Abstract Title: Veckorevyn.com. A study from power relations in the world of blogs Author: Klara Sigfridsson Department for Media and Cultural Studies, Malmö Högskola Tutor: Kristoffer Gansing This is a report that aims to research upon Fairclough´s Critical discourse analysis to emphasise the power relationship between professional bloggers and former amateur bloggers at the fashion-entertainment web page Veckorevyn.com. Professional bloggers as they appear in the research object and their power within the Media seem to be a subject that is very relevant these days. This paper will look at different factors that make professional bloggers popular and as an example on their responsibility as a role model. However, amateur bloggers do have an importance in this discussion as they are more and more competing with the professionals.

This paper examines the existence of two different discourses on the causes of the wars in former Yugoslavia 1991-1995 in the editorial pages in Swedish newspapers. One discourse is titled "ancient hatreds" and explains the wars as a result of old historical ethnic conflicts typical of the "Balkans" and the second discourse, "poor political leadership," explains the wars as a result of deliberately conducted nationalistic policies by political leaders.Parallel to this discourse analysis is a media theory perspective of how news is selected and processed in the newspaper's editorial texts.The paper also examines the link between each discourse and a specific view on the necessity of foreign military intervention in former Yugoslavia.The starting point of the investigation are two high-profile events in 1995 and the impact they made in the 29 editorial texts in the metropolitan newspapers that were studied.The paper shows that none of the discourses clearly dominated in these editorial texts and that a clear link between a certain discourse and the advocated measure in the form of foreign intervention couldn´t be established in the material as a whole. However, the four texts that clearly belonged to the "ancient hatreds" discourse were all in favour of foreign military intervention.The essay concludes that there is evidence of a medial feedback which means that the news to a high degree influences what is discussed in the editorials and that the evaluation and selection of news, is similar in all the studied newspapers..

Despite the vast research on the effects of gaming, little is know how the phenomenon of e-sports and it?s followers is portrayed. While media can have significant impact on what and how e-sport is portrayed, no studies have been done in a Swedish context. This thesis aims at filling that gap with investigations of the two major Swedish newspapers. Six articles was analyzed with critical discourse analysis with a theoretical base of journalism.The result of which indicated that between the period of 2005 and 2012 e-sport and players was considered to be professional, committed and more in a sense that reminded much of the view on more traditional sport such as soccer and hockey.

The purpose of this thesisis to examine the female body ideal of the Swedish fitness blogs and how it is reproduced. To answer the research question five of the most read female fitness blogs were chosen for a critical discourse analysis. The results show that pictures is an important communication event. The ideal is reproduced by representing bodies with desirable attributes in environments and poses that communicates positive feelings. There is a dialectic relation between picture and text in each published post.

The starting point of this study is that the news media in general strongly influence which topics determine the public agenda by their choice of what is considered newsworthy. The study is based on articles from two major Swedish daily newspapers, Svenska Dagbladet and Dagens Nyheter. The aim of our thesis is to establish how the environmental public debate as portrayed in the newspaper corresponds to the environmental discussion within the scientific (subject matter expert) field, that is taught by the academic institutions, or if the two materially differ. The environmental communication discourse at the academic institutions advocates ?episodic? formation as the driving force behind transformation of attitudes and behavioral preconceptions. This episodic formation is aimed at incentivizing change by creating intimacy to the incident by linking cause and consequence to the individual citizen instead of to society as a whole.

This thesis is a critical discourse analysis of the vision of Malmös contemporary urban development. By analysing official documents produced by Malmö municipality our aim is to make discursive and sociolcultural practices in the constitution and construction of the city visible and problematicize them. To do so we use critical discourse analysis and theories on Urban Studies. Malmö is a city historically labeld as a ?labour- city?, with heavy industry as its main labourmarket.

The aim of this study is to analyze the discourses of activists who work against female genital mutilation/cutting (FGM/C) in Tanzania. The study focus on the discourses that arise during interviews about FGM/C with five activists. To examine this we asked the following questions: What discourses are presented in the interviews? How do these discourses interact together ? are there any discourse conflicts? How do the activists talk about FGM/C in comparison to our western view? The study is based on discourse theory. We also use feminism and postcolonialism as theories in our analyze.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

The aim of this thesis is to examine how the Swedish daily press portraits librarians and the profession. I have used a discourse analytic study in my purpose to examine the image of librarians and the profession. I have analysed 34 articles between January 1, 2009 until January 1, 2010 from Aftonbladet and Dagens Nyheter, which are the two daily newspapers with the largest circulation in Sweden. I have used three major questions to answer the aim of my study: In what context do librarians and the profession appear in the daily press?What qualities are librarians assigned in the daily press?What views and attitudes about librarians and the profession appear in the articles?My analysis resulted in three discourses; discourse about librarians? relation to literature, discourse about librarians and the labour market and discourse about librarians and information.

