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916 Uppsatser om Cross-channel synergies - Sida 22 av 62
Friskvårdsförmåner och förändringar i motionsvanor hos brevbärare
The purpose of this study was to determine if wellness benefits led to any changes in exercise habits among employed postmen. The study was a cross-sectional study carried out by a quantitative method. The collection of data took the form of a questionnaire. The sample consisted of 30 postmen employed at a post office in northern Sweden. The results show that of the postman who use health care benefits, there has been a relatively small change in exercise habits.
?Social media is word of mouth on crack? ? En studie i hur detaljhandelsföretag kan öka sin internettrafik via sociala medier
Den här studien behandlar fenomenet sociala medier med inriktning på att öka trafik till detaljhandelns webbaserade sidor för att skapa relationer, bygga varumärke och öka försäljning.Idag står företag inför en ny utmaning när det gäller marknadsföring. På några få år har internethandeln exploderat och med det företagens sätt att marknadsföra sig virtuellt. Sedan början av 2000-talet har en ny kanal för att sända ut marknadsföringsmässiga budskap till kunderna uppstått, de sociala medierna. Ett exempel på en av dessa är Facebook vars användarantal bara stiger år för år och i dagsläget har fler än 6 av 10 svenskar en personprofil på Facebook.Varje kanal för kommunikation har sina egenskaper och med det givna referensramar för företagen att arbeta med och skapa verktyg för. Då sociala medier fortfarande är ett ganska nytt fenomen anser vi att problematiken ligger i att många företag inte har hittat det ultimata användningssättet för kanalen.
Hot och våld i socialarbetares yrkesutövning : Threats and violence in the socialwelfare secretary occupation.
2004, the SSR, Akademikerförbundet, made a study on the threats and violence as a social secretary in the municipal social services are exposed in their occupation of the "social secretary of threats and violence at work" (T-110192), conducted by Temo ab. We have chosen to use the study on a smaller scale and then made contact with five municipalities in the middle of Sweden to investigate social secretaries experiences of threats and violence. Using the cross-sectional design and a convenience sample, we have gained access to data from 56 people. From a sociological perspective, we have chosen to use Norbert Elias theory of universal configuration and interdependence, and Michel Foucault?s theories concerning power search explanation for the existence of threats and violent situations in the contact between social workers and their clients..
Mångkulturalitet i skolan : en grupp gymnasielärares förhållningssätt till att arbeta med etnisk mångkulturalitet i skolan
The aim of this study has been to investigate a group of upper secondary school teachers? approach to work with the ethnic multi-culturalism that characterises the Swedish society of today and to point to the obstacles and possibilities the teachers see to work with this. With the help of interviews with eight teachers satisfying results could be reached. The results showed that it was possible to distinguish three different ways to think and act when it comes to the work with ethnic multi-culturalism in school and teaching. The approaches entailed different consequences on the way the teachers conduct their teaching.
Literacy i ett andraspråksklassrum : Fyra lärares förståelse och användning av literacy
Föreliggande studie vill undersöka hur fyra verksamma lärare i svenska som andraspråk, enligt dem själva, förstår och undervisar literacy i ett multimodalt samhälle. Genom en kvalitativ metod har de fyra lärarna intervjuats enskilt och deras svar har sedan placerats i redan befintliga teman från en studie av Cross (2011) som, tillsammans med ett sociokulturellt perspektiv, utgör teoretiska utgångspunkter och analysverktyg för denna studie. Det analyserade resultatet visar bland annat att lärarna fokuserar mycket på sociala och kulturella praktiker vid literacyundervisning och att de inkluderar multimodaliteter i begreppet literacy men att det får olika mycket utrymme i undervisningen beroende på tillfrågad lärare..
Radio Totalnormal ? erfarenheter av att göra närradio : Människor med egen erfarenhet av psykisk ohälsa ger sina perspektiv
This is a qualitative study with the aim of getting better knowledge and understanding of how people with mental illness experience having access to a public communication channel. The study builds upon qualitative interviews with four participants of a radio project called Radio Totalnormal (RTN). RTN is a community radio station where people with mental illness do radio. The study focuses on how the respondents describe the participation in the project and how it has affected their self-image. The analysis uses the concept of empowerment and four social psychological concepts: social responsivity, asocial non-responsivity, abstract sociability and concrete sociability.
