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8868 Uppsatser om Cultural management - Sida 39 av 592
Nätbutiker och Kundrelationer : Relationsmarknadsföring
Titel: e-Commerce and Relationships ? Customer Relationship Management This bachelor thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus shift from products and their functionality to customers and value creation. Because of the tougher competition that developed from new channels of communication, corporations had to generate new sources of value for their customers in order to establish lasting relationships with them. Therefore we found it interesting to investigate how companies within the e-commerce business handle the transition towards customer relationship management.
En heterotopologisk analys av den kulturella infrastrukturen i Göteborg: Rio Rio-båten på kollisionskurs med ett stadsplaneringsmaskineri på drift.
This essays overarching aim is to contribute to the theoretical discussion of transformation processes that are shaping the urban landscapes and further to problematize contemporary planning discourses in Sweden. Drawing on the concept of Foucault?s heterotopia and actor-network theory for spatial analysis, the paper seeks to analyze the complex urban landscape transformation process as an emergent property of human and non-human actor-networks seeking to transform and order space. With the district of Rosenlund in Gothenburg as a starting point, this thesis intends to examine how the cultural infrastructure - used by the residents and visitors of the city - are related to the city's planning and development processes. The case study is based on a boat (Rio Rio) in Rosenlund canal that is defined as a cultural infrastructure.
Interaktionen mellan säljare och kund - en fallstudie på El-giganten och Hi-Fi klubben
Vi ville se om kunderna har olika förväntningar på service beroende på vilken butik de handlar i och hur detta påverkar säjarnas och föetagets agerande. Studien visade att företagen har profilerat sig på två helt skilda sätt. Detta har gjort att kunderna förväntar sig olika nivå av service vilket också företagen förstått och därmed leverarar de den service kunderna efterfrågar..
Den europeiska identiteten Vem är europé enligt EU?
The main purpose of this thesis is to examine how the European Union through the Directorate- General (DG) of Education and Culture, are calling forth a constructed sense of European identity amongst the citizens of the Union.It is a discourse analysis, which can be described in twofold. Firstly, it is a mapping of the European discourse; i.e. how the European Union defines the identity it seeks to mobilise. Secondly, it examines whether or not there are similarities in the European discourse of identity and the traditional nation-building discourse of national identity.According to this thesis a European identity is articulated in cultural terms, whereby its members are said to share the same values and a common cultural heritage.To bring the people of Europe closer together and to deepen awareness of their "common" history, the European Union encourages all manner of meetings and exchange schemes between Europeans. Although its goal is to develop a feeling of belonging to a shared culture, the EU is also keen to preserve the specific aspects of Europe's many cultures.
Internal Market Harmonisation and Trade Implications for Non-EU Companies
After the formation of the European Union internal market in 1992, member state specific obstacles and barriers were largely removed. This was especially the case in harmonised industries where standardisation and technical regulation have led to legal certainty. Despite this, a large range of trade regulation continues to remain distortional to trade, in addition to the ongoing tariffs and subsidies. The key trade regulations relate to a number of areas involving technical regulations such as production labelling and the protection of intellectual property rights. Whilst policy makers claim justification based around the need to correct market failure in delivering desired outcomes, the question is whether these regulations are appropriate responses to market failures or if they have simply been imposed in an attempt to protect domestic markets.
Prehospital sjukvårdsledning - sammanställning av erfarenheter från KAMEDO-rapporter
Background: An effective management of the healthcare's organization on one disaster site is considered as a condition in order to decrease damages and suffering at them as been hit of an accident. In KAMEDO-reports is described true accidents, how among other thing organizational parts been implemented and evaluations of which importance different decisions had. Aim: The aim of the study was to examine KAMEDO-reports concerning prehospital medical management on disaster sites. Method: Eight KAMEDO-reports was examined with focus on organization and management. Results: Four areas in which all could be influenced by the healthcare personnel in leading position was described: Management and Co-operation, Load and Go - Stay and Play, Priority and Triage.
Att delta eller inte delta? : Kulturparken Småland AB och synen på deltagarperspektivet
The purpose of this essay is to illustrate how an organisation with several different cultural activities, such as a regional museum, works with anemphasis on participation. The essay focuses on Kulturparken Småland AB, which encourages the public to be more involved in its activities. Aqualitative approach is used, including nine interviews with employees at theorganisation. A number of theories form the basis of this study: institutionaltheory, which focuses on the context of the organisation, Bourdieu?s theoriesof different capital and Abbott?s theory regarding professionals.
