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5498 Uppsatser om Cultural communication - Sida 57 av 367
Marknadsföring i maktens korridorer : En studie om sociala mediers funktion i riksdagsvalet 2010
The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.
Förskolekulturens möte med det mångkulturella samhället : ett möte mellan pedagogen och föräldrarna
My main question in this essay has been: why does the preschool advocate being outdoors? How should we respond to parents who have a different view on this? Children's right to participation and influence is also a question that I raise. How should we preschool teachers do when we stand between the child's desire to be out and the parents wish that their child should be indoors? By reading what is written in the preschool curriculum on children's influence, I have come to the conclusion that we preschool teachers must listen to what the children express that they wish to do, otherwise we go against our policy documents.My dilemma is about how to respond to parents who have a different opinion on being outdoors than we have. Many parents express an aversionagainst their children having to be outdoors.
Intern kommunikation av inköpsprocessen
This thesis was performed at Scania?s purchasing department of non-automotive products inSödertälje, Sweden during spring 2007. The management of the purchasing department ofnon-automotive products believe that their internal customers might not have fullunderstanding of what the purchasing department does. This is a problem because the internalcustomers might not use the contracts negotiated by the purchasing department or they mightnot involve the purchasing department when making purchases.The purpose of this thesis is to examine if and how the internal customers? perception deviatesfrom the purchasing department?s perception regarding the task of the purchasing department.And also to create a communication package with the purpose of increasing the internalcustomers understanding of what the purchasing department does.
Strategisk anarki : en utredning av WeActivists strategiska funktion inom WeSC
ABSTRACTTitle: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC.Number of pages: 69Authors: Frida Leijonborg, Nils Lindstro?mTutor: Jessica GustafssonCourse: Media and communication studies CPeriod: Second term 2013University: Division of Media and Communication, department of information science, Uppsala UniversityPurpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.Main results: Our results indicate that WeActivists play a significant role in WeSC?s external communication, and thus signifying that they play a major part in creating WeSC's brand identity.
Arbetsplatsträffars effektivitet och utvecklingsnivåer : En observationsstudie inom en kommunal grundskola
The study aimed to highlight workplace meetings´ benefit and what level of development. The study was done at a school in Lidköping and included two qualitative observations. Most of the groups´ members were women; one man was included in each group, and there was a mixed age structure of the meeting participants. The collection of data was then paired with the scientific literature and scientific articles. .. Our results demonstrate that group 1 spend 59% of the time on information and 41% of communication.
Tillämpning av Teckal-undantaget på kommunägda aktiebolag. Fallstudie av Göteborgs stad och Gryaab AB
In this essay the aim is to look at difficulties in preservation of buildings in general, andespecially the ones of the modernist era. To navigate in this huge field the study is narroweddown to take place in Finspång, a small Swedish town. In Finspång there was a swimmingpool facility built in 1967. In 2003 the facility was closed down due to its unusable conditionsand then after seven years with discussions of different plans about what to do with thefacility it was demolished in 2010. This case is the base in the essay, and why it was notpreserved.The purpose of this essay is to look at what the people in Finspång think about preservation ofbuildings with the demolished swimming hall facility as base, and what impact materiality hason questions regarding preservation, cultural heritage, memory and history.
"När katten är borta..." : En studie kring pedagogiskt ledarskap på distans
AbstractTitle: When the cat is away? A study of pedagogical leadership at a distanceLevel: Final assignment for Degree of Master of science (one year) in Educational ManagementAuthor: Evelyn JoelssonSupervisor: Ulla SebrantDate: 2013 mayLeadership is a subject that has been discussed for many generations. Today?s leadership is something completely different than what has been practiced before, in the more hierarchical companies, when leadership was something you were born to do and the workers had no choice but to follow. In the globalised world that we live in today there are demands of a different kind than before and physical distance between leaders and their followers gets more and more common.
"The single biggest problem in communication is the illusion that it has taken place? : En kvalitativ studie av intern kommunikation i en offentlig organisation.
Intresset i denna studie låg i huruvida organisationsstruktur påverkar den interna kommunikationen. Studien utfördes i samarbete med Region Halland. Avgränsningen gjordes till HR-verksamheten centralt, personalchefer och förvaltningschefer, där syftet med undersökningen var att beskriva och analysera upplevelsen av kommunikationen däremellan. Alla organisationer behöver kommunikation för att existera, det är kommunikation som utgör grunden och framgången för en organisation (Falkheimer & Heide, 2007 15-33). Genom kvalitativa samtalsintervjuer och inläsning på teorier om kommunikation besvarades nedanstående frågeställningar: Hur sker kommunikationen mellan HR-verksamheten centralt, personalcheferna och förvaltningscheferna?Hur påverkar organisationsstrukturen kommunikationen och hur upplever medarbetarna att organisationsstrukturen påverkar kommunikationen?Går det att identifiera eventuella kommunikationsproblem och i så fall vilka?Vad upplevs som effektiv kommunikation och vad upplevs fungera bra idag?Vem upplevs ha ansvar för att information skall nå fram till den eller de som är tänkt? Resultatet visade bland annat en upplevd otydlighet gällande information, svårighet med samordning, problematik kring förvaltningarnas storlek samt resurser på varje enskild enhet och svårighet att se organisationen ur ett helhetsperspektiv..