This bachelors thesis examines how av new musicfestival in Umea is communicated on thefestivals website and how the communication is beeing percepted by people who have boughttickets to the festival and people who have chosen not to. The material is based on qualitativeinterviews with theese people and a discourse analysis of the website. The methods beeingused in this thesis are discourse analysis and qualitative interviews. The interviews focuses ontwo groups, people who have bought tickets to the festival and the ones who has not. Theresults of the analysis shows that the website uxufestival.se communicates the vision of aunique festival who brings people together.

Swedish libraries are currently discussing andimplementing the classification system Dewey (DDC).Most libraries in Sweden have used the Swedishclassification system SAB until recently. In 2008 TheRoyal Library of Sweden (KB) decided to switch fromSAB to DDC. Many academic libraries chose to followKB?s example and by January 2011 a switch was made atKB and at many academic libraries.The aim of this master thesis is to examine and analysethe library sector?s discussion that occurred before andduring the Swedish switch from SAB to DDC. The mainquestion asked is; What is being discussed about Dewey2010-2011 and in what manner? To organize and anlysethis discussion discourse analysis is used.

This essay examines the 1962 Swedish parliamentary debate preluding the proposition to introduce a uniform compulsory education for all Swedish children. The proposition aimed at ending the previously heterogeneous educational system and replace it with a more equal and democratic system.A widespread debate ensued, regarding the status of Christian religious education (kristendomskunskap) and its new emphasis on scientific objectivity. This essay will examine the relative position of Christianity within the new uniform school system, as it was articulated by the members of the Swedish parliament. This analysis will be achieved through the use of a discourse analytical study of the parliamentary records, the recorded motions and bills. From these records a substantial disparity in the parliamential members articulation of the concept of Christianity can be ascertained, even within the discourse of an educational regime.

The bachelor thesis examines conceptions behind the Swedish public librarian?s opinions of the public library as a meeting place. The study uses the critical discourse analysis, developed by Ernest Laclau and Chantal Mouffe, to analyze a focus group interview. The discourse analysis identifies four themes in the empirical material: the imagined arena of the meeting place, the behaviour in the meeting place, the meeting place?s librarian and the polemic against the meeting place.

The thesis explores how the category religion is used discursively in Swedish public debates and in what way the discourses can be related to debate-positions. The thesis also exploresquestions of power and how social identities are negotiated: which identities are madepossible ? and encouraged ? by the discourse, and which are being excluded?The specific cases chosen are: (i) the election of Omar Mustafa as a substitute member of the governing board of the Social Democratic party in April 2013, (ii) the appointment of Elisabeth Svantesson as Minister of employment in September 2013, (iii) the debate concerning male circumcision (2011-2013), and, (iv) the debate about Jewish home education(2012-2013).The theoretical and methodological perspectives used in the thesis are discourse analysis and Pierre Bourdieu?s theory of social fields, usually interwoven together. Discourse analysis is mainly used to explore how the category of religion is attached to central binaries in the debates such as faith/politics, private/public, secularism/fundamentalism, etc., and also how chains of equivalences are established. Bourdieu?s theory of social fields is used tocontextualize the discourses in the specific debates and relate them to orthodox and heterodox debate-positions.

The purpose of this study is to examine to what extent the senior level Swedish school can be viewed as supporting, or counteracting, a colonial discourse that legitimizes global and national injustices. The study is executed through a discourse analysis of five textbooks in social science for senior level Swedish schools.Using elements from Foucault and Edward Said a theoretical framework is constructed, in which a colonial discourse is perceived as structured around four clusters of ideas, namely (i) the use of dichotomies, (ii) the concept of progress and civilization, (iii) the construction of -we- as synonymous with (ii), and (iv) the construction of -the others- as the opposite of (ii) and, therefore, the opposite of -us-.The results show that a colonial discourse is still highly present in the textbooks, in that the texts are structured around dichotomies such as tradition/modernity and democracy/dictatorship. Sweden and the Western world are perceived as closely associated with democracy, freedom, and modernity, whereas -the others- of the world are being associated with e.g. poverty, conflict, tradition, and ignorance. -The others- within Sweden, i.e.