As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

Vi har genomfört en studie i syfte att beskriva och analysera vilka faktorer som är motiverande i en arbetssituation för medarbetare som tillhör Generation Y (födda 1978 och senare), samt vilka belöningar som är attraktiva för denna grupp. Vi har valt att genomföra en kvalitativ fallstudie på yngre medarbetare inom affärsområdet Rikskund på Niscayah AB, som är ett av de ledande säkerhetsföretagen på den svenska marknaden. Vi genomförde en intervjuserie där vi talat med tio yngre medarbetare på företaget samt deras affärsområdeschef.Vi har valt ett holistiskt angreppssätt och ser vad som är motiverande utifrån fyra hörnstenar; omgivningens påverkan, individens behov, individens rättviseperception samt individens förväntningar. Vi kombinerar tidigare teorier från erkända forskare som till exempel Maslows behovspyramid, Herzbergs hygien- och motivationsfaktorer, McClellands behovsteorier och Vrooms processteorier för att ta fram en egen utredningsmodell. Viktiga slutsatser i studien är att yngre medarbetare främst motiveras av utmanande arbetsuppgifter och framgång. Icke-finansiella belöningar som utbildning, feedback och karriärmöjligheter är viktigare än finansiella, men finansiella måste finnas med för att skapa en grundtrygghet.

The industry of management training programs is increasing rapidly. Every year numerous organizations sponsor expensive management training programs for their managers, hoping that this will pay off and make the organizations more profitable. The companies that offer these management training programs could be seen as important conveyers of conceptions of leadership. Thus, the purpose of this thesis is to identify similarities between a number of management training programs and see how they are related to different leadership theories , and based on this try to recognize the conceptions of leadership that are conveyed. The study is of qualitative nature and is based on interviews with representatives from five management training companies in Sweden along with a text analysis of written material presented by the companies.

Vargaslätten is a 15 hectare large privet garden in Halland in the south-west of Sweden.In the beginning of the 1990s Gunnar O.Westerberg, the owner of Vargaslätten,commissioned a work from the young landscapearchitect, Rolf Efvergren, to writeVargaslätten ? tillägnad naturen. It was a discribing work of the current status of the gardenand the summer-house of Vargaslätten. Vargaslätten ? tillägnad naturen was acomprehensive work with a detalied inventory of all the plants, the buildings, the descriptionof the surroundings and the history.

The first Debt Relief Act was introduced in 1994 into Swedish law. The old Debt Relief Act was replaced on 1 January 2007 by the current Debt Relief Act. The current law is in many ways similar to the older law. The main change is the debt settlement process.The Debt settlement Act's main purpose is to financially rehabilitate over-indebted individuals. This aim should be balanced against the creditors' interest in getting paid for their claims.

Syftet med detta arbete är att undersöka hur fyra vägledare i Malmö ser på gruppvägledning, gällande lämpliga deltagare och gruppvägledningens syfte, vidare är syftet att jämföra gruppsamtalet med det individuella samtalet genom de intervjuades ögon. Problemformuleringarna som används till arbetet är följande: ? Hur uppfattar vägledarna gruppvägledning med eleverna i niondeklass inför gymnasievalet? ? Vilka faktorer uppger vägledarna som viktiga i gruppsamtalet gällande dess syfte? ? Hur uppfattar vägledarna det enskilda samtalet i förhållande till gruppsamtalet? Huvudteorin som används är Baumans teori om den individualiserade människan, teorin valdes på grund av att efter att allt material insamlats gjordes bedömningen att det var den teorin som passade bäst. Enligt Baumans teori blir människan mer och mer individualiserad och detta inverkar på personens förmåga att kunna samverka med andra individer. Från början var arbetet tänkt att vara en kvantitativ enkätundersökning, då svarsfrekvensen för enkäten var för låg för att basera ett arbete på, så bestämde jag istället mig för att göra en kvalitativ studie där fyra vägledare på olika grundskolor i Malmö intervjuas gällande sina erfarenheter av gruppvägledning.

Within today?s organizations there is continual development work to increase efficiency and the power to compete at the market. Production development with focus on continual improvements constitutes an important part of the daily work within a lot of organizations today.The purpose of this study is to contribute to a part of the development process that Volvo Penta factory in Vara has in mind. A description of the current situation was compiled by mapping the internal runnings and material flow throughout the factory. A new suggestion for a layout and a comparison with the current situation will assist with creating a factual basis for the development of a new goods reception.A study was made where the volumes and the quantity of the daily arrival goods were settled.

