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18402 Uppsatser om Customer information - Sida 50 av 1227
"Man får allting gratis liksom" : En kvalitativ studie om ungas medieanva?ndning med avseende pa? samha?llsinformation
Introduction: In today?s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information.Purpose: The purpose of this study is to investigate how young, highly educated individuals in Sweden are using media channels to find and take part in civic information, the expectations they have of the information and if they consider that they need to participate in public discourse.Methodology: In this qualitative study we had a hermeneutic perspective with an abductive approach. We have collected our empirical material by doing interviews with 15 respondents. The respondents are students and were chosen based on both their knowledge and their interest in media and communication since we were looking for a broad view on the subject.Conclusion: Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information.
Användarundervisning på högskolebibliotek: en observationsstudie
This Masters thesis investigates user education at academic libraries. The increased demand on students to keep themselves updated in the information society of today urges libraries to develop their user education, concerning both content and teaching strategies. The aim of this study is to examine user education at academic libraries, and the approach of librarians in their teaching. The research questions address how librarians implement the user education and what they focus on. We also want to explore what differences and similarities there are between the user educations, and if anything could be further developed within them.
Kommunicera med kärnvärden : En studie i produktfotografering
In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.
Intranät En kommunikationskanal för alla?
Intranet is today a common technical groupware to communicate in many
organisations. People can interact through the Intranet and communicate within
the organization and get relevant information according to their workplace. It
can be difficult to get everybody to use the Intranet as an information- and
communication tool. This causes problems when people want to reach out with
information. With these thoughts we entered our work at Luftfartsverket at
Arlanda airport.
Införandet av det tredje penningtvättsdirektivet
Background and problem: In March 15, 2009, the third piece of money laundering directive was introduced which mean a more strict legislation in control against money laundering and terrorist financing. The directive is based on a risk based point of view which means that the resources should be used where the needs are. The responsibility for financial companies and other parts are bigger then before which means that they have to get a more extensive customer knowledge etc. It has however been appeared that the directive in some cases lack of precision and clarity which creates an insecurity among those who are included by the law. Purpose: The purpose of this paper is to examine which consequences the third piece of money laundering will bring on the banks customer relationships and how the employees work assignments at the banks will be affected. The authors also want to examine how the extension of money laundering will be affected and clarify if there is any indistinctness about how the application looks around the banks.Method: The authors choose to use a qualitative method and the empiric material has been collected through personal meetings, telephone interviews and through e-mail answers. Conclusion: The majority sees the third piece of money laundering directive as something positive which will protect both the banks and their customers.
Bildbaserade instruktioner i Scanias Servicehandbok : - För effektiv informationsinhämtning
Technical products are becoming more and more complex, this means that the drivers, mechanics and service personnel?s need for assistance such as the service literature is increasing. In this degree project the focus is on the technical manuals of Scania?s Workshop Manual. Today, the information in the Workshop Manual consists of collaboration between text and illustrations.
Information is the key : Att skapa strukturen till ett användarvänligt informationsverktyg
This report presents the preliminary study and work for the development of a site structure for the upcoming reengineering of inter-tool Infopunkt. The report describes how I have conducted a study regarding the current inter-tool information center and its development potential. Thereafter compiling the information to develop a comprehensive design approach to create a sitemap. The sitemap illustrates a new updated page structure for Infopunkt and was the primary goal of the thesis. The sitemap I have developed will form the basis for the agency that will later on develop the new updated version of Infopunkt..
Ungdomars informationsbehov: en undersökning av ungdomars informationsbehov och informationssökning på Internet inför gymnasievalet
The purpose of this thesis is to examine young people?s information needs whenthey are deciding on what upper secondary education to choose, why they usedInternet to find the information, and how they experienced their informationseeking. A qualitative study was made using interviews. The study?s respondentsconsisted of young people who are soon to be leaving elementary school, andyoung people who have just started their upper secondary education.
Kända Varumärke - Större, Starkare, Säkrare
In todays high-technological society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in order to be perceived as a reliable and secured retailer. The purpose of this paper is to investigate if increment in various combinations and aspects in online payment will in fact improve the customer's perception of the e-retailer and result in completed transactions. In order to investigate this aspect, an experiment was conducted to be able to compare eight independent groups, that each had been exposed to a different security scenario on the online payment website of either a known or unknown retailer. Our results clearly prove that perceived security of the retailer's payment website increases willingness to purchase from the retailer.
