The thesis focuses on the measurement of situational factors affecting brand loyalty in purchases and consumption. A survey is conducted using previously developed scales and 199 respondents. Results show that for the particular product category (ready-to-drink recovery drinks), purchase frequency and the product experience have stronger effects on loyalty than do situational factors such as type of activity and perceived stress. Implications for managers are discussed and suggestions for further research is presented..

During football games neuromuscular fatigue occuring following eccentric movements such as sprint, jump and run that occur during games. To avoid injury, overtraining and performance decreases, it is important to know when players are recovered. The aim of the pilotstudy was to investigate physiological changes that occur during football matches and if they affect the recovery pattern after several games in professional football players. The method was divided into two sub-studies in which 12 professional footballers, in substudy 1 performed counter movement jump (CMJ) and drop jump (DJ) from 40 cm and fill out a recovery form for muscle soreness 36 hours before, 12-16 and 60-64 hours after 11 different competetive games. Blood samples were taken on the players in connection with one match to examine the activity of muscle enzyme creatine kinase (CK) and lactate dehydrogenase (LDH) of the players.

In order to become even more competitive, a partnering with other niche players is essential in achieving a competitive advantage and it enables opportunities for reintermediation. From an intermediate perspective, there are great possibilities for those who become content coordinators to enter the market. By becoming a bundler of services and products, the content coordinators will become the actors that will capture the most profit in the value web. The value creating drivers that have been identified in the business landscape of intermediates concern owning the content or owning the customer relationship. We find the possibilities of an intermediate actor, such as a content coordinator to achieve competitive advantage through strategic fit is subject to the context and the ability of creating more innovative and co-creative distribution systems.

This Thesis aims to explore how to integrate an IT-system for facilitating anorganizations work with Continous Impprovements.This is done here by examining and analyzing the process within a handful ofcompanies who seem to have been successful with their own implementations. Thestudy is focused on the implementation of one particular system, "System C2".Simliarities and differences between the companies, and the established rule of thumbfor these kind of activities are focused upon. This to emphasis how another actormight emulate some of the apparent success.Part of the core question is found in the title, since Continous Improvement is oftenseen as a relativly low-risk activity, is it then also possible to take a low-risk slow pathto the implementation of such a system in the entire organization?.

  Aim. The aim of the study was to describe how nurses in home care experience to pursue palliative care in ordinary housing. Methods. The study had a descriptive design with qualitative approach and was carried out through semi-structured interviews with 14 nurses in home health care from two medium-sized Swedish municipalities. The material was analyzed with manifest and latent content analysis. Findings. The underlying theme that emerged in the study was: Working with palliative care in the patient´s own homes is positive but challenging. Informants describe among other things that they perceived palliative home care as meaningful and that relatives have a central role in the palliative home care since they are close to the patient around the clock. The stress that emerges from the heavy work load and the long geographic distances are described as strenuous and to affect the care in a negative way. Informants describe the home environment as challenging as it is often not adapted for care and the collaboration with the palliative team is described to be experienced as both positive and negative.

Games offer a safe and motivational environment that allows and encourages trial and error. A gamer can act in the game without any real consequences in real life. Thereby a gamer is offered the opportunity to develop a broad set of skills. Games have earlier been proven to develop gamer?s problem-solving skills.

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

SammanfattningSyfte: Syftet med denna studie var att undersöka samband mellan några utvalda faktorer av betydelse vid förskrivning av fysisk aktivitet på recept (FaR) på hälso- och vårdcentraler i Sverige.Metod: En enkätundersökning genomfördes på 37 icke-privata hälso- och vårdcentraler i Malmö, Stockholm och Umeå. Totalt 241 enkäter besvarades av legitimerad personal med förskrivningsrätt av FaR. Studerade faktorer, uttryckta som enkätfrågor, var: förskrivarens kön, ålder, befattning, landstingstillhörighet, användning av FaR/FYSS, egen motion, FaR-utbildning, tidsbrist, riktlinjer, uppföljning, samarbete med friskvårdsaktör, FaR-ansvarig, hänvisning av FaR-patienter, kunskap i att motivera till fysisk aktivitet samt kunskap om vilka sjukdomstillstånd som kan behandlas med fysisk aktivitet. En webb-baserad enkät distri-buerades och samlades in via e-post och en pappersenkät användes på ett par hälso- och vårdcentraler. Resultatet från enkätundersökningen analyserades med chitvåtest och binär logistisk regression. Resultat: Sannolikheten att förskriva FaR var signifikant sju gånger högre hos personal som visste vart de kunde hänvisa patienter med FaR-ordination i jämförelse med dem som inte visste vart hänvisning kunde ske.

