Interorganisatoriska relationer i filmbranschen
En fallstudie i samproduktioners påverkan på svenska
Inter-organizational relationships governance structure film industry transaction cost economics trust
This paper investigates and explains the existence of different governance structures in the Swedish film industry. Using a theoretical framework of transaction cost economics, it is shown that trust follows from frequent production projects, affecting the distributors? control of producers, cinemas, video retailers and television. Control becomes more flexible, informal and less time consuming. Furthermore, the control of the distributors? relationship with television and cinemas proves to be multidimensional and affected by transaction activities, as well as by demands from previous parties in the value chain. The study therefore adds to the critique of the dyadic perspective of transaction cost economic theories; thus a network approach is suggested to better explain and understand control in inter-organizational settings. This paper adds to the knowledge of design of control systems and trust in interfirm relationships.