This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. An in-store experiment was conducted by collecting quantitative data from daily sales, observations of customers and questionnaires. The results show that an asymmetric structure leads to customers being more attentive towards the brand, and perceives it to be more dominant over its surrounding competitors. Furthermore, results indicate that the customer perceived variety increases and we see tendencies to changes in sales..

Traditional product features such as price, quality and supply service have been extended and nowadays includes environmental aspects as well. It raises new and increasing demands on haulier companies. The transport sector is responsible for a large part of the pollutants causing today?s environmental problems. The business is being closely monitored and to operate environmental friendly is seen as one of the most important elements for the industry?s future development.

Today?s market for companies doing statistical surveys is a market consisting of mostly standardized methods where differentiating your company from the competitors is hard. Simultaneously both the society at large and technology in specific is under constant development and everything needs to be done at a faster pace with better precision. One of the companies on the market mentioned above is Tradewell Group AB. During 2008/2009 Tradewell has developed a new method for doing statistical surveys. The method named by Tradewell is called Cellphone Survey System, CSS and include using existing technology in a, for this market, unknown way.

Problem: Today Frigoscandia Equipment Europe, FSEE, is not sure how their CRM-system, MSMS, is used along with other solutions at the different regions throughout Europe. The company is interested in a usage evaluation describing by who and how the system is used. FSEE is also concerned about the users opinions of future development and improvements.Management is also concerned about how MSMS would support the After Market and gain full leverage of the IT investments. MSMS is today only used to a limited extent in a few of the After Market departments, and FSEE is interested in what an overall usage would mean in terms of improved internal communication, customer focus and information management. The following questions will therefore be investigated in this study:· How, by whom and where is MSMS used within FSEE?s After Market and Sales divisions today?· What does the After Market division at FSEE gain from using MSMS?· What has to be done to improve the usage of MSMS at FSEE? Purpose: The purpose of this Master Thesis is partly to examine the current usage of the Sales and Marketing System within FSEE?s After Market and Sales divisions.

AbstractOur purpose for making this study is to study the implementation, the use of and the effects of Lean within our case objects.  We chose to make this thesis by case studies. The three themes mentioned above is also the main research questions that we aim to find an answer to by this study. We have chosen to do a cross section analysis where we conducted structured interviews to find answers to these questions. The theoretical reference frame consists partly of traditional theoreticians within Lean but also more recent research within the subject as well as theory specifically for Lean within the Health Care sector.The result of this study shows in all our case studies that the Management has been supporting the implementation, but that the implementation process proceeds faster if also the professionals are involved in the process.  To succeed with the implementation there is a great need for good reasons and strives that can benefit the professionals. By the use of Lean our case studies have evaluated its processes, with the main intentions being to reduce waste activities and to create flows with ?pull systems?.

Denna undersöknings syfte har varit att utreda när och hur subkulturen klubbkultur växte fram i Malmö, vilka som tog den hit, vad som då definierade kulturen och hur detta skiljer sig från idag.Ytterligare syfte har varit att undersöka hur klubbkulturen som sägs genomsyras av en universal jämlikhet, på olika sätt, såväl inkluderat som exkluderat människor från att delta i den. Genom kvalitativa intervjuer med sju aktörer aktiva inom klubbkulturen under det sena åttiotalet och tidiga nittiotalet, men också genom min egen bakgrund som besökare, arrangör och DJ, målar detta arbete med hjälp av muntlig historia, ett kulturanalytiskt perspektiv och med Sarah Thorntons teorier om klubbkultur och subkulturellt kapital upp historien av hur Malmös klubbkultur växt fram samt de viktiga faktorer som definierade den och på vilka sätt kulturen både exkluderade och inkluderade. Resultatet berättar en historia om en ny upprorisk motkultur som under det tidiga nittiotalet utvecklades från att ha varit en brett inkluderande, men samtidigt en underjordisk gör-det-själv-kultur, till att bland annat genom tyst exkludering i form av nischade smakgemenskaper och konsumtionssymboler, utvecklas till en uppdelad kultur som inte bara positionerade sig mot det så kallade mainstreamsamhället utan även mot andra klubbkulturer..

