The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

Uppsatsen presenterar två studier som med den socialpsykologiska modellen ?teorin om planerat beteende? (Ajzen, 1991) undersöker hur väl en webbaserad måltidsplaneringstjänst lyckas med att få dess användare att regelbundet äta varierat.Tjänsten bestod huvudsakligen av en sökbar receptdatabas på 250 recept, en kalender för att planera in recepten i, och en inköpslista som genererades automatiskt utifrån recepten i kalendern. Tjänsten byggdes under tiden som uppsatsen skrevs, och författaren deltog som interaktionsdesigner i detta projekt.I  uppsatsen presenteras  två sekventiella studier för att mäta användarnas intention till beteendet. I vardera studie presenteras först webbtjänsten och den funktionalitet den hade vid tiden för testet. Detta följs av en hypotes om tjänstens påverkan över användarnas vilja att äta varierat.

Pica is a behavior that can be seen in several animal groups. In cats, it means that they are eating, chewing or licking on material that is non-food. In this study the data was collected through an online survey. In total 522 responses, of which 26% of the cats were exhibiting pica. It was found that 28% of the housecats and 26% of purebred cats exhibited pica.

The purpose of this study is to examine to what extent the senior level Swedish school can be viewed as supporting, or counteracting, a colonial discourse that legitimizes global and national injustices. The study is executed through a discourse analysis of five textbooks in social science for senior level Swedish schools.Using elements from Foucault and Edward Said a theoretical framework is constructed, in which a colonial discourse is perceived as structured around four clusters of ideas, namely (i) the use of dichotomies, (ii) the concept of progress and civilization, (iii) the construction of -we- as synonymous with (ii), and (iv) the construction of -the others- as the opposite of (ii) and, therefore, the opposite of -us-.The results show that a colonial discourse is still highly present in the textbooks, in that the texts are structured around dichotomies such as tradition/modernity and democracy/dictatorship. Sweden and the Western world are perceived as closely associated with democracy, freedom, and modernity, whereas -the others- of the world are being associated with e.g. poverty, conflict, tradition, and ignorance. -The others- within Sweden, i.e.

Coping theory asks what the cognitive and behavioral patterns of individuals dealing with stress are. This essay includes, besides the perspective of the psychology of religion, theories of culture and ritual in exploring two Swedes coping with the natural disaster in Thailand year 2004. The vacation paradise was struck by an enormous flood wave, called a tsunami, causing vast destruction and the death of over 200.000 people. Among these 543 were Swedes on vacation. When a disaster of such measures happens, what kind of stress does it cause? How do you cope? Are religion and ritual important? What is the function of the culture in the copingprocess? Using hermeneutical analysis this essay interprets the material from two books by Swedes, who not only experienced the disaster, but lost two children and husband and wife in the flood wave.

Due to exploitation of the world?s rivers, the upstream migration of anadromous species is frequently delayed or even prevented. To mitigate these problems and allow fish to migrate past obstacles, structures such as fish ladders have been developed. However, recent studies show that many of the present fish passage facilities are deficient. Monitoring and evaluation of passage facilities is therefore crucial to enable necessary adjustments.

Ever since Internet revolutionized the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the absolute greatness of e-stores is the possibility to push prices below the physical store price, which seems to be most appreciated to a large extent by consumers worldwide. The fact that e-store sales in Sweden grew 14% last year verifies this.As more players step into the virtual world of e-commerce the competition gets tougher.

Det humanitärrättsliga skyddet för civila i konflikter har sedan dess tillkomst främst reglerat internationella konflikter, något som inte förändrats i takt med att konfliktbilden skiftat från att ha dominerats av internationella konflikter till att istället präglas av mer svårdefinierade, interna sådana. Först 1993 togs ett avgörande steg mot en breddning av skyddet då säkerhetsrådet instiftade International Criminal Tribunal for the former Yugoslavia, ICTY. Tribunalen vilken inte var avsedd att fungera lagstiftande kom detta till trots att skapa prejudikat i form av domen mot Tadic´, ett prejudikat, vilket kom att få två viktiga konsekvenser. Det gav upphov till en ny definition av begreppet ?väpnad konflikt? och det ledde till att sedvanerätten tillskrevs större vikt.

The purpose of this paper is to show how practicing teachers work to prevent racism. Based on four interviews with teachers at low-, middle- and high schools, where these schools differ in numbers of immigrants and geographical location. Conclusion: None of the four teachers feel that racism is a problem at their school; however, they are confident that some racism is present at their school. The teaching techniques are comparable in all four schools which targets the students? values, confidence, attitudes and behavior by work how students should treat one and other..

Pica is a behavior that can be seen in several animal groups. In cats, it means that they are eating, chewing or licking on material that is non-food. In this study the data was collected through an online survey. In total 522 responses, of which 26% of the cats were exhibiting pica. It was found that 28% of the housecats and 26% of purebred cats exhibited pica.

Syftet med studien var att studera om attraktiviteten hos en person kan påverka graden av hur moraliskt förkastlig en handling som utförs av personen bedöms vara och huruvida det föreligger någon könsskillnad. Med ett experiment undersöktes 151 studenter på ett medelstort universitet i södra Sverige. Deltagarna tilldelades ett fiktivt moraliskt scenario med ett bifogat foto av antingen en oattraktiv eller en attraktiv person. En kontrollgrupp blev tilldelade samma scenario men utan något foto. Därefter fick deltagarna svara på hur moraliskt förkastlig de upplevde handlingen som beskrevs i scenariot och hur attraktiv de upplevde personen på fotot vara.

Human - Technology - Organization (HTO) is a well-established, general unifying concept in the Swedish Accident Investigation Authority (SHK) that represents an approach, knowledge and use of various tools regarding interactions between people, technology and organizational factors. The HTO-perspective is well described in literature but there are few studies on how SHKs staff experiences working according to this method in their investigations. The aim of this study was therefore to describe their HTO-perspective, examine how it is used in the investigations at SHK and describe the investigators experience of working with the HTO-perspective as well as the method's usefulness compared to old methods in accident investigations. A literature study has been conducted in the areas of HTO, Theory of planned behavior (TPB) and safety culture. TPB and safety culture are described in this paper since they highlight the different aspects of a HTO-perspective.

Bakgrund: Sedan januari 2010 ingår vaccin mot humant papillomvirus i det svenska barnvaccinationsprogrammet. Beslutet att vaccinera eller inte vaccinera sina barn kan vara svårt för föräldrar. Syfte: Var att beskriva föräldrars kunskap om och attityd till vaccin mot humant papillomvirus och hur det inverkar på deras beslut att vaccinera sina barn. Design: Mixed-methods research integrated design. Metod: Beskrivande litteraturstudie.

Objective: In this thesis, we assume that the organizations' interests are governing their behavior/positions. It seems possible to draw conclusions about organizations'interests on the basis of the behavior / positions that will appear in the givenopinions on Swedish Public Investigations. The purpose of this thesis is toidentify self-interests of the studied organizations as they appear in their givenopinions.Method: The authors have made a qualitative and quantitative study of the opinions.Theoretical perspective: The basis of the study is the organization theories that focus the self-interest oforganizations.Empiric: Information is taken from four Swedish Public Investigations: the New Company Act, International Accounting for Swedish companies, Abolition of the audit requirement for small and medium sized enterprise and Simplified accounting. Altogether 310 opinions have been given on these, out of which we have studied 59. Furthermore, we have collected information on tasks, activities and objectives from the websites of the opinion giving organizations.Conclusions: In the literature, we found, as mentioned, that organizations havet hree self- interests which we define as general self-interests.