Återhämtningsprocessen hos en svensk livsmedelsproducent efter ett allvarligt produktfel : En studie av Findus hantering av ?Hästköttsskandalen? under våren 2013
This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.
Hur revisionsbyråer använder sig av sociala medier vid rekrytering - Fallstudier av Grant Thornton och Ernst & Young
Accounting firms operate in environments with high competition for graduates and students today expect employers to be present on Facebook and the like. We aim to describe whether two major accounting firms use social media in their graduate recruitment. We chose to do case studies of Grant Thornton and Ernst & Young and how they use social media channels aimed towards graduates. Through a through study of how the two companies communicated through various social media, we concluded that Grant Thornton was significantly better than their larger competitor at social media use. Both companies use Facebook as their main communication channel.
Visuellt & Auditivt korttidsminne
The aim of the present study was to investigate the effect of sensory modality on short-term memory recall. An exploratory, cross-sectional study was performed. A total of 119 individuals participated. There were 70 female and 49 male subjects, aged 4 to 80 years (M=34,3). The participants were presented with 12 different objects in auditory, visual or auditory/visual mode over a period of 24 seconds.
SMS i TV : ett sätt att skapa interaktion i TV?
The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2.
Nätverk på nätet: Innovativt värdeskapande genom samarbete
A constantly increasing number of magazines are using the Internet as a business channel. One of these is Allt om Mat (All about Food). Together with expressen.se, Allt om Mat developed a food website, alltommat.se, which was introduced at the beginning of 2008. In this essay we investigate how alltommat.se developed its service concept. Further, we look at how this development has influenced and been influenced by relations among the three actors and the users.
Det Sublima
Projektet behandlar det sublima i relation till arkitektur; både som händelse, diskurs och institution. Genom ett event som dynamisk förskjuter arkitekturens parametrar och sätter dessa i kontinuerlig förändring i relation subjekt-tid och objekt-rum. Ett gränsöverskridande erfarande av arkitektur..
High speed network adapters
Syftet med examensarbetet har varit att undersöka om Mt Memotekniks produkter uppfyller ISO/IEC 11801:2 standarden, eller om de med hjälp av kondensatorer kan klara kraven för överhörningar. Vi har även jämfört deras produkter med AMP?s Keystone jack som redan klarar kraven för Cat 6 standarden. Memoteknik tillverkar en kretskortsprodukt som består av nätverksmoduler för Ethernet. Dessa kabelsystem skall uppfylla en viss standard för kategori 6.
Bistånd som exportsubvention? : ????-En empirisk studie av svenskt respektive amerikanskt bistånd
The technological progress of the world has had a massive effect on how we communicate with one and other, it also has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ?deliver? what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development. This thesis is conducted in collaboration with No Picnic AB.The purpose of this study was to get an insight in how Swedish companies use their strategic communication. We aim on bringing a new point of view of strategic communication with innovation, design and product development also as a communication channel.
Integration genom språk och museipedagogik : Integration through language and museum education
The purpose of this thesis is to analyze how museums, seen as heterotopic places where time and space act simultaneously, can, with the help of museum educators and guides, integrate the foreign citizens in Sweden. The analysis is done with the help of three institutions: The Vasa Museum, the Royal Armory and The Great Synagogue in Stockholm.The author of the thesis argues that recruiting trained personnel with foreign roots by museums would help significantly in the creation of a sense of collective identity and belonging among those citizens who are just adapting to the country. Through the use of Swedish, in conjunction with their mother tongue, as well as analogies, an important contribution can be attained in their integration.In this work, concepts such as the accent, are treated in a categorical manner, as the author, with the assistance of other researchers, concluded that the accent should not influence the perception of the intellectual and work capability of a professional museum educator/guide.History represents another key element in this thesis, as it discusses the way to find a new narrative form to channel history and refer to it, thus sharing historical roots with these new immigrants in Sweden..