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5306 Uppsatser om Cross media - Sida 6 av 354
Hur och varför media konstruerar ledarskap - Ett kliv in på redaktionen för att utvärdera tänkbara förklaringsmekanismer
In modern leadership research, leadership is often viewed as a social construction, and under this paradigm various researchers let the media play a central role in constructing leadership. Meanwhile, the question of how the media actors do this is left unanswered. We explore the question of how and why the media construct leadership, from the vantage point of the media actors themselves, and the conditions they work under. Different mechanisms for media construction of leadership are identified in previous research. Through interviews with business journalists at Veckans Affärer, we find recognition for some of the explanatory mechanisms: namely that personification of a CEO facilitates the work of journalists (and sells papers), that personal drama captures reader demand, and that the CEO of a listed company consciously cultivates his or her personal parallel self.
Det politiska beslutsfattandet under Tsunamikatastrofen: Vilken roll spelade media?
In December 2004 an earthquake coursed waves that hit Thailand. Over 5000 people died, and Sweden was the tourist country that has been effected the worst. The catastrophe precipitated Sweden in crises and the demand became high for Swedish government to act. Swedes followed the development via media, why media became the crucial element for how the public perceived politicians? acting.
Crossmediadesign : Den unika processen
I denna artikel ämnar vi, genom att studera olika modeller med stöd för olika designsituationer, att skapa en modell som specifikt stöder design av crossmediaproduktioner då en sådan inte existerar i dagsläget. Genom att själva arbeta med en crossmediaproduktion för Non smoking generation fick vi chansen att på nära håll studera designprocessen och kunde på så sätt identifiera dess beståndsdelar och aktörer. Baserat på dessa och i kombination med teorier om design och crossmedia kunde vi skapa en egen modell som kan stödja framtida designers och producenter i deras arbete med designen av crossmedia..
Företags användning av tävlingar på sociala medier : Hur har sociala medier förändrat livsmedelsföretags tävlingar?
This study has examined how social media has changed food companies way of holding contests. The study examines how food companies use contests with the help of social media and how they used to do the contests before the use of social media. We have also researched the users behaviours and opinions of companies contests on and outside of social media.In this study we have interviewed four people responsible for contests on the social media department on their respective food company. We also performed a survey that was published on Facebook and followed it up with interviews from two of the participants.This study has showed that contests on social media, as a technical aspect, have given new possibilities for the design of the contests. But there are still some unexplored areas around contests on Facebook and the companies do not know exactly what the users are demanding.
Revolutionen i Egypten : En fallstudie om sociala mediers roll utifrån nyinstitutionalismen
This study examines whether social media had an influence on the revolution in Egypt. Social media was an important tool for the revolution since the president Hosni Mubarak and the Egyptian regime strictly controls the media. However social media was not the determining factor for the revolution, the revolt evolved due to many underlying factors. Social media facilitated communication, made the mobilization effective and, spread information to the inhabitants and to the rest of the world. The authors are discussing this theme from the new institutionalism perspective, democracy- and revolutionary theories and based on six selected interview persons; activists, researchers and journalists..
Sociala medier. En kvalitativ undersökning om sociala medier i Pr-verksamhet
This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.
Servostyrning med binaural ljudlokalisering
People are usually directed towards each other in conversations, to make it easier to hear what is being said. Algorithms for voice and speech recognition works in a similar way, regarding the microphone direction towards the sound source. In this thesis in electronics has therefore a servo control with binaural sound localization been implemented on a microcontroller connected to two microphones.When people perceive sound, the brain can estimate the sound source direction by comparing the time taken by the sound reaching one ear to the other [1]. The difference in time is called the interaural time difference, and can be calculated using various techniques. An exploratory comparison between the techniques cross-correlation and cross-spectrum analysis was carried out before implementation.
Tala eller tiga - En kvalitativ studie om självupplevelser av medierapportering
The primary purpose of this essay is to study and describe what student?s self experiences of the media coverage of social work. The theoretical perspectives applied to analyse the empirical data are social constructionism, roles, and construction. The method of this study is qualitative and based on ten personal interviews. The material has been analysed by condensed meaning units and three themes have been used, the media coverage of social work, the relationship between social workers and media and the influence media coverage has on the students.The results given from these interviews show that the majority of the interviewed group considers the media coverage of social work as negative.
