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2612 Uppsatser om Cross-channel integration - Sida 63 av 175

Den fysiska resebyråns framtid : En studie om de fysiska resebyråernas förändrade betydelse på resemarknaden

Purpose:  The purpose of this paper is that from the physical travel agencies perspective try to see how they perceive their future, knowing that the booking on Internet has increased.Problem: What are the prospects for future development of the physical travel agency? Has the technological development affected the physical travel agency and forced it to change its role and meaning?Method: This paper has a qualitative approach. Interviews have been made with employees on physical travel agencies to try to reach a deeper understanding and thereafter be able to give us an understanding of our problem.Conclusion: The physical travel agency has been given a new role as the employees are no longer seen as sellers but more regarded to as consultants. The travel agency has become more of an information bank than just a shop where travels are being sold. Despite this change, we believe that customers will continue to visit the physical travel agents because of the unique knowledge and services they can provide that Internet not yet can offer.

Arrangerade äktenskap : en kvalitativ studie om några flickors syn på arrangerade äktenskap

I Sverige finns det idag familjer som har arrangerade äktenskap som en del av sitt traditionella kulturmönster. Några familjer lever enligt denna tradition medan andra tar avstånd från den. Men oavsett hur familjen förhåller sig till traditionen har den en påverkan i familjemedlemmarnas liv och deras inbördes relationer. Studiens målgrupp är flickor som växer upp i sådana familjer. Undersökningens syfte är att belysa dessa flickors syn på arrangerade äktenskap och möjligen få några förklaringar till varför vissa familjer fortsätter att leva enligt detta traditionella kulturmönster även efter exilen i Sverige.

?Kan regeringen lägga 48 miljarder extra på invandringen, kan man tycka att ett par miljoner kan gå till oss som bor här och är sjuka i hepatit C?? : Hur invandring och mångkultur uttrycks i insändare, en innehållsanalys

Under många år har ?invandringsfrågan? varit en mycket debatterad fråga. Detta märks inte minst i alla de insändare som publicerats i Dalarnas morgontidningar. Integration och ekonomi är exempel på ämnen som nämns i dessa insändare då diskursen invandring diskuteras. En betydande faktor i debatten har bland annat varit Sverigedemokraternas valframgångar.

Lost in translation? En empirisk undersökning av användningen av tesaurer vid queryexpansion inom Cross Language Information Retrieval

The purpose of this thesis is to examine the performance of queries that is expanded before translation in comparison with only translation of the queries using a bilingual dictionary, and also to see if the number of terms that was used to expand the queries was of any importance i. e. if many terms from a thesaurus helped or destroyed a query. To answer these questions i used two online thesauri, Rogets thesaurus and Merriam-Webster Online and one printed bilingual dictionary, Norstedts English-Swedish dictionary. Even though the number of examined queries is too small to draw any definite conclusions, the results suggest that expanding using a general thesaurus may have a negative effect on the queries.

Den perfekta informationsspridaren? En komparativ studie av tre organisationers intranätanvändning

This is a comparative study of the use of intranet in three organizations. The organizations are one help organization, one hospital and one business company. The intranet is a relatively new medium and it might still not have been accepted by all potential users, which is a waste of resources both for the individual employee and for the overall organization. It is therefore necessary to investigate if there are any differences between organizations concerning the needs of intranets. Our purpose with this study was to deepen the understanding of the use of intranets as a channel of organizational communication and thereby acknowledge the users´ needs and opinions of the intranet.

CROSS[DRESS]ING BOUNDARIES : En tematisk queeranalys av Sarah Waters Tipping the Velvet och Jeanette Wintersons Written on the Body

The aim of this essay is to answer the question of how ? in what ways ? Jeanette Wintersons Written on the Body and Sarah Waters? Tipping the Velvet are queer texts. My method is that of a thematic analysis, focusing on words and phenomenon related to definitions of the multi facetted term ?queer?. The analysis covers themes of lesbian focus, performativity, performance, speech-acts, and heteronormative and queer relationships.

Påverkas miljökuznetskurvan olika av ekonomisk frihet än av demokrati

According to the theory of environmental Kuznets curve there is a relationship between carbon emissions and GDP. The relationship has an inverted U-shape. Carbon emissions rise initially and then decreases once a certain level of GDP is obtained.This essay interprets earlier studies in the field of environmental economics and uses public choice to seek answer on how the population acts on aggregate level. This essay analyses 115 countries in cross-sectional data. The analysis shows that there is a significant relationship between carbon dioxide emissions and GDP that is increasing at first and then decreases for a certain level of GDP.