Webben och dess nya invånare : Vilka krav kan vi ställa på framtiden
The current state of our web is one where users can create and distribute information freely and without constraining limitations of knowledge. It?s as easy as making a Facebook status update or sending out a Tweet to make contributions to the web and we?re all doing it. Web-Giants like Facebook and Google deinate the web because they have such massive user amounts and therfore they control the information their users see. This is a problem because we?re hidden from the entire information amount that is the web in the 21st century.
Processjämförelse : säljprocessen inom ett internationellt företag
Sales is the foundation for all commercial business and companies that have the best sales process in conjunction with efficient deliveries will do well in the long run. The author of this report was tasked by the Organisation in South Africa to study new/alternative ways of attracting Swedish companies to South Africa and sell the services of the Organisation to these same companies (defined as the sales process in this report) by analysing how similar international service companies do the same. A benchmarking process has been conducted with four similar service organizations in South Africa to examine how these companies work in comparison to the Organization. Surveys have been used for purposes of this study, as the methodology is well suited to provide the author a view on the opinions, perceptions and experiences of the respondents.The project aimed to develop new methods to attract Swedish companies to South Africa or improve and streamline the existing methods. The aim was also to develop new ways to sell the organization's services to Swedish companies.The study concludes that there is little focus on marketing of services within the Organisation.
Informationssökning under graviditet: en kvalitativ studie om gravida kvinnors informationssökning via sociala kontakter
The aim of this thesis is to gain a deeper understanding of howsocial contacts can serve as information sources for pregnantwomen. Furthermore, we wanted to examine how women?scontext influences their information seeking and the barriers thatcan occur during information seeking. The theoretical frameworkis founded on Tom Wilson's model of information needs as contextdependent, and Pamela J. McKenzie's model of informationpractices in accounts of everyday-life information seeking.
Illiterata invandrares informationspraktiker
The subject of this two year Master's thesis in Library and Information Science is the information practices of illiterate immigrants in everyday life. The purpose is to examine how immigrants seek, identify, understand and value information sources and information, and how the practices have changed with their arrival in Sweden. It furthermore focuses on the barriers that illiterate immigrants meet in accessing and understanding information. It moreover investigates the strategies they use to overcome them.For this purpose twelve qualitative research interviews were carried out, with illiterate immigrants as well as with service providers. The theoretical concepts of the essay is information practices, which means that the information process is within a context, and information poverty, that people in different context do not have adequate and equal access to information and information sources.Using McKenzie's model of information practices, the essay concludes that illiterate immigrants are active in their information process, especially when they interact with information.
Customer Relationship Managements påverkan på mixen mellan offensiva och defensiva marknadsföringsstrategier: En fallstudie på Elpress AB
Sedan 1980-talet har det skett en stor utveckling inom det informationstekniska området. Den teknologiska utvecklingen har inneburit stora förändringar inom flera olika områden i samhället. I takt med att teknologin har gått framåt har det också vuxit fram nya kommunikationssätt mellan företag och kund. Detta beror till stor del på internet och persondatorns inträde i folkhemmet som möjliggjort att vem som helst när som helst kan finna information och jämföra olika företags erbjudanden. Denna utveckling har ställt nya krav på företagen och företagens fokus har flyttas från att vara marknadsorienterade till att bli kundorienterade och relationsskapande.
Val av Tjänsteföretag : inriktning Bank och Försäkring
Syfte: Att studera vilka faktorer kunder tycker är viktiga vid val av bank och försäkringsbolag. Att se hur väl företagen känner till kundernas preferenser vid val av respektive tjänsteföretag samt att se vilka likheter och skillnader det finns vid val av 2 tjänsteföretag inom den finansiella sektorn. Metod: Undersökningen gentemot kunderna genomfördes med hjälp av en enkätundersökning och personliga intervjuer vid respektive tjänsteföretag. Enkätundersökningen har redovisats i form av diagram och tabeller medan intervjuerna har redovisats i löpande text. Resultat & slutsats: Kunderna ansåg pris, räntor, ett bra bemötande och engagemang samt personalens kompetens vara viktigast vid val av både bank och försäkringsbolag. Bankkunderna ansåg att närhet till banken och att ha en bra relation till banken var viktigare än vad försäkringskunderna tyckte.