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1483 Uppsatser om Customer flows - Sida 54 av 99

Hur de viktigaste faktorerna påverkar värdeskapande för marknadsintelligensprocesser åt företag i Kina

China is a unique market that differs from the Western market in many ways. Companies are not required to publicize financial reports, and furthermore a heavy focus on business relationship building can make it hard for companies to have high quality streams of data to get insights about their markets. For a consultant company to successfully enter the Chinese market and helping producing and technological global firms improving their insights on the Chinese market, the consultant company needs to understand which the important factors are and how those factors can help in creating value for their potential customers. To help the analyzing and consultant firm called Kairos Future, a qualitative case study was conducted on 16 different global companies with focus on industrial production. The case study was mainly conducted through face to face interviews with decision makers who had a broad understanding of their respective companies.

Access to the market - a question of collaboration?

When contemplating entering an alliance the rationale behind the decision should differ depending on the size of the companies involved as well as on other important factors. The important factors influencing the decision are related to the resource pooling potential of the alliance, the power structure along with the business network the companies are a part of. The analysis has shown proof of a need for cooperation if one wish to succeed in the telecommunication industry and it has also determined which resources that are deemed to be most important to get in touch with, for our study object, to facilitate its access to the market. Those resources are defined as a direct channel to the customer, funds/capital and the access to relevant business networks. To get in touch with these lacking resources, three alternative approaches has been proposed; all of them involving a strategic alliance decision.

Hur påverkar belöningssystem ett medelstort detaljhandelsföretags arbete inom kundrelationer?

Detaljhandelsföretagens vill utveckla en långsiktig kundrelation för att bibehålla sin position på marknaden där kunderna har många butiker att välja utifrån. För att ge sin personal motivation att utveckla en god kundtillfredsställelse används belöningssystem som motivationsverktyg. Denna uppsats kommer att behandla arbetet med customer relationship managent även kallat CRM samt belöningssystem. Uppsatsen kommer undersöka ett medelstort detaljhandelsföretag i Luleå som arbetar med kollektivt belöningssystem och CRM arbete. Intervjuer har skett enskilt med fyra representanter från arbetslaget och en från företagsledningen i butiken.

Livespelningars organisering : Hur organiseras och styrs dagens liveunderhållning?

The purpose of our study is to provide a deeper understanding of the organization at alive concert. We want to identify and bring together different agents implicit knowledge and make it explicit. We contribute to the theoretical discussion by examining how liveconcerts are organized and why, what goals there are to participate in the organizationof the concerts as well as how the organization manage and control towards these goals.Our study is based on 15 interviews with different agents involved in the creation of liveconcerts. The study has shown that the organization of live concerts is similar to atemporary, imaginary organization because there is a temporary and implicit structure.Relationships are created by the agents? cooperation and customer relations with thesubcontractors.

Onlinemarknadsföring inom spelbranschen: en fallstudie av två onlinespelbolag

This thesis addresses online marketing within gaming industry. Some customer identifying methods and website development were introduced as well as examined over the Internet. An empirical study focusing on two gaming companies has been carried out. The purpose has been to describe the use of internet by online gaming companies for online marketing. The thesis will focus on finding out how online gaming companies identify their target groups on internet and how they use internet to reach out to their consumers.

DATORSTÖD FÖR ARBETE - KONSEKVENSER FÖR VAL AV AFFÄRSSYSTEM En studie av en service- och supportavdelning

This report is focusing on problems with introducing standard enterprise resource planning systems (ERP) in businesses. A study has been carried out on a service and support department at a Swedish heat metering company, SVM North Node. The study aims to help the company become a better customer in choice and customization of a new ERP system. We make a description of the department studied and the work carried out there, on the basis of learning, knowledge and cooperation. As a final point we present some ideas on how computer systems could support their work, hoping that this will result in them making adequate demands on a new ERP system.

SAS arbete för att bli Europas punktligaste flygbolag : -en fallstudie utifrån ett kvalitetsperspektiv

In 2010, SAS received the "On time performance service" award by Flightstats. This award was an affirmation of long-term work, both in projects and as an ongoing process, which the company sought to systematically improve punctuality on its flights. The extent to which SAS followed the values and the underlying theories of the cornerstone model for total quality management was the main issue in this essay. Whether there are conditions for the company to get even further by working in other ways was also investigated. In addition, the importance of punctuality in relation to customer satisfaction was discussed.

Kartläggning av materialflödet i Peabs försörjningskedja till byggarbetsplats med SCOR

The construction industry has not undergone the same logistical development as the manufacturing industry; this, in combination with increased material price, leads to the fact that the construction industry must be improved. This master thesis is a part of the research cooperation Brains & Bricks goal of reducing production costs for the construction sector by 25 percent. Brains & Bricks is a cooperation between Linköping University, Peab and Katrineholms municipality. The master thesis aims to identify improvements in the flow of material, the Supply chain operation reference, SCOR, model has been used and the work has been carried out on one of Peab?s construction sites. At present the business is characterized by bad communication both between the construction site and the office as well as between the construction site and suppliers.

