AbstractThe purpose of this study is to explore the organizational culture within the corporation The Body Shop. I have been working with two different question formulations. The first is to answer how the culture can be described. To answer this I have been using Edgar H. Scheins theory of cultural levels.

The purpose of this study is using McDonald?s in China and Sweden as a case to find out how fast food restaurant retailers combine adaptation and standardization with symbolic attributes of store atmospherics under different cultural background, and find out possible reasons. The study used McDonald?s in a case format to study in-store atmospheres. Further, the research has an investigating and explanatory qualitative approach, collecting the empirical data through observation with photos.

Politicians attract their voters by promising more jobs and investment in education, health and social care. Against this background, I wonder how the situation of artists will be affected by the followingquestions:? What political views on the artist's position in society appeared in propositions of Socialdemokraterna and Moderaterna?? In what way did these propositions influence the conditions of artists?? How have the artists of Värmland been affected by different (Socialdemokraterna and Moderaterna) cultural policies? With my investigation I find out more about the artists' conditions on a national level, but I also investigate the situation in Värmland. By examining policy proposals and reports, I learn more about the issues. I also conduct a survey and three in-depth interviews to obtain opinions from various sources.The respondents are the cultural departments of Värmland and representatives from cultural organizations.What is clear from my research is that politicians differ on some issues, especially those relating to commercialism and artist salaries.

The aim of this master?s study is to examine the function of the public library in the local community at present. I have searched for the answers to the following questions: Which position has the public library in the local cultural policy? What characterizes each library and which are the priorities? What is the local profile of the public library? What cooperation partners does the public library have and what do they mean to the library? Does the public library intensify the local community in any way? To answer this, I have made three qualitative case studies. Interviews and collection of documents were carried out in three different communities.

The purpose of this masters thesis is to examine the fanzine, a form of amateur publication, in Sweden, both in the traditional paper form and the more recent electronic form. It deals with what is distinctive about the fanzine as a publication and also as a social and cultural product. It also looks upon how the fanzine uses the Internet and the new possibilities it brings. The people behind 18 fanzines, 10 electronic and 8 in paper, have answered a questionnaire about how they produce, publish, distribute and promote their fanzines, what they think about the fanzine as a mode of expression, and how they use the Internet. The masters thesis uses theories within cultural studies as a theoretical approach to the fanzine.

The purpose of this masters thesis is to examine outlines of literary history for students at upper secondary school from a gender studies perspective. Earlier theoretical work concerning outlines of literary history is sparse. There are three dissertations, but none with an explicit gender perspective. The theoretical approach comes mainly from theories in literary historiography and gender research. Also discussed are the following concepts: canon, literary field and literary valuation.

This thesis is an investigation of Iranian immigrants and their use of libraries in Sweden. It isbased on a combination of a qualitative and a·quantitative method.Using a qualitative method, I give an outline of the history of lran from ancient times up to the present, as well as the different ethnological groups in Iran and their cultures. The main objective of this part is to clarify the contrasts between Iranian and Swedish cultural, social, linguistic and family structures, and also the characteristics of the crisis that most immigrants go through on their arrival in the new country. The qualitative method also involves structured telephone interviews with eight highly educated Iranians.This method was supplemented by a quantitative study through questionnaires of the attitudes· of lranian immigrants to libraries and reading. Iranians in Sweden turned out to be frequent Iibrary users.

Semi-natural grasslands are threatened biotopes in the landscape and without conservation measures high values of nature will be lost. Meanwhile, the biological values associated with cultural values of the traditional agricultural landscape in Sweden. Studies of land use history may help to understand how today biological diversity has evolved and how it can be preserved. Färsna farm in Norrtälje has left some of the old heritage of biological diversity in the form of nature - forest and grassland, which hosts an unusual herb-rich flora. Through the study of historic maps and från1673/1767/1801/1901 1952 and orthophoto of the area has a picture of how land use has changed over time emerged.

