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1390 Uppsatser om Creative advertising efforts - Sida 60 av 93

Utmattningsdepression : En studie om det moderna arbetslivets relation till psykisk ohälsa utifrån fem kvalitativa intervjuer

The purpose of this essay is to try to understand the relationship between the structures of modern working life and the development of burnout. By using the method of qualitative interviews we wanted to see if the Effort-Reward Imbalance Model could be applied to the data we had collected. Two questions have been highlighted in our research:        ? Is it possible to establish a relationship between the structures of modern working life and the development of burnout among the subjects interviewed?  ? Is it possible to explain the development of burnout among our interviewed subjects through the Effort-Reward Imbalance Model?    Our theoretical frames are the general theories of the modern society and the modern working life as developed by Anthony Giddens, Ulrich Beck and Zygmunt Bauman. We have also used Johannes Siegrist?s medical-sociological Effort-Reward Imbalance Model (ERI-Model).

Att hantera en komplex verklighet - En studie om strategiutveckling i det nyetablerade managementkonsultföretaget

The market for management consulting services is changing with an increased level of competition and more specialized service providers. At the same time there is a high level of companies that fail in their efforts to establish themselves on the market. This thesis sets out to give the reader an increased understanding of the complex characteristics of the market for these services, focusing more specifically on which factors that have an effect on the strategy development for companies within the industry. The thesis is also aimed at providing the reader with a deeper understanding of how developing consulting companies can tackle the specific challenges facing them. In order to meet the purpose of the thesis, we have applied relevant theories to a generic strategy model in order to develop a model that is applicable for the management consulting industry.

Resolution 1325, lidandet i Liberia och kvinnors rättigheter

AbstractBetween 1989-1996 and 2000-2003 a civil war took place in Liberia. During the war many, many people were killed or were forced to flee. Another of the war's characteristics was the high number of women being sexually abused and beaten by the soldiers. The aim of this thesis is to analyze to what degree the peacekeeping personnel in Liberia, foremost staff working for the UN and agencies related to the UN, have implemented Resolution 1325 in their work. Resolution 1325 was adopted by the members of the United Nations Security Council in year 2000 and aims to increase the efforts made to secure women's rights and security in parts of the world where war and crisis prevail.

Gör om, gör rätt! Om judikalisering och migrationsdomstolens tillkomst

This thesis examines the reasons behind the Swedish migration policy reform which led to a replacement of the Aliens Appeal Board by the Migration Court. This introduced a two-party procedure, oral hearings and enhanced transparency. It was designed to guarantee the rule of law and to thwart political arbitrariness.The transfer of power from representative institutions to judiciaries is referred to as judicialization, and the Migration Courts may be considered a typical example of this phenomenon. However, this can be questioned. The straggling nature of the term implies everything and anything unless cautiously defined.

Förutsättningar för distanskommunikation mellan reklambyråer och kunder : En intervju- och enkätundersökning

Små reklambyråer har, i skuggan av den ekonomiska krisen, fått konkurrens om sina kunder av större reklambyråer och tryckerier. En lösning kan vara att skapa relationer till företag utanför närområdet. Internetbaserade verktyg för distanskommunikation skulle i sådana fall kunna erbjuda ett bra komplement till det fysiska mötet.Distanskommunikation är effektivt eftersom det bland annat ger minskad tidsåtgång för möten och minskade resekostnader. Denna typ av kommunikation kan dock innebära större risk för missförstånd, och färre tillfällen att bygga en personlig relation till kunden. Användningen av internetbaserade verktyg för att kommunicera på distans förväntas dock bli allt vanligare i framtiden, i takt med att utbudet av kommunikationsverktyg ökar.Huvudmålet med denna studie har därför varit att undersöka förutsättningarna för distanskommunikation mellan reklambyrå och kund.

Stiliga herrar : Stilanalyser av Hjalmar Söderbergs "Doktor Glas" och Bengt Ohlssons "Gregorius"

The aim of this study is to analyse the sexual power relations in contemporary urban novels of Swedish female writers.I have identified a discourse in these novels as a heteronormative matrix which power is ruled by norms and assumptions about normality in both the heterosexual and lesbian stories. For this purpose I have related to Ivar B. Neumanns theory that individuals always find a way to confront the discourse by three different strategies. These strategies are used in my study as tools to organise these novels, because it is possible to see that the protagonists find at least one of these strategy?s to her protest.The first strategy I studied was the docile.

Patientupplevelser av allmänpsykiatrisk akutvård samt av samarbetet mellan slutenvård, öppenvård och kommun

According to the health care law and the national care guarantee, all individuals with mental illness have the right to good health care that is knowledge based as well as to rehabilitation where and when they need it. They also should be able to choose and have control over who is performing the care, including the design of these efforts. The purpose of this study is to investigate patients' experiences of general psychiatric emergency care and the cooperation between outpatient care, inpatient care and the municipality. This study is a descriptive cross-sectional study, conducted with a quantitative and qualitative method. The study is performed in collaboration with Akademiska Sjukhuset and is part of a larger quality improvement project.