2008 - ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer
AbstractTitle: 2008- the year of the mobile-TV-markets expansion? (2008- ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer).Number of pages: 50Author: Hilda EngstrandTutor: Lowe HedmanCourse: Media and Communication Studies CPeriod: Fall Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this research paper is to identify the main operators on the mobile-tv-market and to map out the main forces behind its growth. What are the driving forces that creates a new disribution-market? Also to study how political media-regulation effect and urge the mobile-tv- market.Material/Method: Interviews with people from the mobile-tv-market. To read public-documents, press releases and reports from the government, media-companies and organisations has also been a method used to gain information.Main results: That the mobile-tv-markets growth is a result of several driving forces.
Det kulturella tomrummet : En diskursanalys av kulturprojekt bland elever på särskilda ungdomshem
This essay deals with the rationale and aims for doing cultural or aesthetic activities and projects in schools, and gives special focus to a specific group of students, attending schools provided at special residential homes for young people (sa?rskilda ungdomshem). These homes receive young people with psychosocial and substance misuse problems and who show tendencies towards criminal behavior. The essay investigates how working with a cultural project in schools at these residential homes is justified and also elucidates how this specific group of students and their problems are constructed in the documents surrounding the project. The essay will further ponder over possible educational and pedagogical consequences of these constructions.The investigation has its theoretical frame work in curriculum theory.
Modersmål genom barnböcker : en kvalitativ studie om modersmålsstödet på en förskola
The purpose of my study has been to find out how mother tongue teachers working in preschools where a majority of the children have a mother tongue other than Swedish make use of fictional children?s books during the mother tongue support lessons. In order to determine this, I am asking the following questions:- What is the range of children's books in the children's mother tongue available at the preschool?- In what ways are the native language teachers encouraging literacy development through the usage of children's books?- How do native language teachers view the childrens? linguistic development as well as the enhancement of cultural identity through the usage of the books?These questions have formed the basis of the methodical approach, which is based on a qualitative research method. The data collection consists of three parts; the observation of mother tongue support, interviews with language teachers as well as with the nursery manager and lastly a survey of children's books in languages other than Swedish at the preschool.The essay has as its theoretical basis the socio-cultural view of learning and development.
Kommunikationseffektivitet och kommunikationsstrategier för L1- och L2-talare i referentiella problemlösningsuppgifter
This thesis examines and measures differences in effciency between L1- and L2 language use for solving referential problems. Quantitative measures used in the study were time and error frequency. Qualitative measures, such as how the tasks and the participants own performance were experienced, were measured by an post interview and two questionaires. Two different tasks, a sorting task and a construction task, in which each informant was given the role as a constructor or instructor, were used for data gathering. A total of 20 dyads, divided in two language groups (English and Swedish) participated in the study.
Diskursteori möter idrott och hälsa
Through a discourse theoretical apparatus, this study examines Sweden's national curriculum, which is constructed for primary schools, pre-school class and leisure time classes. The study also examines the syllabus in physical education and the supplied comment material to the syllabus, the above mentioned material all valid from 1 July 2011. Using cultural researcher Marianne Winther Jørgensen's and communication researcher Louise Phillips interpretation of the political theorists Ernest Laclau and Chantal Mouffe's discourse theory, the study identifies several discourses in the new curriculums. The analysis shows that the curriculums writers construct their expectations through a rhetoric that is perceived as instructional and descriptive. The analysis identified eight discourses, woven into three "orders of discourse", the body, health and physical education.
Mode & identitet : - Att visa sin insida med utsidan
AbstractAim: The purpose of this thesis is to research how women think about fashion in relation to their self and to others. Can clothes be an expression of who we are who we want to be and how we look at others? What are the main characteristics in this type of communication and what kind of information can be distributed using this tool?Method/Material: InterviewsMain results: Clothes can work as a tool to show who we are and what we are, mainly on short term. We use clothes for different purposes, sometimes we what to be seen and really show who we are and what we stand for and sometimes we just what to go with the flow and not be seen at all. We will always have a physical need for clothes but it is also a natural and important part of our individual expression and our identity.Keywords: Fashion, Clothes, Identity, Lifestyle.
Kommunikation i multiagentsystem
Communication is an important part of any multi-agent system. There are
different ways of communicating and they have different effects on a
multi-agent system. This project describes and evaluates two different ways of
communication, implicit and explicit. To compare the two methods, two
experiments have been executed. The result of the experiments have been
compared and discussed.