RFID-teknik i cross-dockinglager - En studie av Speed Logistics lagerverksamhet
Logistik är mer än transporter mellan olika platser. Stor del av ett företag och dess logistik kretsar kring de interna logistikfunktioner och hur de som företag ständigt jobbar för att förebygga flaskhalsar. En lagervariant som används för att skapa ett högre värde i en kedja är ett så kallat cross-dockinglager. I ett sådant förs ständigt ett arbete med att effektivisera processer med hjälp av olika tekniker och strategier. En teknik för att öka omsättningshastigheten i ett lager genom snabbare identifiering och spårning av gods som hanteras är Radio Frequency Identification (RFID).Syftet med studien är att belysa de ständigt återkommande problemområden som uppstår i ett cross-dockinglager samt hur en RFID-lösning skulle kunna stödja dess verksamhet.
Finns det någon cross-overeffekt mellan statisk och dynamisk uthållighetsträning av bålmuskulaturen, och hur påverkar de olika träningsformerna resultatet på ett bålstabilitetstest?: En studie med single subject experimental design
Bakgrund: Bålträning kan användas vid prevention, behandling samt för att öka prestationsförmåga. Vilken typ av bålträning som är lämpligast för de olika ändamålen är dock fortfarande oklart, vilket till viss del beror på brist på tydliga definitioner inom området. Mot bakgrund av specificitetsprincipen inom träningslära och bålmuskulaturens olika indelningar och dess muskelfysiologi, vill författarna undersöka om en cross-overeffekt kan uppnås mellan två olika typer av uthållighetsträning, liksom träningens effekter på bålstabilitet. Syfte: Syftet var att beskriva observerade och mätbara effekter av dynamisk bålträning på statisk uthållighet i bålmuskulaturen, och omvänt, samt de observerade och mätbara effekterna av de respektive träningsformerna på resultatet av ett bålstabilitetstest. Metod: Studiedesignen var single subject experimental design (SSED).
Att designa engagerande cross-media : - en kvalitativ studie av framgångsfaktorer vid effektiv medieproduktion
Bakgrund:1 juni 2009 avreglerades det svenska apoteksmonopolet och marknaden öppnades upp för konkurrens. Antalet apoteksaktörer har sedan dess tilltagit vilket sätter press på företagen att särskilja sin verksamhet för att bli mer konkurrenskraftiga i kampen om apotekskunderna. Det råder fortfarande restriktioner på apoteksmarknaden som förhindrar aktörerna att sätta egna priser på receptbelagda läkemedel, vilka utgör 80 procent av marknadens omsättning. Marknaden karaktäriseras vidare av relativt homogena produkter, vilket försvårar aktörernas möjlighet att erbjuda ett unikt sortiment. Differentierade företag erhåller ofta en bättre lönsamhet och varumärket har en stor betydelse i hur företag kan utmärka sig.
Mediakonstruktionen av den brottsliga invandrarkillen
This qualitative research is about how Swedish media constructs immigrants in articles. The focus of the study will lie on ten Swedish articles and how they stereotype immigrants, but the demarcation will be for young immigrant boys related to crimes. The purpose of this paper is to highlight how media achieves its goal to construct a group as inferior. This will be implemented with the help of articles from different newspapers that reported on immigrants who have committed crimes. We have chosen to look at different newspapers to see if there is a curtain pattern in the construction of immigrant boy.
Det perfekta eventet? : En analys av New Media Meeting utifrån ett samproduktionsteoretiskt perspektiv
Med hjälp av fyra kvalitativa intervjuer baserade på modellerna SWOT-analys och Perfect Event tar vi reda på hur arrangörerna bakom New Media Meeting jobbat fram ett hållbart event..
Rörelser i den mediala offentligheten - En studie av de nya sociala rörelsernas mediebild under protesterna i Göteborg juni 2001.
This thesis highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the media as a neutral arena for political communication and debate. In fact we argue that the media industry should be seen as a powerful actor and that the mass media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..
Nålen i höstacken : En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.
The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar. The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.