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2612 Uppsatser om Cross-channel integration - Sida 62 av 175
Ökad resurseffektivitet i kraftvärmesystem genom säsongslagring av värme
Increased resource efficiency in an energy system could result in large economic and environmental benefits. Tekniska verken i Linköping AB (Tekniska verken) is responsible for the district heating network in Linköping. Their vision is to create the world?s most resource efficient region. An important step towards this vision is more efficient usage of produced heat, something which could be achieved through integration of a seasonal heat storage in the energy system.
Olika bakgrund, olika ledarskap? : En jämförelse mellan en ledare från Sverige och en ledare från Tyskland
Many organizations strive to be transnational. This means that individuals with different cultural background will work together. Countries around the world have their own culture, which mark the way individual?s think and act. Different values between leaders and their subordinates are often a key factor to misunderstandings and conflicts in transnational organisations.
Våga ta steget!: En studie om de attraktiva produktkategorierna
This paper studies patterns of consumption within a product category. Using make-up as a base for the study, we applied the Mokken Scale to examine if consumers follow a hierarchical pattern when buying items within the product category. Based on a survey of 250 female respondents, we establish a hierarchic scale for consumption. Assuming generally accepted attributes for determining physical attractiveness, the results of the Mokken Scale study were cross referenced with a survey among 200 male and female respondents. Students were asked to evaluate pictures of a model using different combinations of make-up, i.e.
Effektiv intern kommunikation : En studie av kommunikation mellan värdar och värdledare i en idrottsförening
AbstractTitle: Effective internal communication ?A case study on communication between a manager and the employees in a sportsclub.Number of pages: 40, without enclosuresAuthor: Susan AnderssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Second term 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: I aim to do a case study of a work situation, where there is no natural or direct form of feedback between the manager and the employees, and compare the purpose of the information efforts with how it is perceived by the employees.Material/Method: Qualitative research method, including an assembling method in the form of interviews, and a processing method of those interviews.Main results: All the used channels combined together (except one channel) seem to have created the right condition so that the content of the information can be perceived and used as the way it was supposed to, even though there?s no direct feedback of the information. The manager gets feedback indirectly and can therefore adapt the messages, or the information efforts, to the receivers.Keywords: Organizational communication, Internal communication, Information, Feedback..
Att designa engagerande cross-media : - en kvalitativ studie av framgångsfaktorer vid effektiv medieproduktion
Bakgrund:1 juni 2009 avreglerades det svenska apoteksmonopolet och marknaden öppnades upp för konkurrens. Antalet apoteksaktörer har sedan dess tilltagit vilket sätter press på företagen att särskilja sin verksamhet för att bli mer konkurrenskraftiga i kampen om apotekskunderna. Det råder fortfarande restriktioner på apoteksmarknaden som förhindrar aktörerna att sätta egna priser på receptbelagda läkemedel, vilka utgör 80 procent av marknadens omsättning. Marknaden karaktäriseras vidare av relativt homogena produkter, vilket försvårar aktörernas möjlighet att erbjuda ett unikt sortiment. Differentierade företag erhåller ofta en bättre lönsamhet och varumärket har en stor betydelse i hur företag kan utmärka sig.
Price transmission dynamics of Chinese ADRs listed on the NYSE
Purpose: This study aims to examine the price transmission among ADRs (American Depositary Receipts) and their underlying shares, US market index and Hong Kong market index. We will attempt to capture how a shock in the home market is transmitted to the foreign (and vice versa). In addition we will attempt to assess the relative weight of each variable in the system generating unexpected variations of its own and other variables and at what speed the shocks are absorbed.Methodology: ADF unit root test, Johansen?s co-integration test, Granger causality test, VECM, impulse response, variance decomposition Empirical foundation: Five Chinese ADRs listed on the New York Stock Exchange. Each ADR represents a specific industry.
A screening for Schmallenberg virus among sheep, goats and cattle in Zambezia province, Moçambique : and preparations for a metagenomic survey of virus in mosquitoes
As the world´s population increases and people's living conditions are improving, larger areas are needed for houses as well as food production. This means that
new areas are exploited and that people, livestock, blood sucking insects and wild animals are forced to live close together. In combination with the global warming,
leading to extreme weather such as floods and storms, this allows both new and old pathogens to emerge. The number of "emerging infectious diseases", EIDs, has increased in recent years and many of them have their origin in poor, tropical countries. Moçambique is therefore considered to be a high risk area for EIDs.