"Frälzaren" : En studie i anva?ndningen av religio?sa metaforer i fotbollsrapporteringen i sportjournalistik

The aim of this study was to examine how sports journalists used religious metaphors when covering football during the time span of the study, and how the athletes were portrayed as a result of the usage. The aim was also to study if the usage differed between the two newspapers chosen for the study, one of which is a morning paper (Dagens Nyheters sport section) and one which is an evening paper (Sportbladet).To answer our questions we used a quantitative and a qualitative method, the later of the two was based on a metaphor analysis. The quantitative method consisted of a content analysis where different variables were examined. The time span of the study is articles from one year.The results show that the religious metaphors were used in many ways. Some religious metaphors, such as ones including the word miracle, were more prominent than others.

Kartläggning och visualisering av riggkonstruktionsprocessen : Fallstudie från Scania

Mapping a process enables a greater understanding of the work, and is standard to evaluate and improve a process. This thesis is conducted at Test Bed Mechanical Design at Scania in Södertälje. Test Bed Construction is a complex process, characterized by a large amount of creative work, technical challenges and coordination between different people and different organizational functions.The aim of the thesis was to identify the Test Bed Construction Process and to develop a visual model of the workflow that also served as support for the engineers in their daily work. During the mapping process, comparisons were made with previous research in lean product development to identify process improvement.A literature review on process mapping and process visualisation resulted in a method for process mapping. The study showed that research on process visualisation is neither structured nor well defined.

Då zappar de inte vidare : En semiotisk studie kring uppfattningar om kommunikationsstrategier i TV-reklam

Bakgrund: TV-reklam är något som de allra flesta kommer i kontakt meddagligen, och det är ett vanligt samtalsämne. Diskussioner kan fokusera på den roliga reklamfilmen som du kan se på TV just nu eller hur irriterande det är när en spännande film stannar för ett reklamavbrott. Vad vi kan säga är att de flesta människorna har en uppfattning om TV-reklam och en del människor tycker att reklam är något positivt och en del människor ser det som något negativt. TV är en av de största marknadsföringskanalerna, men samtidigt ett av de reklamformat som uppfattas mest negativt. Detta innebär ett problemför företag som väljer denna reklamkanal då de tilltänkta mottagarna väljer att byta kanal vid reklampauserna.

Pedagogers syn med mötet med barn inom bild- och formskapande : en jämförelse mellan Montessori och Reggio Emilia

Syftet med denna uppsats har varit att undersöka hur pedagoger på två förskolor med olika pedagogisk inriktning ser på mötet med barn inom bild- och formskapande. Frågeställningarna behandlar hur pedagoger arbetar och vill arbeta med skapande, om och hur synen på barn och barns utveckling skiljer sig samt hur pedagoger uppfattar att barn upplever skapande. Intervjuer med sju pedagoger är gjorda på en Montessoriförskola och en Reggio Emilia-inspirerad förskola. Intervjuerna är inspelade på band och samtidigt gjordes även anteckningar. Intervjuerna är sedan transkriberade, tolkade och analyserade. I samband med intervjuerna är även fotografier tagna på förskolornas bild- och formskapande utrymmen.

Finns tröjan i grönt? : En retorisk analys av H&Ms Conscious Actions Sustainability Report.

As consumers we want to know from whom we buy, what we buy and the impact the company has on our planet. In recent years there been an increasing number of scandals concerning child labour, dangerous chemicals and falsely labelled meat. A good way for companies to communicate their environmental efforts is to establish a sustainability report, where they describe their work and their impact on our environment. By concentrating on H&M?s sustainability report, as well as conducting a rhetorical analysis, we have been able to focus on the following research questions:  ? Why do companies establish CSR reports? ? How do companies gain legitimacy through their rhetorical choices? ? How do companies try to influence recipients? attitudes to the company? We begin by studying the context, which is of importance when using a rhetorical method and thereby attempt to understand in what situation the text is created.

Impleamini agnicione voluntatis Dei : En predikan ur Skoklosterhandskriften

This essay describes my work as a director in a specialized orientation within psychodrama, surrealistic psychodrama. Using the language and performance techniques of theater and under the guidance of a director, psychodrama creates an improvised narrative or story. The essay describes several dramas I have directed, reflecting on my actions and choices as a director and group leader. I examine whether my working method has allowed me to be spontaneous and creative, which I believe the example of "The dangerous bear" demonstrates. The process enabled me to establish trust and receptivity so that a newly constituted group dared to investigate conflicts in symbolic ways associated with illness and death.

En undersökning och utvärdering av ledningssystem : Ett delprojekt i ett förändringsarbete

In past decades information technology has changed the conditions of organizations, not at least within the industry. Advanced IT systems have become a fact in order to cope with rapid changes in the market and to effectively manage an organization?s knowledge. When organizations became more flexible and customized expectations from customers and stakeholders also become higher. These expectations and guidelines are documented in a company?s management system, which can be designed differently depending on what standards the company chooses to implement.

Kreativitet och blockeringar - Icke-musikers upplevelser av musikskapande

Title: Creativity and blockings: Non-musicians? experiences of music making The purpose of this study was to investigate whether the ability of music-making can benefit from and/or be inhibited by extra-musical factors, such as one's own or other people's opinions, criticism, prejudice and values. An experiment was carried out, where 10 nonmusicians were instructed to solve a compositional problem (writing pieces of music to a picture) which had been expressed in two different ways, one of which (A) was intended to block creativity and the other (B) to facilitate the creative process. All subjects also had to answer a questionnaire, where their experiences in connection with the task and their attitudes towards music and composition were mapped. The result was that all subjects succeeded in composing one or more pieces of music, regardless of which instruction they had been given.

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