Särbo eller sambo? En historisk analys av förändringsprocessen rörande integrationen av UD och Sidas utlandsmyndigheter, granskande förutsättningarna för politisk implementering.

On three occasions, in 1973, 1993 and 2005, Swedish parliament and government has resolved to integrate the, previously independent, foreign offices beloning to the Swedish International Development Cooperation Agency (Sida) with the Swedish embassies. The implemenation of the integrationreform has however been a lengthy process. This thesis adresses two main issues: how has the integrationreform been able to remain a viable recipe for organizational change over time and why has the integrationprocess taken so long? Lastly I assess the possibility for effective implementation following the decision 2005.Based on New Institutionalism I conducted an historical analysis of the integrationprocess to explore the conditions for reform. My results indicate that the integrationreform primarly suited the interests of the Ministry for Foreign Affairs, making the Foreign Serivce more effective and clarifying the Ministry's responsibilty for Swedish development cooperation policy.

E-tidningens attraktionskraft på annonsörerna : En flört eller början på ett varaktigt förhållande?

The technical development is advancing at high speed and now the turn has come for the traditional paper to digitalize into the so called e-paper. The newspaper industry has started to investigate the future possibilities of publishing the traditional newspapers on e-paper. Today?s newspapers are mostly financed by advertisement incomes, which makes the advertisers important players, who must be taken into consideration at an introduction of the e-paper. Since the e-paper does not exist as a finished product in the market today, in this essay we look into what kind of functions or services that can attract advertisers to the e-paper on the basis of the experiences made with the breakthrough of the web-newspapers.

Löftet & Löverensen : En omvärldsanalys på svenska företags strategiska kommunikation

The technological progress of the world has had a massive effect on how we communicate with one and other, it also has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ?deliver? what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development.  This thesis is conducted in collaboration with No Picnic AB.The purpose of this study was to get an insight in how Swedish companies use their strategic communication. We aim on bringing a new point of view of strategic communication with innovation, design and product development also as a communication channel.

Spider Integration Music Project

Projekt Spider Integration Music Project (S.I.M.P.) hade som syfte att befrämja integration och inkludering i det svenska samhället. Idén var att skapa en musikverksamhet för flickor/kvinnor i Karlskrona kommun och startade våren 2001. Projektet hade som utgångspunkt att i ett befintligt nätverk kunna skapa och förbättra förutsättningar för flickor/kvinnor att skapa musik. Mordet på Fatime, som inträffade vid den här tiden, vidgade tankarna till att i projektbeskrivningen skulle till en början innefatta flickor/kvinnor med invandrarbakgrund. Motverkan av främlingsfientlighet, diskriminering och utanförskap med kulturutövning växte sig starkare genom tanken att försöka kombinera tjejer och musik och tjejer med invandrarbakgrund.

Vad kvinnor är mest nöjda med i samband med sin förlossning : Validering av instrumentet KUPP-I

AbstractThe aim: The aim of the study was to describe what women are most satisfied with in maternity care and if women´s childbirth experiences can be described by means of the QPP-I, who contains 32 statements related to maternity care. Design: The study is part of a national cross-sectional study which lasted for two weeks in Sweden in 2007. This paper analyzes one of the two questions with open answers, which reads: "What was the best with maternity care??. Results: The results showed that out of a total of 735 responses 717 could be placed in the existing instrument QPP-I.

A?r det egentligen inte bara ett slo?seri med tid och pengar? : En kvalitativ studie i anva?ndandet av sociala medier som kommunikationsverktyg 

Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

Stadsplaneringens påverkan på de unga i Malmö : en fallstudie i Västra Hamnen

Syftet med examensarbetet är att få ökad förståelse och kunskap om hur samhällsplanering kan påverka ungdomars intresse och fritid. Studien har utförts i stadsdelen Västra Hamnen i Malmö.Malmö är en stad som har haft många sociala och ekonomiska svårigheter med hög arbetslöshet och utbredd ungdomskriminalitet.I detta arbete har studier gjorts kring hur sociala, ekonomiska och ekologiska satsningar, i området Västra hamnen, har påverkat ungdomar i Malmö. Bo01 är ett område som ligger i Västra Hamnen. Området försörjs endast med lokalt producerad förnyelsebar energi. Bo01 uppmärksammades och blev ett internationellt exempel på hållbar stadsutveckling i samband med invigningen av bostadsområdet i stadsdelen Västra Hamnen.

Hearing is believing

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

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