Schmallenberg virus, SBV, was discovered in 2011 as an "emerging infectious disease" in dairy cows in Germany.
Cykelplanering : Cykling i Uppsala
Att klimatet har blivit allt mer viktigt har inte undgått någon. Genom en bra cykelplanering kan en stad bli bättre på det hållbara planet och påverka klimatet positivt. Hur ser cykelplaneringen ut i Uppsala? Syftet med denna uppsats är att ta reda på om Uppsala har en bra cykelplanering och om kommunen lägger ner resurser på detta samt vad lånecyklar bidrar med. Två av Europas bästa cykelstäder är Köpenhamn och Amsterdam, vad är det dessa gör som främjar cykling? Cykelplanering anses av vissa som marginaliserat i jämförelse med andra fordons planering såsom bilplanering, samtidigt är cykeln av många inte betraktat som ett alternativt färdmedel då en del städer inte har investerat tillräckligt med resurser för att cyklister enkelt och säkert ska kunna ta sig runt i staden.
Lojalitet - myt eller verklighet? : En kvantitativ studie om lojalitet på apoteksmarknaden
Syftet med uppsatsen a?r att underso?ka hur lojala konsumenterna pa? apoteksmarknaden i Katrineholm a?r. Eventuella samband mellan ko?n och lojalitetstyp samt a?ldersgrupp och lojalitetstyp underso?ktes a?ven. Fo?r att uppna? syftet genomfo?rdes en kvantitativ underso?kning med hja?lp av enka?ter, da?r 240 svar samlades in.
Now ? let's eat! : en etnologisk studie om mat, minne ochtillhörighet i den svenskjudiska diasporan
This master thesis is an ethnological study focusing members of a young, urban Jewishdiaspora in Sweden. The study's aim is to problematize and describe the relation between theJewish minority that is regarded as religious, and the secular normative majority societyregarded as non-religious. The study explores questions regarding social positioning,belonging and memory and how Jewish traditions are practiced in contemporary Sweden. Themethodological approaches are interviews and participation observations with a specific focuson food; its symbolic value and how food can materialize identities and communicatememories. The empirical data comprises 24 interviews in total, of which 11 interviews havebeen chosen and thus constitute the material on which the study's analysis is made upon.
Att förmedla identitet i alla led : En studie i hur konsumenten uppfattar varumärkesidentitet i det nya medielandskapet
Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .
Design of a Direct-conversion Radio Receiver Front-end in CMOS Technology
In this Master's thesis, a direct-conversion receiver front-end has been designed in a 0.18um CMOS technology. Direct-conversion receivers (DCR) have obvious advantages over the heterodyne counterpart. Since the intermediate frequency (IF) is zero, the problem of image is circumvented. As a result, no front-end image reject filter is required and the channel selection requires only a low-pass filter, which makes it easy to integrate directly on chip. However, the DCR also suffers from several drawbacks such as extreme sensitivity to DC offsets, 1/f noise, local oscillator (LO) leakage/radiation, front-end nonlinearity and I/Q mismatch.
Maskuliniteter : Genusnormernas inverkan på individers sociala förutsättningar
The purpose of the thesis Masculinities ? Gender and its Impact on the Social conditions of individuals is to perform a critical study of how gendered norms influence the social conditions of individuals. This has been done by a problematization and the attempt to answer the question of how the hegemonical masculinity can be analyzed as a discourse, and how the structural aspects of this discourse inflict on the social conditions of masculinities.The question was divided into the analytical themes: the boarders of the discourse, the institutionalization of the discourse, the actuation of the discourse and the agents of the discourse. The theoretical frame is constituted by the theory of discourse by Michel Foucault, the theory of the hegemonical masculinity by R.W. Connell and a subversive identity theory by Judith Butler.
Migrering av existerande mobilaapplikationer till Xamarin Forms
Den här studien undersöker för- och nackdelar med att migrera existerande mobilaapplikationer till Xamarins crossplatform ramverk Xamarin Forms. Metoden somanvänts för att samla in data är inom ramen för forskningsparadigmet Design Science.En prototyp har utvecklats med syftet att undersöka vad som är möjligt att migrera tillXamarin Forms. Prototyputvecklingen har dokumenterats i loggböcker som sedananalyserats som kvalitativ data. Två intervjuer har även genomförts med andraxamarinutvecklare med syftet att nå en djupare förståelse för ämnet. Studien harproducerat ett flödesschema för när ett beslut om att migrera en existerande applikationtill Xamarin Forms bör tas.
Willingness-to-Support
The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents? view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors.