the circuits of production and distribution, consumption and exhibition is arrested, however momentarily.

The overriding purpose of this graduate thesis is to evaluate if municipalities and county councils can deviate from the legislation of public procurement during procurement of customer choice agreements within the health and social care area. The intention of this Quasi-market is to provide the users with competition in terms of quality rather then the general principal rule of economic value.My conclusion results in a legal situation without rules of general procedure. So far the authorities make their own regulation in the field of customer choice agreements. The problem lies within the authorization of new contractors and their right to make an appeal against resolutions made by the authorities social care divisions.One solution is to legislate within the present law of public procurement. Another way to solve the problem is to create a lex specialis apart from the present public procurement regulation..

The aim of this thesis is to analyse and if possible improve the communication, mainly seen from a pedagogical perspective, between the IT company (Nostratic) and their clients in a first meeting. The analysis covers the preparation part, communication during the meetings, the technical terminology used during the meetings as well as the follow up of the meetings. Due to the lack of research within this area and the lack of personal experience on my part, the conducted study has been explorative with the use of qualitative methods. Although my first aim was to put emphisis on the pedagogical part of the communication, I found while conducting the study that there were other areas of higher importance to analyse in order to improve the customer meetings. Unfortunately the company went bankrupt in the middle of my study which resulted in me not beeing able to try out the potential improvements.

Purpose: To find out in what ways signs of healthier varieties in store, affect and possible change, customer behaviour. Methodology: The study has a positivistic view on the world. The research is conducted by an abductive approach using theory and empirical data alternately. Both quantitative and qualitative methods have been adopted in order to see changes in customer behaviour as well as explain it. Theoretical perspective: The study is based upon theories in the areas of customer behaviour (buying behaviour and decision making) and the store environment that could affect that behaviour (total merchandise process and point of purchase communication).

The purpose of this paper was to understand internal communication?s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization.

The aim of the study was to gain a better understanding of how some people aged between 20-35 years? experience Facebook in relation to identity creation, communication and stress. The analysis is drawn from seven semi-structured interviews with a sample of Facebook members, four women and three men aged 20-35 years and during the interviews respondents answered questions based by the following topics. Does Facebook allow changing identities? In what way is Facebook a communication tool for enabling relationships? How can Facebook be related to stress and coping? The results showed that respondents perceived Facebook as an easy means of communication and maintaining relationships.

The aim of this thesis is to describe the customer?s attitudes toward the contracting for availability, i.e., which factors are from the customer?s perspective necessary for the fulfilment of a supplier-customer agreement? Furthermore, the objective is to describe and analyse a supplier-customer relation in the Defence Industrial sphere.The present study has been carried out as a case study using an abductive approach. The thesis is based on a practical problem, i.e. which factors will be important to the customer when a contractor in the Defence Industry wants to increase its commitment of service, and how will their relationship change? The thesis is above all focused on generating knowledge that can lead to rapid and concrete measures and that can be used in the analysis of an increased industrial commitment but also as a case study of a problem of a more general nature in the Defence Industry.

This paper investigates and explains the existence of different governance structures in the Swedish film industry. Using a theoretical framework of transaction cost economics, it is shown that trust follows from frequent production projects, affecting the distributors? control of producers, cinemas, video retailers and television. Control becomes more flexible, informal and less time consuming. Furthermore, the control of the distributors? relationship with television and cinemas proves to be multidimensional and affected by transaction activities, as well as by demands from previous parties in the value chain.

Background and Problem: Human Resources are considered one of the most important assets when competing with other companies. There are a lot of studies made in general on the subject while studies considering a specific context are missing. To consider the context when adapting a HR-strategy is interesting as the structure of the organization and the environment affects both the organization and the individuals within it. To study how the controversial context affects an organization is particularly interesting as the context is subject for discussion in the society.Aim: The study's purpose is to investigate how Human Resources are handled in a controversial business and to identify success factors when adapting the strategy to the controversial context.Methodology: The study started out by collecting theories connected to the subject with Fombrun, Devanna & Tichys HR-cycle. Interview questions where made based on the theories and answered by three of the case company's employees, whom all are well familiar with the case company's HR-strategy.Conclusion: We have come to the conclusion that there are no remarkable differences when handling Human Resources in a controversial context then in earlier published theories.

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

This study examines how social workers in child and youth units within Social Services perceive and experience working with violence in young people's intimate relationships. The study aims to highlight whether there is a need for a domestic violence team within the child and youth units. Violence in young people?s close relationships is a growing societal issue, with limited establishment within the research field. While research on the frequency of such violence has increased, studies focusing on tailored support measures have lagged behind.

Servicescape is a research area within service management which processes the effect that the environment has on the service experience. The purpose of this essay is to find out how servicescape, with focus on the ?background music?, affects customer behavior in a clothing retail store. Through manipulation of the background music?s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived.Key words: Servicescape, approach-avoidance behaviour, pleasure, arousal, dominance, hedonic-utilitarian behaviour..