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1390 Uppsatser om Creative advertising efforts - Sida 50 av 93

Åtta niondeklassare om folkbibliotek

The purpose of this Master?s thesis is to investigate the library needs of fourteen-to-fifteen-year-olds. We have limited the investigation to the significance of libraries for the teenagers in their leisure time. Our focus is the public library with a particular reference to the plans for a new local public library with a youth profile in Malmö. With a departure point in the idea that young people?s use and view of libraries is to a large extent depending on factors such as social and cultural background and lifestyle, we chose to do a qualitative interview study with eight teenagers.

Bibliotekariers manuella sökstrategier: en undersökning från 1994-95 på två folkbibliotek

The purpose of this Master?s thesis is to investigate how librarians solve difficult reference questions. The aim is to discuss the nature of reference work ? do librarians make conscious decisions regarding search strategies or do they rely principally on their instincts, or simply chance. The thesis is a qualitative study.

Dada ser första världskriget i Berlin : En studie av kopplingen mellan George Groszs, Hannah Höchs samt Raoul Hausmanns visuella konst och första världskriget

The First World War had a definite impact on all of Europe, not to say the entire world. The domain of art was no exception. In Zürich, neutral Switzerland, a group of young creative intellectuals who shared a hostile approach towards the structure of the bourgeois society, with its non-democratic rulers and current nationalism which lead up to the war, united under the artistic movement we today call Dadaism. After the war Dadaism sprung up in several cities throughout Europe, among those Berlin. In Berlin Dadaism became a socialist weapon of propaganda, with its norm breaking artistic manifestations, against the camouflaged conservative government of the new Weimar republic.

Bedömning och betygsättning i bildämnet : En kvalitativ studie av elevers och lärares syn på bedömning och betygsättning i bildämnet

The purpose of this paper is to try to understand which negative effects grading and judging in art class can have on the students. The emphasise lies on how the media specific parts of the subject is affected. The goal is to get knowledge how students experience getting judged and graded and how this affects them, hence understanding which factors affects them in a positive or negative way in this process. The literature study starts with a historical survey of the swedish grading system and the art subject in Swedish schools. It countinues to explain the current curriculum with an emphasise on art.

Det fiktiva bibliotekets vindlande gångar

Libraries exist around us and for most of us they are a part of our every day life. But how often do we stop and think about their meaning?Libraries in fiction are usually not the center of the narrative, they play a role quietly in the background and offer a backcloth to the story. Yet they are a vital part of the story. Without them a big part of the magic in the stories would be lost.And what is their role in our lives? What do the libraries mean to the books they harbor, the readers who seek them out and society in which they have their axiomatic role?This essay?s focus is my story ?Between the shelves?, which is about the young girl Julia and the mysterious passageway she discovers in her local library.

Individen - kreativitet och kontext

Companies and organizations need to take care of their employees? creative ability. This report gives some examples of work situations that support or prevent creativity. The purpose with this report is to investigate the link between people at work and creativity.It was necessary to delimitate the area and decide which sources to be investigated and presented in the report. The main topic is on sources of creativity, but as more organizations seem to introduce efficiency thinking according to Börnfelt (2009), the interaction between efficiency and creativity is also presented.In this report theory is compared to industrial designers? opinions on creativity.

Undervisning av dyslektiker : En kvalitativ studie av två svensklärares arbetssätt med elever som har diagnosen dyslexi

The purpose of this study is to investigate teachers? efforts to teach students with dyslexia in Swedish. The intention with this study is to get the right tools to work with these kinds of students in a more improved and giving way in the future. My questions of issue are:- How can teachers facilitate the learning process for students with dyslexia?- Are pupils with dyslexia included in the teachers? education in the classroom?- How do the other pupils integrate with the dyslexia pupils in the classroom?- How does the teacher manage the situation to teach the whole class at the same time as he/she helps the pupils with dyslexia?- How do you practice when to assess and rate the students with dyslexia?The method used in this paper is a combination of participant observation and interviews with two teachers and their classes.

Ett slott i romantikens lövsal : skogsutveckling på Château du Grand Val - att utveckla en integrerad gestaltande skogsbruksplan

The work presented here aims to give the owners ofChâteau du Grand Val, Roland and Marie Nilssond?Aubigné an integrated creative forest management planin which their goals with the property is heeded, andwhere the plan is so clear that they can follow it withoutmuch difficulty.This work has come about through the normal processesof forest management plans, landscape architecturalproposals as well as through field trips, field andliterature studies, and our combined experience fromour studies. The study visits, both on location in Brittany,France, but also in other places, as for instance Högestad,has provided the background information that formedthe basis of our analysis and the proposal that is derived thereof. Some suggestions, which we consider importantto the overall impression of the property, is provided amore focused and detailed solution, while other parts,which are important but can either benefit from havingdynamics in the design process or will be adapted toadjacent sites, are developed using a more generalapproach. In some cases several possible developmentprinciples are presented.The proposal presents a detailed plan for themanagement of the forest from the experience, wildlifeand forestry economic standpoint.

