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10075 Uppsatser om Customer portfolio analysis - Sida 61 av 672
Ursprungs- och kvalitetsmärkningens betydelse för konsumentens val av krukväxter : en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill
This essay has been made on behalf of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. The main topic of discussion was; how much value added does this co-branding give to Mäster Gröns pot plants? Are there differences from a customer point of view in value added between a garden center and a retail store? How much weight does the costumer put on the branding when buying a plant? Does the customer know what the values of Mäster Grön and Swedish Seal of quality mean? Two questions of lesser worth were asked to the consumers about what they thought about the protective plastic around the plant, and if they were interested in getting more information about the origin as well as the method of production of the plant. The study was divided into two parts, one in which customers were observed and one where the customers answered a survey.
Integration och assimilering : En undersökande studie av sfi
The purpose of this essay is to examine sfi (Swedish for immigrants), which is an ingrational-political tool with objective of teaching immigrants to read and write in Swedish. With the use of critical discourse analysis we examine the discursive practices within sfi. We also examine our methodological and theoretical approaches, and our application of them. Our research questions are as follows:? How are the discursive usage of ?person centered? and ?society centered? expressions being used?? How well does our methodological and theoretical resources work?In our theoretical viewpoint we use ?post colonial theory?, which is a perspective concerned with global power relations seen from a historical perspective.
Outsourcing- vilka faktorer påverkar intressenternas förväntningar? En studie om ett förändringsarbete mellan flera intressenter i ett outsourcing sammanhang
The complex, ever growing and changing environment, requires that today's organizations are dynamic and willing to change in order to stand competitive.This awareness has made change number one priority in almost all organizations' agenda.We live in a world that is constantly changing, yet many organizations fail to change successfully. When a change occurs in complex environments with multiple stakeholders, it immediately increases the complexity and the challenges of the change process.A complex situation may arise when, for example, partial outsourcing of the corporate information system infrastructure. Two of the most difficult challenges that organizations face today is to conduct a successful change process and managing the effect of a change, such as arising expectations. It is very common for change in an organization not to achieve the desired result or that they even fail. There may be a lot of reasons for these failures.
Diversifieringsmöjligheter och deras effekt på avkastning : en jämförande studie av etiska och traditionella fonder
Aim: Based on portfolio theory, which highlights diversification, and CSR, which describes the value of social and ethical responsibility of corporations, this study examines whether there is a difference in risk-adjusted performance between ethical and traditional mutual funds. Ethical funds are limited in their opportunities of diversification and should therefore be limited in their potential perfomance. On the other hand, a focus on social and ethical responsibility can be profitable.Method: The study uses a quantitative approach where we used 25 mutual fund in each category, ethical and conventional mutual funds. The mutual funds and their data has been obtained from www.morningstar.se and www.pensionmyndigheten.se. Historical performance between 2009-2013 were processed to obtain the Sharpe ratio and M2.
Den pedagogiska resan i förskolan
The aim of the study is to make a comparison between the nursery/preschool recommendations (by the state) made in 1972 and the one used today. Here I?ve focused on the posts of looking after children vis-à-vis the educational responsibility. Also the type of education recommended in 1972 and what type of education recommended today. My questions concerns what the preschool recommendations from 1972 are and how they are viewed and applied today in the 2000nds.Since my questions has to do with ideologies regarding children, family and society I choose to do a specific form of text and content analysis called Idea and ideology analysis.In my theoretical chapter I choose two aspects central for my field of examination.
Studenternas bankmarknad; en förändrad studentpopulations förhållande till banker
Banks are an important institution for the economy of a society. During the later years the world of banking has changed. Several new actors have entered the market and taken over traditional bankservices as well as new ones. The way of conducting banking has changed with the event of new technology. One of the banks customer segments, the students have also been under a change.
Framtagning av ett förlängningsbart bord
This report covers the product development of a new type of extendable table for the company Karl Andersson och Söner. The company wants to expand their product collection with a new product. Karl Andersson och Söner is a well-known family company that has been located in Huskvarna since 1898, and they are producing furniture for private- and the public environment.The aim with this project is that the product should lead to increased sales, as well as expand their collection to appeal a wider audience. The work is permeated by two issues, to achieve as good results as possible. The issues will bring up how to make a table better, in terms of the competitor?s options, and how to apply a design process to develop a table that meets the markets needs and requirements.The design process of the work consists of strategically picked parts from three separate design processes.
En helt vanlig Idol : Identitetsskapande processer i Aftonbladet och Expressen
The aim of the study was to examine how Swedish tabloid journalism presented the contestants in the Swedish version of the reality show Idol 2009. We wanted to see which approaches tabloid news papers use when constructing the public identities of them. We have used text analysis to examine 37 articles and nine front pages with focus on the words, propositions, comparisons and parables that describe four of the contestants. In addition we have looked at myths and connotations shown in the pictures by using a semiotic analysis. The results show that the Swedish tabloids tend to describe the contestants in relation to their performances and personalities.
Underlag till marknadsplan för Fico Store
Syfte: Syftet med denna uppsats är att utveckla ett underlag till en marknadsplan för klädbutiken Fico Store som ska ligga till grund för ett försök att öka konsumtionsnivån hos de befintliga kunderna, som infattas av både stamkunder och sällankunder.Metod: Vi har valt att använda oss av både en kvalitativ metod i form av en intervju samt en kvantitativ metod i form av en enkät. De har tillsammans redovisats i empirikapitlet i form av text och diagram efter att materialet kodats och bearbetats. Analyser har gjorts löpande i empirikapitlet och i strategikapitlet där empiri har ställts emot teori.Resultat & slutsats: Tydlig positionering och arbete med kundrelationer är av största vikt för en mindre fristående butik. Vår studie visar också att det är svårt att rikta sig mot en viss kundgrupp då samma kläder kan falla många i smaken oavsett ålder. Val av sortiment påverkar i hög grad hur butikens positionering uppfattas.
Lokaliseringsutredning för nytt hotell i Sandvikens tätort med stöd av multikriterieanalys
The municipality of Sandviken is in a state of strong growth. This affects the need for more hotel rooms in Sandviken, in a way that it?s profitable to invest in a new hotel. Sandvikens largest company, the steal industry Sandvik AB, grows just like Sandviken, and have great influence on the need of more hotel rooms. Today there are three hotels placed in Sandviken, and these hotels aren?t enough when the pressure of hotel guests is at its top.The purpose with the project was to analyse the criteria?s that are important for localization of a new hotel in the Sandviken, and to clarify what kind of hotel Sandviken is in need of.
Bilderbokens förmåga att skildra relationer : Analys av fem bilderböcker med fokus på relationen mellan barn och vuxna
This study analyses five different picture books from the last few decades. The aim of the analysis was to investigate how relations between children and adults are presented in the picture books. One way to achieve this has been to focus on the adults? presence or absence in the narrative, and also what kind of authority the adult(s) can have in the action and how it can affect relations between children and adults. The idea is that this degree project can be adapted for practical use in school.
Gradering av vindkraftslägen i Lerums kommun med hänsyn till infrastruktur och läge
The aim of this master thesis was to find and grade suitable sites for wind turbines in the rural district of Lerum at the reguest of Göteborg Energi. The rural district of Lerum consists of very complicated terrain which was the reason why we picked Lerum.The assignment was achieved by using the software program ArcGIS and its attendant tools. In step 1 an overall analysis was made in order to sort out the least suitable sites. Step 2 consisted of a 3D analysis in ArcScene together with a more precise analysis in ArcMap. As result we found two interesting sites, which met our demands and specific constraints.
V for Men : En uppsats om samhällskritiken i filmerna V for Vendetta och Children of Men
This thesis examines immigration policy and the problematic of the surveillance society, by analyzing the movies V for Vendetta and Children of Men. In the thesis we use visual analysis, and the theories of Michel Foucault and Nikolas Rose. Central questions to our thesis are how the movies interpret the present time, and how they have chosen to depict the surveillance society to problematize the current immigration policies. We have used thematic analysis to illustrate these questions..
Returhantering vid LensLogistics AB: en process- och
flödesutredning för förbättringar
Return handling is often regarded as a slow and complex process. Studies have shown that it is not unusual for a return to cost up to nine times as much as a standard outbound delivery. An efficient return handling process is therefore essential to all competitive companies dealing with logistics. This report investigates, analyzes and gives suggestions on development with the purpose to improve the return handling process at LensLogistics AB in Kista, north of Stockholm, Sweden. The study has been conducted from a deliberately practical point of view in order to suggest improvement suggestions possible to implement and thereby change the entire return handling process.
Systemanalys flingtork : Produktionseffektivisering
BillerudKorsnäs is a leading global provider of primary fiber-based packaging materials and on Gruvöns Bruk in Grums, they have chosen to invest millions in the boiler at the facility to increase the total capacity of the factory. This results in the Pulp Flash Dryer at Gruvön being burden more, which makes it important that it is of great reliability and can be run with a high capacity. The reliability of the Pulp Flash Dryer at Gruvön is not as good as one could hope, which leads to reduced availability and production, as well as to increased maintenance costs. There are a number of different reasons for this, but all the casual links are not known.The purpose of this project was to perform a system analysis of the Pulp Flash Dryer to identify bottlenecks and the most critical parts from a capacity- and availability perspective. Appropriate methodology for the system analysis was used and would be used in a structured way to perform the analysis with data from the process and the maintenance system.