Individen - kreativitet och kontext
Companies and organizations need to take care of their employees? creative ability. This report gives some examples of work situations that support or prevent creativity. The purpose with this report is to investigate the link between people at work and creativity.It was necessary to delimitate the area and decide which sources to be investigated and presented in the report. The main topic is on sources of creativity, but as more organizations seem to introduce efficiency thinking according to Börnfelt (2009), the interaction between efficiency and creativity is also presented.In this report theory is compared to industrial designers? opinions on creativity. The empirical data consists of a survey which includes the answer from 15 industrial designers at two industrial companies. In the analysis it appeared that the empirical data supported the theory on several points.Some conclusions that can be drawn are that challenge, trust, low influence from a client, great support and good resources in a workplace can benefit creativity. Factors that can prevent creativity are downsizing in the organization, time pressure, a great extent of top management control, poor group dynamic and high demands. For detailed explanations of these conclusions the entire chapter 7 should be read.All individuals are different and this leads to a workplace that affects a person?s creativity and wellbeing in many ways. You have to design the workplace and to make it work, so that as many people as possible enjoy their work. What guidelines you could follow to get the ideal workplace are discussed in this report.