Relansering av varumärken
Klargör problematiken kring en relansering. Med analog användning av teorier närliggande begreppet relansering skapar vi oss en större förståelse för problematiken..
Vad styr den kommunala integrationspolitiken? En jämförande studie i fem skånska kommuner
This paper analyzes governance of cultural and ethnic integration. The study has a comparative perspective between five municipalities in Skåne. One aim in this thesis is to clearify the ratio between the state and municipal authority and how municipalities exercise their autonomy. I analyze the advantages and disadvantages in different governance methods linked to how the municipalities are working in practice and what problem the integration policy is intended to eliminate. I also resolve the influence of officials and citizens in the policy process.My conclusion is that direct ruling to a large extent is limited by indirect control.
Revenue Management - "Det är så det är" : Vad ledningens förståelse för verktyget innebär för kundens upplevda rättvisa
Syftet med uppsatsen är att undersöka om ledningens förståelse för Revenue Management (RM) påverkar kundens uppfattning om ett rättvist pris. De frågeställningar vi behandlar i uppsatsen är följande; Hur påverkar ledningens förståelse för RM frontpersonalens arbete med verktyget? Hur uppfattar frontpersonal att kunden reagerar på RM? Slutsatser: Teori och fallstudie visar att ledningens förståelse är en grundläggande faktor för att arbetet med RM skall ha möjlighet att vara förenligt med ett kundperspektiv. För att arbetet med RM ska uppfattas rättvist av kunden krävs att högsta ledningen inser vikten av utbildning inom RM för all personal samt att pris följer tjänstekvaliteten..
4M - en förutsättning för framgångsrika förändringsprocesser?
Vårt syfte med uppsatsen är att utreda vilka faktorer som är av vikt för en framgångsrik förändringsprocess samt vilken påverkan ledarskap har på faktorerna. Vi genomförde en kvalitativ undersökning där vi intervjuade tio personer som är yrkesverksamma på två hotell i Sverige. Vi intervjuade respondenterna om den förändringsprocess som ett hotellkedjebyte innebär, och om den ledarstil hotellens general managers anser sig ha och ha haft under bytet. Våra sekundära källor utgörs av teorier inom framför allt service management, change management samt ledarskap/management. Vi har använt en blandning av induktivt och deduktivt arbetssätt.
Psykisk ohälsa - eller ändå inte? : om hur ungdomars psykiska ohälsa har förändrats i en tid av välfärdsnedskärningar och kulturell modernisering
In recent times statistical findings suggesting a deteriorating mental health among teenagers, have been published. Not only did I find the lack of an all-inclusive analysis problematic, but also the fact that the studies themselves where often insufficient. Thus my purpose has been to chart these statistical studies, and then scrutinize the results.My method has been inspired by critical theory, where an interpretive starting point, self-reflection, and the idea that man and society interacts as a whole, is of great importance. Aside from the above mentioned studies, I have also employed secondary empirical data from TV, newspapers and the Internet. My own experience as a social worker has also been an important resource for this paper.
Konflikthantering genom drama : En studie om dramats roll i undervisningen
Abstract The purpose of the essay was to investigate how you can work with conflict management through drama, to promote the meeting with children from many different cultures. I also wanted to see how the work may be different in a heterogeneous or homogeneous group of children.In the background I lift up what a conflict can be, what kind of conflict management methods there are, how to work with drama education as well as what ethnic conflicts can be.The literature studies have shown that there are different types of conflicts and that the conflict management methods are many. In an attempt to get answers to my questions I?ve had drama lessons focusing on conflicts in a heterogeneous and homogeneous group of children in grades 3.My study has shown that conflict management through drama can increase the understanding of other cultures and promote the meeting between children. Just as the literature describes conflicts, they can be difficult to solve and it is important to find a method that suits the class you work with.Key- words: conflict, conflict management, drama, homogeneous, heterogeneous..
Kreativitet i skolan : funktion och förtjänst
This dissertation examines how creativity can be of benefit for the school. It discusses if there is a need or demand for it and how the present situation is in Swedish schools. Defining creativity accurately is difficult but it is relevant to look at the environments that use creativity. There is a vast amount of literature that uses creativity and it varies to some extent. Creativity originates from meetings and combinations, both within and outside of the individual.
Ekonomistyrning i svensk elitfotboll, En fallstudie av Malmö FF
Vi har valt att analysera och arbeta fram förslag till förändringar för ekonomistyrningen inom Malmö FF. En mer utföjlig sammanfattning kommer.