The Swedish market for unsecured loans has frequently been attacked by media and government officials. Some actors have been accused of exploiting customers and charging inappropriately high interest rates. Despite the public interest very little academic work has been published on the topic. Therefore it is our purpose to investigate why the prices can differ so much between the different actors. Further, we also aim to conduct a market overview as a secondary purpose which will help us in reaching our primary purpose.

In the global and rapidly changing society Environmental scanning is becoming a more and more important tool. Today it is not the availability of information that controls an organizations behavior, but the information that the organization chooses to absorb. This is the case for a multinational cooperation as well as for the local golf club. Swedish golf clubs have during the last 100 years had an amazing development and today there are almost 600 000 registered Swedish golf players. The development has however stopped and even declined some during the last couple of years.

Syftet med studien är att beskriva vad som motiverar individer till att gå ner i vikt, och vilken upplevelse deltagarna menar att Family Sports Clubs viktminskningskurs har på motivationen. Många människor har en önskan om att gå ner i vikt, men många upplever svårigheter med att lyckas. Av den orsaken är förståelsen av motivation, och hur den påverkar en individ ett intressant ämne. Studien omfattar fyra deltagare mellan 46-54 år, tre kvinnor och en man. Viktminskningskursen anordnades hösten 2013 på Family Sports Club i Oslo.

Konkurrensen inom klädbranschen är hård och det finns många stora aktörer på marknaden. Småföretag har begränsade resurser till skillnad från de stora aktörerna, det blir därmed viktigt för dem att använda sig av kostnadseffektiva metoder för att kunna nå ut till kunderna. Marknadsföring är en avgörande del när det gäller överlevnad och expandering. Många aspekter spelar in när det handlar om företagens framtid, allt från hur man positionerar sig till hur effektivt man använder sig av marknadsföringsmixen. Det gäller att synas och att få kundens uppmärksamhet samt få kunderna till återköp.

This project is a collaboration with Ett Klick för Skogen, a foundation that buys and preserves endangered forests in Sweden. There are several ways of helping the foundation, e.g. buy a tree and for this the buyer obtains a symbolic diploma. Many organisations uses this method to collect money and for me the lack of a thorough expressions are consistent. The objective with this project has been to renew these diplomas for Ett Klick för Skogen and in the long run increase the collections and preservation of endangered forests in Sweden.The idea has been to vivify hardwood trees in a new and rather poetic than pedagogic manner.

During the 1970?s the interest for quality management and the concept of quality costs increased considerably. Business leaders noticed that there was a great potential for reducing costs of poor quality. Since up to 10-30% of a company?s total turnover may consist of poor quality costs some consider them as an unexploited goldmine.

En produkt lever inte för alltid. Behovet av ständig förnyelse försvinner aldrig. Många produkter misslyckas på grund av att säljaren inte förstår målmarknadens köpbeteende. Syftet med denna uppsats var att skapa en förståelse för vad som påverkar företags vilja att köpa nya produkter. För att nå detta syfte skickade vi ut 200 enkäter till utvalda företag i Sverige.

Today, a large proportion of wood supplied for the Swedish forest industry is bought from private forest owners while forest companies at the same time provide the forest owners with services such as logging services and transportation. Today, forest companies work extensively with keeping the time used for transport and logging short. But what does the private forest owners think about the time required for the timber deal, also called lead time, and the different parts of the timber deal. In this thesis, the forest owners? perception of the different lead times in their contracts with Stora Enso and their communication with the purchasers is examined.

Syfte: Syftet med studien var att kartlägga och beskriva tillgängligheten på gym för rullstolsburna personer.Undersökningsmetod: Studien var en deskriptiv observationsstudie. Undersökningen var en tvärsnittsstudie, då mätningar gjordes vid ett tillfälle. Datainsamlingen utfördes genom strukturerade observationer av olika bedömningsområden, t.ex. närliggande utomhusmiljö, entré, träningslokal, omklädningsrum m.m. med hjälp av en egen utarbetad checklista.Resultat: Resultatet visade att hinder i tillgänglighet i huvudsak inte fanns i den närliggande utomhusmiljön runt gymmet.