Att skapa nya rum : Roomservice - en annan form av marknadsföring

Due to the technical development the enterprises of today are forced to creative thinking when it comes to marketing of their products. An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded programming (AFP). Instead of the product just being a small part of the storyline it has become the story itself. The purpose of this study is to analyse how the advertiser funded tv-production Roomservice, a Swedish home styling program, communicates with it?s viewers as well as how they perceive the message.

?Läsa för livet!?: En studie rörande sambandet mellan presentation, genomförande och uppföljning av fiktionstext i gymnasieskolan

The object of this study has been to establish whether there is a correlation between a teachers efforts in presenting, working with and creating a connection to ?real life? when working with fictional texts. A further hypothesis is that presentation, realization and the follow up activities has a correspondence to how well the goals for the lesson are achieved. In order to achieve the presented objects the methods of observation and interview are chosen. Firstly classroom observations are made and subsequently interviews with teachers that struggle with these questions on a regular basis are conducted.

Golvskyltens oanade effekter - En studie om golvskyltens outforskade effekter

Floor signs in stores have become a more common phenomenon during past years. The problem is that the knowledge about these signs is limited and the actual effects are unknown. This lack of knowledge can have a negative impact on store performance and marketing efforts. The purpose of this paper is to examine the effects of floor signs on consumer attitude and behaviour. The study was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period.

Förbättring av väggfäste för flatscreens

The project was carried out in cooperation with the department of product development IOS at IKEA. The work included improvements of a new existing product that Ikea soon will release on the market, Observatör, a wall bracket for flat screens. The product is supposed to fulfil the needs within this market for IKEA. However, since Ikea was not satisfied with it, our work was to carry out the improvements that were specified in the beginning of the project. Another task in the project was to develop a side-product that is supposed to be used together with Obeservatör for storage of DVD/decoders.The project included labour as problem definition to final technical drawings and a prototype.

Föreställningen om reklam : Reklammakarnas syn på reklam år 2013

Syfte: Syftet med uppsatsen är att skapa förståelse för de idéer, föreställningar och normer som format underlaget för vår empiriska undersökning. Vår ambition ämnar beskriva reklammakarnas syn på reklam idag och vilka val som påverkat kampanjernas utformande. Syftet ska besvaras med hjälp av frågeställningen, vilka strategiska val ligger bakom skapandet av reklam i vårt konvergerande mediesamhälle?Metod/Material: Vår uppsats är baserad på en kvalitativ forskningsmetod där empirin, som utgörs av personliga intervjuer, står i fokus. Studien speglas av tre teman, vilka reflekterar vår frågeställning om vilka strategiska val som ligger bakom skapandet av reklam.

Sparbankernas vara eller icke vara - En kvantitativ studie av sparbankernas bidrag till attraktivitet, företagande och regional tillväxt i de kommuner de verkar i.

This thesis investigates the 200 year old phenomena of savings banks and if they increase the economic growth (GDP) in the local region they act in. That is being done by testing three hypotheses; the savings banks increase the attractiveness of the region they act in; the savings banks increase the entrepreneurship in the region they act in; and the savings banks increase the economic growth in region they act in. This quantitative cross-sectional study with data from the year 2010, finds that the savings banks increase the attractiveness of the local region, most likely through the efforts and financials they put into different local projects. A positive result is also found for increased entrepreneurship in the regions that have a local savings bank. The result is explained by the savings banks relationship lending, which increase the likeliness for a company to get the credit they need to start and develop.

Att gestalta f?r f?r?ndring

Denna litteraturstudie syftar till att unders?ka hur teater- och dramapedagogiska metoder kan anv?ndas i arbetet mot mobbning i skolmilj?. Genom en systematisk genomg?ng har 18 empiriska studier analyserats f?r att f? en djupare f?rst?else f?r metodanv?ndning, hur olika metoder p?verkar eleverna samt vilka begr?nsningar dessa metoder har i det praktiska arbetet. Resultatet visar att processdrama, forumteater och Creative Drama ?r de vanligast f?rekommande metoderna i det granskade materialet.

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