Öppen tävling Filmfestivalens strategiska fördelar i en digitaliserad filmbransch

This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special regards to disruptive technology, and the film festival's unique resources are linked to industry structure. It is shown that relationships between actors and across sectors are crucial features of the film industry, and hence a network perspective is added to the theoretical framework. Barriers to entry are shown to be relatively low in all sectors except the cinema market, and it is proposed that film festival's could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the emergence of strategic openings in destabilized networks..

Rundstyrning i lokalnät : En förstudie i tekniska och ekonomiska konsekvenser för Värnamo Elnät AB

Värnamo Elnät owns and operates a ripple control system which is used to control loadsespecially when the grid is heavily loaded and for control of street lighting. This report aims atclarifying technical and economic aspects of the ripple control system?s future. The system wasinstalled from 1975 and onwards and its use was greater in those days when the controllableloads where greater then today, the current controllable load level is about 3 MW. The reporthighlights three different aspects of the ripple control system?s future ? retain the currentsystem, reinvest in a newer system or discontinue the system.In the report the author also discusses relevant connections to Smart Grids and future meteringsystems and tariffs.

Tillämpning av en markprofilmodell för hydrologiska beräkningar i avrinningsområdesskala

There is a great need to reduce nutrient leaching from arable land into lakes and oceans. By using several different types of models it has previously been possible to describe nutrient losses in a catchment area with a minimum unit of sub-catchment level. At present, it is instead desirable to model a smaller catchment with an opportunity to re-connect the results to the corresponding fields in the catchment. Such models already exist but they are not fully able to properly describe Swedish conditions and land characteristics in our region.With the approach of creating such a model, SLU has developed a project with this work as its first stage. The model is expected to be created under the working name SWE-model which stands for Soil Water Environment and is in this first stage supposed to apply the SOIL model in catchment scale. During the procedure to describe the first step in the process of developing such a model adapted to Swedish conditions and which works in the catchment scale with an area of about 10-30 km2, focus has been set on calculating the transport of water flow from different hydrological response units. Regardless of the processes occurring in the soil after the water has been added, it is assumed that all the water which flows from each simulated unit is drained.In the first step the hydrologic response units were identified based on land use and soil type in the study area. With the help of a script with functions that retrieve and transform data, certain units were chosen for simulation. The script was also created in this project. Finally, the model results were aggregated and summarized for each unique unit, for each sub-catchment, and also for the whole catchment.From the results it is possible to see similarities in the flow dynamics between modeled and measured data. The efficiency coefficient has been calculated to correspond to the mean of the measured values for the whole simulation period. With an automated calibration process the model should be able to perform better. The volume error gives an indication of overestimation from the model..

Medarbetarskap ? en studie av medarbetarskap i en arkitektbyrå

Companies and organizations recognize the importance of collaboration to develop responsibility and ability of change in the workplace. The concept of collaboration was a relatively new idea in business in the late 1980s. In a Nordic context, collaboration is a traditional approach that companies use successfully for competition, survival and development. Collaborative organizational efforts cover management of committed people who can help companies achieve flexibility, customer loyalty, innovation and economic success on a challenging and competitive market. Many theorists believe that collaboration is the key to integrating technology, financial competence and innovation.

Konvertering av CRM-system från ASP till ASP.NET

S2 CRM is a Customer Relations Management system built in classic ASP that runs on a web server servicing customers with varying needs. The purpose of this thesis work is to convert parts of the system to the web development environment ASP.NET. The purpose is also to gain knowledge of the framework itself. The ASP.NET environment is compared with another framework, JBoss Seam, in order to understand the differences and to evaluate the possibility of using another framework than ASP.NET, when building the new system. The outcome of this comparison is that although JBoss Seam is just as good, and in some aspects better than ASP.NET, the use of ASP.NET simplifies the continuation of development on the S2 CRM product.

Kartläggning av reparationsprocessen på Westermo Teleindustri AB : Identifiering av slöserier och förslag till förbättringar

This report is the result of a thesis performed at Westermo Industrial Ltd with its headquarters in Stora Sundby and it sums up the author's studies for University Engineering in Innovation, Production and Logistics at Mälardalen University.The main goal of the thesis was to identify problems and suggest actions that lead to the reduction of the repair time from 3 weeks to 2 weeks. The key questions that were answered in order to achieve the thesis objectives are: What are the biggest challenges that make the repair process time last for 3 weeks? What are the necessary means and measures in order to reduce the repair length to 2 weeks? The author adjusted the work to the Swedish repairs, repair issues that arise from sell unit Westermo Data Communications AB with its office in Västerås and performed the status report by mapping the repair process, through using observations, interviews and bibliography research studies. A flow map of four sub-processes (Inbound Delivery, BackOffice, Repair Department, and Logistics) was made and each section was observed, where also the employees were interviewed. Data that has been collected was analysed by the author and the decision to execute a workshop that affects Repair Department and Logistics was made.

Store Image Perceptions in International Retailing: an Empirical Comparison of IKEA?s

It has been found that customers in the home market perceive the retailer?s store image more positively than customers in the host market, even though this study has found that theretailer?s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA?smanagement and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers.

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