The aim of this review is to assess the ethical implications of aquaculture, regarding fish welfare and environmental aspects. The aquaculture industry has grown substantially the last decades, both as a result of the over-fishing of wild fish populations, and because of the increasing consumer demand for fish meat. As the industry is growing, a significant amount of research on the subject is being conducted, monitoring the effects of aquaculture on the environment and on animal welfare. The areas of concern when it comes to animal welfare have here been divided into four different stages: breeding period; growth period; capturing and handling; and slaughter. Besides these stages, this report includes a chapter on the current evidence of fish sentience, since this issue is still being debated among biologists.

In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often focusing on an image revolving around price and environmental friendliness.The purpose of this essay has been to analyze customers? relations to the electricity market. In order to analyze customers? relations a quantitative study has been conducted; focusing on customer satisfaction and customer commitment.

In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often focusing on an image revolving around price and environmental friendliness.The purpose of this essay has been to analyze customers? relations to the electricity market. In order to analyze customers? relations a quantitative study has been conducted; focusing on customer satisfaction and customer commitment.

Vår kandidatuppsats handlar om användning och utveckling av Kustpilens biljettautomat. Vi har, genom etnografiska metoder, studerat hur människor använder sig av biljettautomaten vid köp av en tågbiljett. För att generera designidéer och utveckla vårt designförslag har vi utgått från dessa studier. Vi har sett hur viktigt det är för användarna att få feedback på utförda handlingar. Biljettautomatens design är viktig för att uppmana kunderna till rätt användning.

The frequency of innovative procurement is currently very low in Sweden. Innovative procurement is to procure unknown solutions to a defined problem or need for which it sometimes has not yet been established on the market.  Current Swedish procurement legislation does not prevent innovation procurement, however, it limits official authorities to actively work with innovative companies to develop new solutions. Furthermore, some conflicts arise between the Swedish procurement legislation and the basic principles concerning public procurement developed under EU law, which must be considered in all procurements. Additionally, there is not a specific procurement procedure designed for innovative solutions in the current legislation.On the 15th of January 2014 three new directives on procurement rules were adopted with the general objective to simplify the procurement process and to make the whole system more flexible. A new procurement procedure has also arisen called innovation partnership.

ABSTRACTProblems with high turnover in nursing has escalated during the last years both nationally and internationally. according to previous research job satisfaction and quality of care was connected to specific features of the hospital work environement. It was also recommended by Coomber & Barriball (2007) to analyze job satisfaction at ward level with qualitative interviews to get a deeper and more extended insight in which specific features are of importance.The aim of this study was to investigate and describe the experiance of job satisfaction in relation to quality of care from nurses perspective. This study was carried out at an orthopaedic ward with primary nursing as organizational context of care.Two focus group interviews were conducted, they comprised nine nurses with at least two years experiance of primary nursing. A qualitative content analysis with inductive approach was used in order to develop more detailed insights of potential factors influencing work satisfaction at ward level.

Bakgrund: Tidigare forskningen visar på ett lärande som pågår hela tiden och att det på varje arbetsplats finns specifika lärprocesser. Hemtjänsten bör i detta avseende också kunnas ses som en lärande arbetsmiljö. När man talar om lärande, talar man underförstått om kunskap. Vårdpersonal har i tidigare studier, uttryckt att de är stolta över sina kunskaper, men att de samtidigt är bekymrade över att allmänheten inte vet och förstår vad de gör.Syfte: Vårt syfte är att utifrån personalens individuella erfarenheter belysa den kunskapsform som ligger till grund för hemtjänstarbetet, lärandet i arbetet samt de villkor personalen upplever är av betydelse för deras lärande.Metod: Studien bygger på ett kvalitativt tillvägagångssätt, med kvalitativa intervjuer som insamlingsmetod.Resultat: Empirin visar att undersökningspersonerna upplever att de har varierande uppgifter, i form av praktiskt, socialt, medicinskt samt administrativt arbete. Den kunskapsform som är mest central, är den kunskap som sker i handling, men den teoretiska kunskapsformen förringas inte.

This report compares two different types of insulation with regards to fire and moisture. The materials were tested for the company Fiskarhedenvillan AB, for a wall and a roof construction that the company currently uses in the establishment of Sweden's first certified passive house for international standards.Their current material, Rockwool, is compared to a relatively new material on the Swedish market called SEALECTION Agribalance sold by the company ISO Green AB. The material is a type of polyurethane insulation. This insulation material would result in a more efficient execution of the construction as it provides waterproofing and is applied more easily than Rockwool. From a fire standpoint, literature studies and discussions with fire experts led to results.