Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

AbstractPurpose/Aim: This essay deals with The Swedish Red Cross Society and their work concerning strategical information and communication about HIV and AIDS in the Swedish context. In a broader sense the relation between the global and the local will be investigated and a discussion about what it means to work in an organization operating on a global arena will be held.Material/Method: This essay is based on relevant theories about culture and health communication which I have studied, selected and put together, with purpose to analyse The Swedish Red Cross Society and their informational work with HIV and AIDS- prevention. Furthermore I have interviewed four of the organizations co- workers to collect data about their experiences in working in the Red Cross organization with this specific mission. Moreover I and my colleague Hillevi Good attended at seminars and lectures to observe activities held by the organization and to get inside information about what people working with HIV and AIDS are discussing and considering as critical issues. The study holds a qualitative approach focusing on understanding this typical case rather then generalizing facts in a larger sense.Main results: The Swedish National Society of The Red Cross has a difficult mission in their work to inform the public about HIV and AIDS, although it is the perfect organization when it comes to communication due to their well-known profile and a huge geographical spread.

A multivariate cross-sectional model is used in this thesis to proxy for expected earnings and to estimate return on equity for 214 companies over the period 2009-2013, using Swedish data. The model, which has never been tested on Swedish data before, is first confirmed to function as a forecasting model for expected return. Furthermore, the model is evaluated through a comparison with two univariate models based on the assumption that return on equity follows a mean reversion process. Forecast accuracy is calculated as the difference of estimated returns and actual returns. The results show that the univariate models' forecasts are superior to the multivariate model's..

The concept of the dynamic region has become a more prospering thought in the era of globalisation. This concerns in particular, cross border regions ? well-integrated territorial regions crossing more than one nation. In this paper I examine the development from a critical perspective and I map the democratic pitfalls of new territorial political constructions across national borders. The empirical analysis is a case report taken from the Öresund region, a cross border region between Sweden and Denmark.

Flooding events are no longer rare, floods occur all over the world. Accordingly, it is vital for the society and different authorities to work with flood mapping. To meet the goal of Uppsala kommun to map the risks of floods in Uppsala län, a map of the different areas around Funboån which are inside the area of risk for flooding have been developed.In the work, cross sections and the water flow have been measured. Moreover, an echo-sounding have been carried out in Funboån to map the bottom topography. From the bottom map and laser scanned data covering the study area, a terrain model was created.

The Results of this thesis was the creation of two designed house variants with a module toall the apartments. In addition till the first module there are three other modules ofapartments that can be put in the houses if it so needs. The house are volume prefabricatedand are placed on site in a way that it create an enclosure of the area which faces against thenature and car parks also lies hidden behind these houses.For the actual structure, a cross beam was created to carry the floor above and it is supportby all four walls. The structure between the first and the second floor has no "syll" butinstead there are two differently alternative to linking the floors in order so that it will notmove. The reason with this solution was that there will not be any subsidence when theforces from above are pressed down ward.

Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot potentiella sponsorer. En ändrad lagstiftning tycks öka intresset för företag att sponsra kultur. För att maximera nyttan av sponsringssamarbetet krävs en utvecklad sponsringsrelation som är ömsesidigt värdeskapande och där parterna uppfyller alla nivåer av kunskapsutbyte. Relationerna inom kultursponsring påverkas mer av kulturinstitutioners storlek än av företags..

In veterinary medicine, penicillin is the most used antibiotic in Sweden. Two dosage forms of penicillin are available in Sweden for use in horses, sodium benzylpenicillin (Na-pc) and procaine benzylpenicillin (proc-pc). Proc-pc is the most used dosage form and is used for intramuscular administration which allows horse owners to treat an animal at home under veterinary instruction. Na-pc is only approved for intravenous use in horses. Penicillin is normally well tolerated by horses but a serious, sometimes life-threatening, adverse reaction called penicillin shock may occur.

This Master?s thesis examines different retrieval strategies used in cross-language information retrieval (CLIR). The aim was to investigate if there were any differences between baseline queries and translated queries in retrieval effectiveness; how the retrieval effectiveness was affected by query structuring and if the results differed between different languages. The languages used in this study were Swedish, English and Finnish. 30 topics from the TrecUta collection were translated into Swedish and Finnish.

The focus of this essay is on the mechanisms of inclusion and exclusion in different feminism rooms. Seven activists taking part in several forms of feminism projects, organisations, networks and demonstrations are interviewed and the essay analyzes whether the participants themselves feel included or excluded in feminism rooms. If they have motives to include or exclude different groups of people are something that is also looked into. Intersectionality and phenomenology are used as an analytical and methodological approach throughout this essay. The results have shown that the participants feel included and excluded due to different intersections of power.

Guazuigua is a small village in Bolivia, which has had too small water resources, especially for irrigation. A project started after some studies were made, to create a canal to provide the village with water from a nearby town. To make the canal work it had to cross a dried out river. There have been several attempts to cross these dried out rivers, but with poor results. The purpose of the report is to provide a solution for this problem.

Vi strävar alltid efter att förstå det som sker i den värld vi lever i. Till vår hjälp har vi olika referenser och kunskaper som vi har lärt oss under våra liv. Dessa referenser och kunskaper förenklar och förklarar våra upplevelser och sätter in dem i ett sammanhang. Utan detta sammanhang blir enskilda händelser omöjliga att förstå och vi tvingas navigera oss fram med förbundna ögon. Kultur är ett av de verktyg vi människor använder för att förklara den verklighet vi lever i.

Books and reading are important elements in cultural policy. On 1 January 2002 VAT on books and magazines was reduced from 25 per cent to 6 per cent. The purpose was to increase reading in all sections of the population. A special Book Price Commission was appointed to follow and examine price trends and to work for an enhancement of reading in all groups of the Swedish population. But what form of reading are the BPC talking about? With a theoretical point of departure in the theory of power and discourse by Michel Foucault the aim of this thesis is to explore if there is an existing discourse about reading and, if so, how this discourse is operating in the BPC reports.

I denna uppsats behandlas ett nytt sätt att beräkna korrelationen mellan olika tillgångar. Me­toden, tvärsnittskorrelationen, har framarbetats av Bruno Solnik och Jacques Roulet som be­skriver den i artikeln Dispersion as Cross-sectional Correlation. Vårt syfte är att med hjälp av detta nya sätt beräkna korrelationen över en tio års period på den svenska aktiemarknaden och se om vi kan hitta tendenser i korrelationens utveckling. Korrelationens tendens har tolkats genom trendlinjer och determinationskoefficienter. De re­sultat vi får fram tyder på en ökning i korrelationsnivå inom de flesta av våra observerade sektorer på den svenska aktiemarknaden..

In this thesis we present the procedures and outcomes of adopting two roles in a study: the role of a researcher and the role of a designer. The subject is crossmedia design. Crossmedia is a growing and changing trend for media producers of today its design is of great importance. The purpose is to create a concept from scratch that stands out from the crowd and engage people with the use of cross media as the approach. We also aim to investigate if a cross media designer can rely on previous research made within this subject or if the scene has changed.In order to test and to fully understand the process of the subject, we designed a crossmedia concept, based upon previous and related research.