Within literature, politics and science, there is a claim that ?tree avenues are important?. But the question and the goal for this essay are to explore the pretext to how and why. Planting tree avenues is a 4000 year old tradition and they are a common element in the Swedish and Scanian landscape since the 18th century. They were first mainly planted by aristocratic land-owners or on their initiative, but since the 19th century also by farmers.

In this essay I compare the description of the Thirty Years? War in a number of German and Swedish encyclopedias published between 1854 and 2005. The essay is a historiographical research with focus on three areas; the description of the war background, the reason of the Swedish intervention in the war and the picture of the Swedish king Gustav II Adolf with the consequences of the war and the peace of Westphalia. I want to analyze the differences and similarities in the way the history is being told in the German and Swedish encyclopedias. The research shows a transformation from a narrative, nationalistic, partial description with focus on individuals and specific events to a more analytical and objective description with focus on structures.

Arbetet behandlar Universals skräckfilmsproduktion under dess så kallat klassiska period, från ljudfilmens genombrott fram till USAs inträde i andra världskriget i december 1941. Det inleds med en kort historik av studions utveckling, främst under Laemmle-dynastins ledning, samt med korta tillbakablickar på stumfilmsperiodens skräckfilmer. Syftet är att beskriva hur skräckfilmen utvecklades, konstnärligt, företagsekonomiskt och produktionstekniskt, under denna period. Tyngdpunkten ligger givetvis främst på Universal, som snabbt blev kända som de främsta skräckfilmsproducenterna, ett rykte som man fortfarande upprätthåller.Vidare beskrivs alla Universals skräckfilmer från och med Dracula (1931) fram till och med The Wolfman (1941), som väl kan beskrivas som den sista riktigt stora skräckfilmen, innan bolaget förföll till mer eller mindre obegåvade uppföljare..

Our increasingly globalized world has contributed to that more Swedish companies has expanded their business to more distant areas. One of these Swedish companies that now stands before their first international expansion is the Swedish fast-food chain Max AB. Max has chosen to start their expansion in Saudi Arabia, a country far away from Sweden, not only in terms of geographical distance but also in cultural. The cultural differences that Max will encounter may affect the business and result in to various adaptations that must be done in order to establish successfully. The thesis investigates the existing circumstances for the fastfood business in Saudi Arabia and shows which adaptations international fast-food chains should or must do as a result of the cultural distances they encounter.

The study concerns the history and development of hospitallibraries in Sweden in the beginning of the 1900 century.Focus is on the 1930 decade, the time of major expansionof the area. The study is based on study of literature, mainlyfrom articles but also from a few booklets from the time.The purpose of the study is to find out how the librarieswere described in the literature of the time and which goalsand tasks they had. It is also to make it possible to increaseunderstanding of the history of hospital libraries, using it asan inspirational source for development of today´s businessin a time of major change. The result of the study showsthat those goals and ideas are still valid and serve well as aninspirational basis for development of today´s hospitallibraries..

Textbooks are a very influential medium considering the fact that they often introduce students to information they have never read or heard about before, and as such they become very important in forming students? opinions on different matters. In this study I have taken a closer look at five textbooks in history that are currently being used in the Swedish upper secondary school. My aim has been to find out how East Asia is pictured and also how much space East Asian history is given in these textbooks with the postcolonial theory as theoretical basis. My study shows that East Asia is given very little space compared to Europe in these books, with an average of less than a twentieth of the number of pages that deal with European history.

Recent studies show that the knowledge in and understanding of science, technology andmathematics of Swedish junior high school and high school students is decreasing. As a resultof this the Swedish government has initialized several studies, research and reforms. One ofthe theories for teaching that today is seen as effective is the socio-cultural perspective and itsdescendants, including scientific inquiry. Using the pedagogy of the socio-cultural perspectivefour assignments regarding the human body was constructed for junior high school studentsattending summer research school in the summer of 2008, hosted by AstraZeneca. Theassignments follow a structure (goal of assignment, preparations, experiment and follow-up)inspired by the concept of NTA ? Naturvetenskap och Teknik för Alla (Science andTechnology for everyone).