The purpose with this project has been to investigate how a company`s marketing and product development can adapt to a specific target group..

This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products..

The City is filled with signs of life. It teems with human traces waiting to be discovered. Street art of different kinds prevails behind traffic signs, on posts and electrical boxes. Personally con-structed dogs guard roundabouts all around Sweden and small gardens spire underneath window ledges. In this work I want to identify these phenomena and find out what thoughts inspired these creations.

As a designer, I find myself daily being confronted with choices which eventually can be summarizedas how we experience something. What?s the function, feeling, what colors should there be, shapes,materials, etc. Different parts will be combined to create an entirety. The only question is why we areaffected so differently by the same entirety.In this project I have examined how the relationship between a space and a product affects ourperception of a coherensy and what it is that makes us experience it so differently.I wanted to find a way to methodically explore the importance of the coherency for the experience ofa product and a space in relation to each other, in order to produce a material that can form the basisfor further work on the spatial context.I?ve looked into the psycological term central coherence and formed a scale that shows the humanabilities to perceive a context in various psychological conditions.

Inadequate data quality has a negative effect for organizations, however utilization of modern technology and data analysis may shape new values for organizations. Our research has found that the quality of information in field reports for error reporting varies significantly. In many cases, the information in the field reports are deficient in such way that the field report need additional information from the sender, thus risking prolonging lead times in the error reporting process. More efficient use of information has become possible with today?s technology.

World wide globalization and the rapid development of the Internet have lead to significant changes for companies around the world. The world has ?shrunk? and increased supply of goods and services has lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today?s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values.Recent years, the consumption of digital consumer electronics has sky-rocketed.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

With help from Hälsoteknikcentrum the need for storage of medical items in the home care section has come to our attention by an investigation that Hälsoteknikcentrum did. Facilea and the nursing stuff at Eketånga home care have developed a product specified to improve the work situation for both the nursing staffs and the patients.The trolley is equipped with a special module to make the trolley more adjustable for the recipients and the nursing staffs needs and desires. The product also collect all the care items in one place. Which gives the care patient and its relatives a possibility to gather all the medical items in one place and don?t have to put these in bookshelves etcetera.After surveys, interviews and home visits a prototype was built.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

HMS Networks AB develops, produces and sells communication technology for industrial automation. The product handles communication between a variety of protocols. The product treated in this project is an Anybus X-gateway Modbus-TCP Master/Client and this module is currently configured from a web-based interface. In doing so, the flexibility for handling protocols is limited to what the company chooses to add to the interface. Therefore the company had a request that the flexibility should be extended using a script language.

In many products a compromise between ground clearance and the required space to store the product has to be made. This problem attracted the attention of the authors of this thesis.The objective of this project is to develop a functioning solution to a foldable wheel. The solution should be applicable to several types of product groups. A limitation for this work has been made so that the work only covers solutions for lighter vehicles.The purpose is to drive this project forward, so that a solution can be found. Furthermore the purpose of the report is to clarify how the authors proceeded to design and construct the wheel according to a fixed specification.

This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes customers experience as they get exposed to online buying situations. A main study with two data sources is conducted: one quantitative website experiment with 168 participants who got exposed to five different organisation patterns within five different categories; and one more qualitative eye tracking experiment with 20 participants. The results indicate that a disorganised product page evokes not only different scan paths and cognitive patterns but also generates higher sales.

As the contemporary discourse surrounding urbanism is almost exclusively focusing on aspects of density and traditional urban qualities, it entrenches notions of what constitutes a proper city and countryside. But beyond this urban-rural dichotomy is another highly contemporary landscape. A territory usually mentioned as sprawl, peri-urban, wasteland, edge city, etc. Although its existence is due to mobilization, telecommunications, globalization and other phenomena of modern life, it is a landscape without an own name or place in public awareness.This thesis provides a case study of how to map and intervene in such a landscape, specifically along the border between Malmö and Burlöv municipalities in southern Sweden. Its structure is composed of a sequence of three parts:1 Spatial Conditions:Divided up in the sections Network, Fringe and Void.

Arbetet ifrågasätter hur torg ser ut och används idag. Detvisar på och diskuterar hur torg skulle kunna se ut ochanvändas i framtiden. Torget representerar ett exempel påen plats och ett rum i staden, vilket också fungerar somavgränsning för arbetet. För att nå fram till målet av arbetet genomfördes en litteraturstudie, samtal med bland annat gestaltare av och i det off entliga rummet, samt analyser av exempelplatser. Litteraturstudien fokuserade på ?torget i staden?och ?människan i stadsrummet?.

The role distribution between designers and product coordinators and the system support between these roles are adapted according to the method of working that product models primarily are created for production and after sales market. At the same time models are also created to support a cross-functional way of working. This means that product structures exists on paper and as CAD-models before they are created in Scanias PDM-system environment which leads to unnecessary work and to information not being shared as early as it should be possible.A theoretical study has been performed with the purpose of understanding the problems and to create a foundation for improvement suggestions. Representatives from both roles have been interviewed together with other individuals with insight in the collaboration. A minor study concerning the roles of interests? collaboration at Volvo CC was also performed to be able to relate the study to another company.