In this essay I analyze the meaning of the concepts home and at home and the feeling of coming home. What is a home and what different interpretations are there regarding the concepts of home and being at home? What kinds of feelings are aroused by coming home? The world we live in offers great opportunities to travel, which in itself creates a perspective on the meanings of the concepts. The world we live in also forces people to move from their homes, families and countries due to various reasons, which creates various problems and a certain urgency concerning the concepts. I describe basic terms concerning the concepts, both regarding concrete definitions and more abstract notions, and then compare them with my own reflections.         Based on my writing project Coming home I discuss these questions in various ways.

AimThe aim of this essay is by using a motor skill track to see if there exists any remarkable difference in the motor skill profiles between pupils from our montessori school and the mean score in the "Nytidstest". The questions at issue we had were: How is the motor skill profile on pupils in year 2 and 3 practicing montessori pedagogy? Is the motor skill profile superior or inferior to the mean score in the "Nytidstest"? What factors, if any, concerning the montessori pedagogy affects the results of the test?MethodWe used a motor skill track consisting of 8 stations sellected from the "Nytidstest" adapted for year 3 (the original test consists of 16 stations). Pupils from year 2 and 3 in our chosen montessori school were tested in groups of 4-5 persons each. We made the tests on two occasions each lasting for 100 minutes at the time.

In system development it is today increasingly common to use a model-based system development method. These methods that are suited for Agile work with simple and quick updates and implementations of new applications in systems conform to the requirements that are becoming more important today, namely more flexible and less expensive system that still maintain high quality and safety.A company that has been working with this type of system development method for a long time is Genicore AB, which also has developed their own tools and model language in order to better model the information management systems in complex and abstract operations. Genicore AB is trying to spread their method other developers and have therefore taken the initiative to start this study. The method is evaluated and tested by two students with relatively little experience in model-based systems engineering in order to gain a new perspective on how the method functions. The method has been applied to an educational activity in order to test it in a new domain, and this led us to our research question;?What criteria are of particular relevance in the implementation of a MBSD method on on complex businesses??Through literature reviews and interviews, we formed an idea of how model-based system development works from a theoretical perspective, and then continued to the case study conducted on the educational activities at the faculty of IT at University of Gothenburg.

Syfte: Studiens syfte var att deskriptivt beskriva förskrivningar av Fysisk aktivitet på Recept (FaR®) i Primärvården i Landstinget Uppsala Län (LUL) 2009.Metod: Insamlad data från förskrivare, på 26 vårdcentraler i LUL, erhölls i form av utdrag ur journalsystemet Cosmic. Data bestod av avidentifierade recept vilka sammanställdes med hjälp av variabler i Excel. I Cosmic registreras data från receptet om patienterna (kön, ålder), ordinationen (förskrivningsorsak, träningsform, typ av aktivitet, intensitet, duration), förskrivarens profession, vårdcentral samt förekomst av ordination med hänvisning till stöd av friskvårdslots.Resultat: Under 2009 förskrevs 883 FaR ut i primärvården i LUL. Detta motsvarar totalt 0,55 % av alla de som besökt vårdcentral i primärvården med en spridning på vårdcentralnivå mellan 0,04 % till 2,45 %. Medelåldern för hela populationen är 49 år (åldersspann 18-86 år).

The chosen task in this thesis is to compare two projects of importance on the impact on the approach to graffiti in Norrköping and Göteborg. My main source for empirical findings was interviews. I have examined the Norrköping project Canslit including legal graffiti walls and a graffiti school and the political process around it. This was compared to the Göteborg project kulturprojekt Röda Sten, which is a cultural center that happens to be covered in illegal graffiti. The conclusion was that due to the very detailed plans and well-functioning communications between actors in the Norrköping project, this has resulted in a creative, tolerant approach to graffiti still with low rate of illegal graffiti.

Syftet med uppsatsen är att undersöka om och hur gymnasieelever ges möjlighet att reflektera över sitt eget skapande i Bild. Studien har utförts inom ramen för Estetisk verksamhet då dess kursplan anger reflektion som ett av målen för Godkänt betyg. Då det ingår i lärarens arbete attytterst ansvara för planering av kursen utifrån aktuell kursplan, utgår studien från ett lärarperspektiv. För att se hur bildundervisningen ger möjlighet till reflektion har observationer utförts på tre gymnasieskolor med påföljande intervjuer med respektive lärare. Studien granskar nuvarande, dåvarande samt en föreslagen kursplan, för att se vilken betydelse som ges begreppet reflektion.

Internet and digital technology has changed the way we live our lives. As individuals we've found new ways to communicate, educate and experience. But what's the effect on B2B marketing? Previous research presents transactional benefits such as lower costs and easier access to information, but there is limited research done on more complex and long term relationships as well as on modern digital tools. The purpose of this thesis is to investigate whether a deeper long term B2B relationship can be created and nurtured using digital tools for communication, and if so, how these tools and processes can be described and understood.